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Click here or scroll down to respond to this candidateAparna Gupta Email Id: EMAIL AVAILABLELead Principal UX Designer Address: New Jersey, US Phone: PHONE NUMBER AVAILABLE LinkedIn BehanceProfessional SummaryInnovative and user-centric UX Designer with 12 years of experience in designing engaging and intuitive interfaces for web and mobile applications. Proven track record in enhancing user satisfaction and driving business goals through strategic design thinking and user research. Adept at collaborating with cross-functional teams to deliver seamless user experiences. Conducting comprehensive user research, usability testing, and A/B testing to inform design decisions and improve product usability.As a UX Designer creating products that are not only functional but also enjoyable and accessible, ultimately leading to higher user satisfaction and loyalty.Analyzing User's design pain points to create brand design solutions that meet measurable business requirements and goals. Incorporating customer feedback, considering technical constraints, market competitive analysis and usability findings into the design.Creating wireframes, interaction flows, visual designs, design patterns and UI specifications throughout the design process in an agile environment. Collaborating with Cross-functional teams across different regions by taking initiatives and ownership, what to design, how to get it done and when to deliver. Proficiency with web standards and accessibility compliance.Collaborating with product managers, developers, and stakeholders to ensure alignment with business goals and user needs. Working in UX, UI, and HCI and making recommendations to solve complex interaction problems and improve overall user experience. Communicating scenarios, and end-to-end experiences, discussing ideas and solutions for resolving user needs through creative designs.Working extensively in Sketch, Figma, InVision Studio, Adobe XD, Photoshop and Illustrator.Doing Research, Requirement Gathering, Information Architecture, Wireframes, Usability Testing, Interaction design, Interactive Prototype, Visual Design, Style Guide Creation. Working on Information Architecture which helps us to organize and prioritize large and complex sets of information.Conducted user research and usability testing, resulting in a 12% increase in user satisfaction and engagement. Developing and implementing a comprehensive design system that streamlined design processes and ensured consistency across projects. Presenting design concepts and solutions to stakeholders.Professional ExperiencesTech Mahindra Americas / Lead UX Designer 2021 - Present Participating in design sprints and agile development processes to deliver iterative improvements. Collaborating closely with cross-functional teams, including product managers developers, and stakeholders, to ensure designs meet business requirements and technical feasibility. Using UX methodologies like Design Thinking and UCD to provide innovative solutions.Conducting user research, usability testing, and A/B testing to inform design decisions and improve product usability. Continuously evaluate and improve the overall UX of products and services through ongoing user feedback and performance analysis. Conducting user interviews, surveys, and workshops to gather insights and define user personas.Dorado Learning / Sr. UX Designer 2017 2021Collaborated with product managers and engineers to define project goals and priorities. Aligning design efforts with business objectives. Conducted heuristic evaluations and usability assessments to identify and address usability issues in existing products.Designed and implemented user-friendly interfaces for web and mobile applications, resulting in an 11% decrease in user error rates. Implemented a design system that improved consistency and efficiency across multiple products and platforms.Created wireframes, prototypes, and high-fidelity mockups using tools such as Sketch, Figma, and Adobe XD.Compunnel Technology / UX Designer 2015- 2017Participated in brainstorming sessions for creative ideas with project teams. Worked closely with developers to ensure that designs were feasible and provided guidance during Implementation. Generated the wireframes, storyboards, and prototypes. Created project deliverables: such as low and hi-fidelity UI prototypes. Mentored and managed a team of junior designers, fostering a culture of continuous learning and professional growth within the team. Created detailed user personas, user flows, and journey maps to guide the design process. Designed and optimized user interfaces for various digital products, ensuring a seamless and intuitive user experience.Sparx IT Solutions / UX Designer 2012- 2015Communicated effectively with clients to understand project requirements and deliver designs that met their expectations. Designed and optimised user interfaces for client projects, achieving average user satisfaction Conducted competitive analysis and user research to identify opportunities for improvement. Designed and optimised user interfaces for client projects, achieving average user satisfaction Conducted competitive analysis and user research to identify opportunities for improvement. Contributing to the development of the company's design system, improving efficiency and consistency across products. Spearheaded an empathy-driven redesign for Swiggy, improving user satisfaction by 24% and increasing order completion rates by 7%.Tools and Design MethodologyFigma Design Thinking and StrategyQualtrics Usability Testing, A/B TestingSketch Human-Computer Interaction (HCI)Balsamic Wireframe Usability Testing, A/B TestingInDesign Agile & Scrum MethodologiesAdobe Creative Suite User stories, User Journeys Map Storybook Accessibility and InclusivityMiro User-Centered Design (UCDEducation and AchievementsTo pursue my career in UX design I am following an educational path and continuously updating my skills, you can build a strong foundation for a successful career in UX design. Here's an outline of the educational path for becoming a UX designer, from formal degrees to online courses and certifications: Generative AI Certificate (Google) +2 Spotlight Awards, for outstanding UX Design Professional Certificate (Google) Recognition on Volunteer Programme Government User Experience Analyst (HFI) Pat on Back Award Tech Mahindra Advance Design Thinking (Udemy) Best Innovative Idea Award in Team Designing and Building AI Products) Best Innovative Idea Award in Team Advance User Experience Design Essentials - Figma Kudos Award 2024 (Best Performance) Master's Degree in Cognitive PsychologyAdditional Learning ResourcesBooks"Don't Make Me Think" by Steve Krug"The Design of Everyday Things" by Don Norman"Lean UX" by Jeff Gothelf and Josh Seiden"About Face: The Essentials of Interaction Design" by Alan Cooper, Robert Reimann, David Cronin, and Christopher NoesselWebsites and BlogsSmashing MagazineUX Design. ccNielsen Norman Group ArticlesLinkedIn (Writing Articles)PodcastsUI BreakfastThe UX PodcastWhat is Wrong with UX?Networking and Continued LearningJoin Professional OrganizationsInteraction Design Foundation (IDF)User Experience Professionals Association (UXPA)Attend Conferences and MeetupsUX conferences (e.g., UXPA International Conference, Interaction Conference) Local UX meetups and workshopsProject DescriptionTech Mahindra Americas / Lead Experience DesignerIndividual ContributorParticipating in design sprints and agile development processes to deliver iterative improvements. Collaborating closely with cross-functional teams, including product managers developers, and stakeholders, to ensure designs meet business requirements and technical feasibility. Using UX methodologies like Design Thinking, HCI and UCD for providing innovative solutions.Conducting user research, usability testing, and A/B testing to inform design decisions and improve product usability. Continuously evaluate and improve the overall UX of products and services through ongoing user feedback and performance analysis. Creating elegant and intuitive user experiences by incorporating user insights, business requirements and technical constraints.Project Name: ICE (International Control Execution) Role: Lead Product DesignerClient Name: United Parcel ServicesBusiness Requirements:Oversee operations and require tools for planning and monitoring. They require robust tools for planning, monitoring, and managing daily operations to optimize performance, reduce costs, and improve customer satisfaction.Key Responsibilities:Conduct comprehensive user research to understand the needs, behaviors, and pain points of all user groups. Methods include:Interviews: Speak with stakeholders to gather qualitative insights. Surveys: Collect quantitative data on user preferences and issues. Contextual Inquiry: Observe users in their work environment to understand their tasks and challenges. Presented design work to UX, Product, and Engineering teams, as well as stakeholders and executive leadership. Proposed Solutions for Enhancing Experience:By implementing user-centered design principles provided below experience to stakeholders and align user goals with business goals. Implement real-time alerts for critical events such as delays, inventory shortages, and route deviations. Allow users to customize their dashboards with widgets that display real-time data on shipments, inventory, and deliveries.Customisable dashboards with real-time data.Role-based access control, Generate and export reports in various formats. Intuitive data visualization for key metrics (e.g., delivery times, inventory levels). Achievements:This project aims to significantly enhance the efficiency, usability, and satisfaction of logistics operations through user-centered design and advanced technologies. By addressing the specific needs of all stakeholders, the ICE system is streamlining operations, reducing errors, and providing a superior user experience. Improved system usability, resulting in a 35% reduction in task completion time for key logistics operations. Increased logistics management efficiency led to a 20% decrease in operational errors and a 15% increase in overall productivity.Successfully implemented features that allowed for better real-time tracking and reporting, providing users with more accurate and timely information. Received positive feedback from logistics managers and operators, contributing to increased adoption and user engagement with the new system. Design Tools: Figma, QualtricsResearch: Conduct user research through interviews, surveys, and observations to gather insights . Define: Create user personas and journey maps to define user goals and pain points. Design: Develop wireframes, prototypes, and mockups to visualize the user interface and interactions. Implement: Collaborate with developers to ensure the design is accurately implemented. Evaluate: Continuously monitor and evaluate the user experience, making improvements as needed. Mythologies: Design Thinking.Collaboration: Agile Methodologies, Cross-Functional Teamwork. Feedback: Provides users with clear and immediate feedback on their actions to guide them and ensure they feel in control.Project Name: Radr (IoT Solutions)Role: Lead Product DesignerClient Name: VerizonBusiness Requirements:Optimize Real Estate utilization based on analysis of usage data collected by sensors. The conference room sensors detect occupancy of the rooms in real-time and flag them as available if they are not occupied. The workplace utilization sensors collect data to help configure the real estate for optimal use thus saving significant Real Estate costs.It's an IoT-related GRE project, which provides live sensor details about Service Requests, Temperature, Occupancy, and Meeting Rooms. GRE Community managers can use this application to track individual amenities and sensors health reports.Key Responsibilities:Worked on user engagement and satisfaction by designing intuitive and visually appealing interfaces. Conducted user research, including persona development and user journey mapping, to understand user needs and pain points. Created and maintained design documentation, including style guides and design specifications. End-to-end tablet interaction designs. Got appreciate the quick turnaround. We are agile, and Day-to-Day attend meetings and incorporating Stakeholders insights in the designs. Key responsibilities include understanding User & Business needs, conceptualizing, and participating in the development process from definition through design, build, test, release, maintenance, research & UX Design. Designing UI based on the latest trends, and creating wireframes and storyboards. Skills Utilized:Worked on user engagement and satisfaction by designing intuitive and visually appealing interfaces. Conducted user research, including persona development and user journey mapping, to understand user needs and pain points. Created and maintained design documentation, including style guides and design specifications. Design Tools: Sketch, Figma.Prototyping: Interactive Prototypes, High-Fidelity Mockups. Implement: Collaborate with developers to ensure the design is accurately implemented. Test: Conduct usability testing to gather feedback and iterate on the design. Design Mythologies: User Center Design, Human-Computer Interaction (HCI). Collaboration: Agile/Scrum Methodologies, Cross-Functional Teamwork. Soft Skills: Communication, Problem-Solving, Leadership, Whiteboard Ideation."Design which gives you the desire to use it again and again called best experience design"Aparna Gupta |
