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Click here or scroll down to respond to this candidateCandidate's Name
Pittsburgh, PA PHONE NUMBER AVAILABLE EMAIL AVAILABLE dsalsbury.myportfolio.comCreative ProfessionalSeasoned and creative marketer with 20+ years of forward-thinking marketing and design experience, delivering successful solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate marketability through digital marketing tools; clear, effective corporate messaging. Notable organizational and planning skills, as demonstrated in successful event planning experience. Rolled out two large-scale corporate rebranding campaigns. Multiple website redesigns, data migrations and platform migrations. Spearheaded company migration to Office 365 SharePoint Site, for cloud-based file sharing, document versioning/review/approval, and implemented automated workflows and approvals for content. Developed and produced a product 3-D animated video, which improved product and sales demonstrations. Functioned as the teams copywriter and editor and established brand guidelines, processes, and procedures for communications and marketing collateral, email, web, digital & video. Produced successful webinar series that enhanced awareness and generated leads. Created manuals, product brochures, training materials and videos that supported sales, and customer service teams.Professional ExperienceSenior Creative ConsultantSelf-employedContractual design and marketing work for various clients. Upskilling via professional bootcamps, LinkedIn Learning & Udemy, to acquire more advanced skills in UI/UX visual design & prototyping. 2020-PresentIngMar MedicalMarketing Manager2017 2020AIM Online EMS Software and Services, Slippery Rock, PA 2015 2016 Senior Marketing Specialist Directed email marketing campaigns, resulting in a significant number of new clients coming in through email marketing channel. Oversaw production of marketing copy and graphics to ensure total alignment with branding strategy and maximize effectiveness of media efforts. Led management of blog posts resulting in increased referrals and website traffic. Matrix Solutions, Pittsburgh, PA 2014 2015Marketing Specialist Created and coordinated the creation and distribution of client communications through marketing channels including email, social media and website. Designed marketing materials including new website, social media campaign, and a series of promo videos. Generated creative ideas and executed marketing strategies, impacting brand profile. VAG-Group, Cranberry Township, PA 2012 2013Marketing Specialist & Graphic Designer Conceived and launched web-based marketing-sales collateral portal that provided optimized distribution of materials to distributors, sales team and customers, improving efficiency and cutting costs dramatically. Oversaw redesign, content migration and launch for 3 rebranded, recently acquired company websites, aligning with established parent companys brand and style. SSPC, Pittsburgh, PA 2005 2012Marketing Manager Rebranded company and executed new brand identity across all channels, print, digital, web, video, events. Managed rollout, data migration and training for new NetSuite CRM system and integrated e-commerce and marketing website. Managed advertising, newsletters, social media, and promotional content. Managed marketing of annual user conference and trade show, to retain and increase participation. Initiated creation of new revenue stream, by repurposing existing print catalogue as ebooks sold on Amazon. Built and maintained relationships with outside agencies and vendors to ensure exceptional creative and business partnerships.EducationBachelor of Arts - Liberal ArtsWashington and Lee University, Lexington, VA |
