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Click here or scroll down to respond to this candidateCandidate's Name
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EDUCATIONThe Pennsylvania State University University Park, PA Smeal College of Business B.S. in Marketing Class of 2024 Minor in Information Systems and Technology GPA: 3.5/4.00 Deans List (7/8 Semesters)WORK EXPERIENCECertainTeed Saint-Gobain Malvern, PAWebsite Content Intern May 2023 May 2024 Created 400+ individual webpages, outlining CertainTeeds diverse product portfolio, press releases, and ESG strategy inputted the names, locations and contact information of companies that sell CertainTeed products into the website Prioritized SEO throughout the development of all webpages to ensure operational success of CertainTeeds new website Gained proficiency in Content Management System Drupal 10 through the development of individual webpages Engaged with a digital marketing team of 15, effectively collaborating to redesign different aspects of the website Received and accepted part-time return offer for the 2023-2024 school year to complete CertainTeed's redesign project Nittany AI Advance State College, PAMarketing Intern Jan 2024 May 2024 Assisted with the marketing needs of advanced student groups hired by companies to create AI solutions Wrote 5 blog posts on a variety of topics about the program to be posted on Nittany AI Advances website Utilized Azure OpenAI Studio and Jupyter Lab to create an AI Assistant for SEO Analysis for their webpages Interviewed advance members to create blog and social media posts to present to potential members and companies Reviewed and edited seven poster boards created by the teams in order to present to companies and potential students Cape Resorts Cape May, NJMarketing Intern May 2021 Aug 2021 Helped with fulfilling the corporate marketing needs of a multi-property holding company of resorts and restaurants Utilized Adobe InDesign software to develop aesthetically pleasing menus and brochures to drive new customers Edited website (CapeResorts.com) to ensure all content was up to date regarding the resorts programs and events Organized files to ensure ease of access for the Marketing Manager, including photographs and property reviews Freelancer VirtualWebsite Management July 2024 Present Updating clay-team.com by replacing outdated information, creating new content, and designing new webpages Writing blog posts and case studies about real estate in the area to increase traffic and refine the websites SEO Integrating social media channels within the website and creating social media posts to drive users to the website Monitoring the websites analytics using Google Analytics and GoDaddy to measure the effectiveness of the content EXTRACURRICULAR ACTIVITIESPGN A Professional Development Organization State College, PA V.P. of Recruitment Event Coordinator Senior Leader Dec 2021 May 2024 Selected to be a part of an organization to further develop professional and soft skills Supported PGNs Dance Marathon (THON) organization by raising money to fight childhood cancer Hosted and organized recruitment events to screen candidates from ~250 to ~30 qualified members Created a recruitment video utilizing video editing software to develop interest and enthusiasm among potential members NielsenIQ University Program VirtualLearning Program Case Competition Marketing Analytics Aug 2023 - Dec 2023 Chosen to be apart of a program that works directly with different companies to present in a case competition Attended 12 meetings with Pernod Ricard to gain knowledge of marketing analytics in the CPG and Retail Industries Used Pernod Ricards real marketing analytics data to find weak points in the companies sales across different cultures Created a unique solution based on our findings and presented them to a panel of judges from Pernod Ricard SKILLS AND INTERESTSSkills: Copywriting, Jupyter lab, HTML, CSS, Drupal 10, SQL, Jira, SEO Analysis, Azure OpenAI, Canva, UX Design Interests: Artificial Intelligence, Financial Markets and Investments, Skiing, World History, International Relations |
