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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLE Boston yitinghsieh6.wixsite.com/my-siteEDUCATION _ Emerson College Sep Street Address - May 2024Master&#Street Address ;s Degree / Strategic Marketing Communication Boston, United States(GPA: 3.Street Address /4.0)National Chung Hsing University Sep Street Address - Jun 2022 Bachelors Degree / American and English Literature Taichung, Taiwan(GPA: 4.10/4.30)PROFESSIONAL EXPERIENCEMarketing Specialist, Tanghulu Inc. Mar 2024 Jun 2024 Boston, United States Achieved successful media management and digital campaigns by leading content creation and marketing efforts on social media platforms, increasing engagement and reach. Created engaging content, including video editing and graphic design, using Canva and Adobe Creative Suite for social media platforms like Instagram and TikTok, resulting in a 430% increase in new followers. Assisted in building a Shopify website, contributing to a seamless user experience and an aesthetic that aligns with the brand image in cross-functional team.Social Media Intern, Oigetit.ai Oct 2023 Dec 2023 Los Angeles, United States Utilized social media platforms to distribute trending news, guiding the audience to the official page and achieving a 25% increase in followers, along with a 4.2% boost in engagement. Created and managed a strategic posting schedule, analyzed social media metrics and assemble analytics, and implemented improvements to increase page retention and hit rate. Organized and conducted interviews with 10 potential candidates and held weekly team meetings to cultivate a dynamic content creation environment.Digital Marketing & Public Relations Specialist, The Howard Plaza Hotel Sep 2021 Aug 2022 Taipei, Taiwan Crafted engaging copy for marketing campaigns spanning Facebook, Instagram, Line, and the official website, resulting in a 14% increase in followers. Executed projects and events collaboratively with bloggers and Key Opinion Leaders (KOL), including identifying potential bloggers for supervisors. Orchestrated press conferences aligned press releases with campaign goals and fostered positive relationships with journalists and manufacturers.ACADEMIC PROJECTSBrand Strategist, Client (Flourish Planet) rebranding for a non-profit e-commerce Jan 2023 May 2023 Conducted market research into the non-profit business model through both secondary and primary sources, simplifying and clarifying the concept to make it accessible and engaging for the target audience. Developed the central "Big Idea" to serve as the foundation for all online and offline marketing campaigns. Designed a social media content schedule, established a budget, and outlined short-term and long-term KPIs to drive growth and measure success.Project Manager, Strategic Marcom Plansbook for client (Van Dammesel) Sep 2023 Dec 2023 Conducted competitive analysis and helped clients develop a strong unique value proposition to differentiate themselves along with advertising campaigns. Recommended optimizations and communicated with clients for customized inbound strategies, including digital design, SEO optimization, and content creation. Set KPI goals and provided advice for budgeting, measurement, and corrective actions. UI/UX Designer & Strategist, Design Sprint for MBTA Green Line Efficiency Enhancement July 2023 Aug 2023 Employed design thinking methodologies to tackle real-world issues within the MBTA Green Line. Enhanced commuter experience by mapping the consumer journey and sketched UI/UX digital design. Created user-friendly prototypes using Figma and tested with consumer for refinements. RELEVANT SKILL __ __ Certifications: Hubspot, Semrush, Google Ads, Google Analytics, Inside LVMH Multimedia Skills: Adobe Creative Cloud (Photoshop, Lightroom, Illustrator, Premiere), Figma, Canva Outreach Skills: Microsoft Office (Word/ Excel/ PowerPoint), Flourish, MRI, Mintel, Statista, Wix |
