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Click here or scroll down to respond to this candidateLakeville, MNCell: PHONE NUMBER AVAILABLEEMAIL AVAILABLEwww.hashtagnewir.com/resultsCandidate's Name
Guiding marketing teams towards success at every stage of the journey. My experience as a marketing leader has been defined by various achievements, including launching successful campaigns that have greatly enhanced brand visibility and developing innovative strategies that have led to substantial growth. I specialize in creating engaging stories that connect with different audiences, using data-driven analysis to improve marketing strategies, and cultivating talent to establish strong, successful teams. SKILLS Team Leadership Business Strategy and Planning Measurement/Analytics Strategic Thinking Marketing Technology Strategy Communication/Presentation Advertising Project Management Customer Service Planning Performance Analysis Budgets Identifying Growth Opportunities Talent Optimization EXPERIENCEFreelance#NEWIR LLC. Founder/Owner Executive Marketing Generalist Consultant JAN 2017 - PRESENTAt #Newir, I hold the role of Executive Marketing Leader, delivering services to diverse clients. My responsibilities include providing marketing and sales direction to their teams, pinpointing areas for improvement, and sourcing appropriate talent. I focus on assisting manufacturers, startups, non-profits, and artists. #Newir is my go-to for continuous support during periods when I am not in a permanent role or consulting elsewhere. Projects Included: Project Management E-Comm integrations (set-up and management Amazon) Talent optimization Business transformation Digital campaign strategy and implementations Data analytics (social media/google) Brand development and design Content development and automation Sales pricing and strategy Customer presentations New item development Website design and development (WordPress, GoDaddy, Wix) NO CODING Event marketing Graphic design (Adobe Creative Cloud, Publisher, Canva, Photoshop) CRM(s) used (Zoho, Hubspot, Monday, Salesforce, Constant Contact) Project Consultant Group (PCG) Senior Marketing Consultant JUNE 2023- PRESENTAs a marketing consultant at PCG, I am placed in leadership roles where I utilize my diverse skills and knowledge across various marketing domains, teams and lead marketing initiatives for our strategic clients. My extensive marketing expertise spans from idea conception to post-commercialization and ongoing support throughout the product life cycle. This expertise enables me to provide clients with the leadership required to oversee the success and adaptability of their marketing strategies and tactics within their organization. My skill set encompasses manufacturing, market research, advertising, social media management, project management, continuous improvement, business systems analysis and development, making me an ideal solution for our clients' project requirements across various marketing segments. Wins:After analyzing the client's operations, tools, documentation, and project needs, I designed a tailored process that incorporated industry best practices to better match their business model and capabilities. This required adjusting ongoing projects to ensure they aligned with the company's timelines and budget constraints. Additionally, it was observed that there was a lack of internal clarity on the necessary procedures for commercial product execution, and no supportive documents or tools were available to assist the Project Manager at the expected competency level, putting talent retention at risk. The project was successfully concluded by launching all their new spring and summer products, initiating the 2025 initiatives within the new process, developing training tools, standardizing tools and documents by project complexity levels and reducing development time by more than 20% through the implementation of an automation roadmap utilizing established software to integrate with their existing ERP systems. Project risk assessmentsPivotingStrategyManufacturing CapabilitiesResources Capacity Process (NPD/Stage Gate)AnalysisOptimizationStreamline integrationTraining Tools (SAP/Microsoft365)AnalysisOptimizationIntegrationTrainingDakota Provisions Head of MarketingOCT 2018 - AUG 2022As Head of Marketing, I was accountable for devising and overseeing all marketing brand, product, customer, event, and communication strategies, budgets, and meeting team objectives. Wins:I successfully developed, launched, and established the initial consumer-facing brand, unveiling 40 new products across various channels within a year of conception. Amid the challenges of Covid, I guided the transition from traditional retail to digital platforms while building a loyal consumer base. Furthermore, I spearheaded the e-commerce expansion of existing and new brands, facilitated brand makeovers, refined brand positioning, and diversified product offerings. Through strategic marketing campaigns on social media, television, print, and streaming services, brand visibility surged by over 80% across all brands. Key achievements involved portfolio expansion, heightened brand recognition, increased revenue, and the launch of innovative campaigns. Prioritizing talent development, fostering a culture of continuous learning and collaboration resulted in enhanced team morale and a dynamic marketing department. Planning and implementing marketing and sales strategies Performance evaluation Event marketing (including booth design, coordination, participation, brand representation) Graphic Design ( print and digital) Oversaw photography, package design and recipe development Brand Enhancement Product strategy development Profit and loss responsibility Brand development and management Product development and management Event management E-commerce operations Systems integration Supply chain procurement and contract management Public relations Website design SEO and management Data analysis Marketing communications Budget management Lead agency partners#Newir Executive Leadership Sales and MarketingJAN 2017 - OCT 2018While leading the sales and marketing department for a small family-owned manufacturing company in a recent assignment, my role involved evaluating their current sales and marketing approaches. I developed a comprehensive plan and executed recommendations to enhance cohesion. By reorganizing departments, focusing on sales strategies, optimizing talent, expanding the marketing team, broadening the product line, generating leads, and venturing into new channels such as e-commerce and physical stores, we aimed to increase revenue and expand the customer base. Wins: In the initial year, a 10% increase in revenue was accomplished by introducing specialized sales personnel, creating a yearly marketing plan, executing branding initiatives, and setting up an innovation strategy. Planning and implementing marketing and sales strategies Performance evaluation Talent Optimization Website design, development, SEO, and maintenance Event marketing (including booth design, coordination, participation, brand representation) Graphic Design (for both print and digital media) Customer relationship management Brand Enhancement Product strategy development Profit and loss responsibility Brand development and management Product development oversight Event management E-commerce operations Systems integration Supply chain procurement and contract management Public relations Data analysis Marketing communications Budget managementEmpire Marketing Strategies- Kroger Contract Corporate Brands Business Manager MARCH 2015 - JAN 2017As the contracted Leader for Product Development and Project Management, I oversaw the successful implementation of the Fresh Food Marketing concept across more than 1500 Kroger stores. I provided updates to the Brand, Category, and Marketing Directors on the project's progress. This endeavor included launching new products like salads, sandwiches, and desserts in the deli section. I led each project by working closely with the assigned fresh kitchen partner, store operations, ingredient suppliers, and different internal teams at Kroger. Wins: I successfully led and completed a complex project within the specified budget, brand and product requirements, and deadlines. This accomplishment not only demonstrated my project management skills but also illustrated my ability to collaborate effectively with diverse teams and stakeholders. I meticulously planned each project phase, ensuring attention to detail and risk mitigation. Proactive communication maintained alignment, creating a collaborative environment for idea exchange and obstacle resolution. The project was delivered with exceptional quality, garnering positive feedback from clients and team members. Efficient project management to meet Kroger's cost and timing requirements Balancing numerous high-risk projects concurrently Leading cross-functional project teams Handling B2B partnerships Innovation in product development Developing seasonal product pipelinesTyson Foods Springdale Innovation ManagerJAN 2013 - MARCH 2015Throughout my time with the Innovation leadership team at Tyson Foods, I led initiatives focused on advancing innovation and improving profit margins in the better for you fully cooked frozen retail industry. My role involved collaborating with Research and Development and the United States Department of Agriculture (USDA), supervising commercialization teams throughout the New Product Development (NPD) process, meeting customer timelines, prioritizing product and packaging design, validating products through consumer input, controlling expenses to meet revenue goals, and working with the portfolio manager on marketing and trade expenditure strategies for long-term success.Wins:I was authorized to spearhead innovation within a consumer segment valued at $31 million, a sector I pinpointed as overlooked by Tyson and its competitors. Pioneering the launch of the inaugural "NAE" products under the "Nature Raised Farms" brand, I orchestrated their distribution in prominent national retail chains. Additionally, under my oversight, an in-depth market analysis was conducted for the GrilledN Ready line, leading to the successful introduction of new product variations that enriched the brand's portfolio and expanded its market reach. The initial product launch resulted in a first-year revenue surpassing $1 million. Developing and executing marketing and sales strategies Managing projects Commercializing innovation Conducting qualitative and quantitative research Using data analytics tools such as IRI and other resources Delivering B2B presentations (Walmart, Target, Kroger) Providing sales product training Managing P&L Demonstrating leadership Managing cross-functional teams Planning and implementing marketing Performance evaluation Oversaw photography, package design and recipe development Profit and loss responsibility Data analysisBabcock Davis Brooklyn Park Territory ManagerAUG 2010 - JAN 2013In my role as the Southwest Territory Manager at Babcock Davis Nystrom, I managed over 50 national strategic accounts, overseeing activities such as spec interpretation, project bidding, customer product training, and ensuring overall customer satisfaction. I closely tracked market trends, regional upcoming construction projects and competitor actions to offer strategic advice for the growth of my key accounts. My commitment to staying updated on industry developments and prioritizing customer contentment played a crucial role in nurturing lasting business partnerships and boosting company revenue.Wins: I became the primary salesperson for moving significant inventory volumes! Exceeding sales targets consistently during my time, I was recognized for my proactive attitude, precise focus on details, and skill in providing customized solutions to match each client's unique needs. I secured multiple large government jobs such as the Austin Courthouse and similar commercial endeavors for my key customers. Pricing Project monitoring B2B marketing Bidding Technical writing interpretation Project management Customer-centricGoldN Plump Poultry Product Marketing Specialist 2004 - July 2009I played a crucial role in the Product Marketing team by identifying innovative product ideas and enhancements through consumer insights, industry trends, competitive analysis, syndicated data, and operational capabilities. Additionally, I led the team in coordinating and participating in retail and foodservice events as the product marketing specialist. Moreover, I made significant contributions to various projects aimed at improving efficiency and reducing costs. Wins: Besides developing new products, I utilized my Green Belt certification to launch Six Sigma projects focusing on streamlining speed-to-market processes. By guiding cross-functional teams towards strategic business objectives, providing training on-site, mentoring colleagues, and upholding organizational values within cultural norms, I ensured successful project outcomes. Collaborating closely with the IT department, I merged project and portfolio software with Netsuite Oracle, resulting in a significant 10% reduction in the New Product Development cycle. Additionally, I supervised the integration of our portfolio management software, enhancing portfolio efficiency and serving as a valuable resource for sales and marketing teams by offering comprehensive product support for production requirements. Addressing challenges arising from the bird flu and ethanol pandemics, I restored profitability to the retail line, effectively resolving cost issues that had been impacting the overall business portfolio negatively. Six Sigma Green Belt certification Executing process enhancement Conducting qualitative and quantitative market research Developing products from the initial stage Analyzing syndicated data Handling specification database and system training Coordinating event marketing campaigns Offering training in product sales and operational management Innovating packaging Managing co-manufacturers and partnershipsGoldN Plump Poultry MX Operator & Operations Lead May 2000 - 2004Throughout my operational responsibilities, I actively engaged in programming, managing, and maintaining the Storke cutting and grading software. This involved close coordination with maintenance, scheduling, QA, USDA, and managerial personnel. Furthermore, I supervised the retail fresh production team in the capacity of a line lead, ensuring accurate equipment configuration for product variety and adequate staffing across all workstations. Additionally, I conducted yield assessments and enforced quality control protocols to uphold the standards expected by consumers and clients. I also researched strategies to enhance cost efficiency without compromising quality benchmarks. Wins: Played a crucial role in the implementation team alongside Storke's staff to install and maintain MX equipment consistently. The use of cutting and grading machinery notably improved operational efficiency and minimized quality concerns in the production setting. Leading a waste reduction initiative within a continuous improvement framework at a nominal cost resulted in substantial yearly savings, earning recognition with a bonus. Programing QA Manufacturing Operations Continuous improvement Data analysisEDUCATIONUniversity of Phoenix, Remote Bachelor of Science in Marketing 3.62 GPA May 2004 - Oct 2010 |
