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Click here or scroll down to respond to this candidateCandidate's Name
Jersey City, NJ PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedInEDUCATIONStevens Institute of Technology, Hoboken, NJ Aug Street Address Jan 2025Business Intelligence and Analytics (MS)- Marketing Major GPA: 3.9Course Work: Marketing Analytics, Data Analytics, Marketing Management, Database Management, Business Analytics using PythonBangalore Institute of technology, Bangalore Karnataka Aug 2019 May 2023Bachelor of Engineering in Industrial Engineering and Management GPA: 3.496th Rank Holder in overall state in under graduationEXPERIENCEDIASPORA HEALTH, Philadelphia, USA June 2024 PresentProduct Marketing InternCrafted comprehensive personas through detailed data analysis of customer behavior, user feedback, which directly influenced marketing strategies and enhanced customer engagement by 60%.Formulated go-to-market strategies with board of directors and conducted competitive analyses, efficiently boosting market value and improved brand visibility in a competitive healthcare landscape by over 20%.Leveraged Canva and adobe Photoshop to create ads and launched ad campaigns across social media platforms including Instagram using google ads, increasing customer engagement by 25%.Deployed google analytics to launch, track and analyze campaign metrics, enhancing user engagement, boosting ROI by 20%Utilized Salesforce CRM to manage customer data, automate workflow and reporting, support targeted marketing campaigns, and enhance tracking of campaign metrics like click rates and customer churn, ultimately boosting ROI by 20%.Enhanced email engagement by 30% and improved website performance through A/B testing by 80% using CMS such as WordPress.LEAN TECH ENGINEERING, Bangalore, India Nov 2022 Jan 2023Marketing and Sales Operations InternImproved sales operations by 45% and achieved 80% inventory accuracy through real-time data collection and analysis using Excel, optimizing store layout, and developing Excel macros for monitoring sales data.Increased sales by 75% by coordinating with cross-functional teams to implement the 5S framework and develop data-driven strategies for promotional campaigns, enhancing overall marketing and sales effectiveness.TATA STEEL, Jharkhand, India Aug 2022 Sept 2022Data Analyst Intern - Sales OperationsConducted comprehensive analysis of customer behavior and sales outcomes to enhance strategies and boost performance, reducingthe sales cycle time by 10%.Achieved 20% reduction in data anomalies, elevated sales tactics and increased efficiency by 15%.Collaborated with three Senior Data Analysts and the Sales team to integrate machine learning methods driving decision making and presented insights to stakeholders through detailed PowerPoint presentations.Evaluated KPIs and provided actionable insights resulting in a 10% improvement in sales team performance.PROJECTSMarketing Analytics Research Project on VR eyewear product-market research Jan 2024 May 2024Led user research and subsequently allied with product managers to develop Minimum Viable Product featuresCrafted Go-to-market strategies and business models through competitive and SWOT analysis integrating with 4PsConducted market research, interviewed users, developed product specifications, created user personas, and facilitated Slack discussions, and delivered biweekly presentations to the managerJob Market Analysis- Tableau Dashboard Jan 2024 Feb 2024Managed a Tableau project analyzing job market trends, deriving strategic insights and creating a dashboard with key performance indicators for stakeholder engagement.Applied Tableau's analytics features to generate predictive insights, job market shifts and employment trends with 85% accuracy.Streamlining Car Insurance Claims using SQL Database Sept 2023 Dec 2023Optimized SQL queries in PostgreSQL to create a car insurance claims database to more efficient data retrieval, improving data accuracy and facilitating real-time analysis to drive faster decision-making processesAnalyzed data to identify trends, patterns, customer behavior that reduced claims processing time by 5%.ACHIEVEMENTS2nd position in UBS Pitch Competition- Developed Fin Ally, an AI platform enhancing financial advisory efficiency by automating analytics and personalizing client services, aligned with key United Nations Sustainable Development Goals.SKILLSProgramming: Python (Pandas, NumPy, Seaborn, Scikit Learn, Matplotlib, sklearn, stat models), R programming, SASMarketing Tools: Google analytics, Google ads, ASANA, Adobe Photoshop (Wireframe diagrams, Content creation), Canva,SurveyMonkey, MailChimp, WordPress, Qualtrics, A/B Testing - Optimizely, CRM (Salesforce, HubSpot)BI Tools: Tableau, Microsoft Power BI, PostgreSQL, Microsoft 365 Office Excel, Erwin, Star Schema DatabaseMarketing Courses: Meta Social Media Marketing, Meta Marketing Analytics Professional Certificate, Salesforce Sales Operations |
