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Click here or scroll down to respond to this candidateCandidate's Name
Call/Text:PHONE NUMBER AVAILABLEE: EMAIL AVAILABLELinkedInPortfolioAward-winning writer with Street Address + years of authoring and producing content people notice. Consistently achieve top-tier brand-building results for global and national companies. Content creator of OLA, B2B, POS, digital, social, and corporate communications. Areas of expertise include brand management, strategic communications, content development, media relations, employee communications and training, events and project management. Build and maintain respectful relationships on a global scale from C-Suite to plant floor. Helped flourish a small business that went big before it went bust trained me to think in a business partner mindset, customer-first mindset. Always improve, innovate, and take what is good and make it even better. Understand the importance of adapting to a clients culture as well as the nuances of global, too. Youll rely on my ideas, new paths & thinking I explore and implement. HIGHLIGHTS Writer by Nature. Bulldog by Nurture. Create and develop content people notice and engage in all media from Tier 1 to Tier 3 Creative and account management for brands including Cadillac, Chevy, EV division of DuPont, GMC, Chevy Dealer Associations, ACDelco, Delta Faucet, and others Bring new thinking and creative solutions that work within the realm of clients brand and budget. Thrive on shepherding simultaneous projects often with unrealistic deadlines producing world-class results Created an award-nominated event for Ford Motor Company in 66 days, 3K attendees from 5 continents Event planner for B2B events from inception, pre-planning & marketing, event day(s) to post-event Comfortable in scenarios needing careful diffusing -- artfully done so no one knew of chaos behind it all Always curious and taking what is good beyondWRITING AWARDS RECOGNITION COMMITTEESWRITING AWARDS: Target Direct Print Ad $300M Pearle Vision; >$300/M Pearle Vision; Continental Airlines <$300/M, Healthcare Ad SelectCare Bronze Poster; Gold: 30 TV; Direct Print; Merit Bronze; Poster Gold Detroit Caddy Merit RECOGNITION: Top 10 Blue Oval Ford NA Contributor, Ford Culture Hackathon Winner, Ford Global D&I Nominee, Eventeer Nominee for Global Ford Virtual IT Conference COMMITTEES: Michigan Council of Women in Tech Association of National Advertisers (ANA) Digital & Social Media Committee & Leadership CommitteesEDUCATION STUDENT TEACHERUniversity of Detroit Bachelor of Arts English Major Philosophy Minor Detroit, MI College for Creative Studies Former Adjunct Instructor Copywriting 1 & 2 Detroit, MI TOOLS PLATFORMSCamtasia Video Recording & Editing Visio MS Word, PowerPoint, Excel, and Teams Outlook HTML Adobe UX Marketo Agile Methodology Adobe BaseCamp (project management) WordPress Open Source Ticket System(OTRS) GXS (Supply Chain Management), Time Matters (Law Practice Management), People Fluent (Human Capital Management) Yammer SEO JavaScript MailChimp VLookup Pivot Tables If I dont know it, I quickly learn. PROFESSIONAL EXPERIENCEFreelance Communications Consultant Michigan 2001 - Present Duties run the gamut -- from development to execution. social community management, video editing, etc. Basic knowledge and quick to learn design tools. Clients: Focus:HOPE, Brother Rice HS, MARS & Yaffe Advertising, et al. Click here for portfolio MEB5DuPont Marketing Communications & Media Manager Michigan 6/2023- 11/2023 Improved company and executive visibility by securing coverage with top-tier media by arranging executive and SME visibility via speaking engagements virtually and in-person at global events. PR/media relation SPOC for Tedlar. Developed content to amplify end-to-end omni-channel messaging via integrated marketing plan & content for websites, digital & social platforms, and trade shows A2MAC1 Communications & Marketing Manager, North America Michigan 9/2022 - 2/2023 Led strategy, production and measurement of marketing communications to drive awareness and preference. Created and managed NA marketing budget. Wrote collateral content, designed exhibit booths for national conferences. Ford Motor Company Knowledge Management Expert Dearborn, MI 9/2017 - 7/2022 Crafted content and created events to influence adoption of complex and ordinary practices worldwide. Created, managed & marketed global IT virtual conferences, learning experiences, exhibits, articles, and programs to help develop better performing individuals/teams to transform & improve work and learning culture attracting Ford Motor employees from 5 continents across the organization. Crafted content around culture, people, and projects to influence adoption of practices in IT, working with unique global internal leadership and teams including South America, Europe, India and China Lead for development and implementation of internal projects & events, and communications plans Drove alignment to adopt easy-to-understand messaging & initiatives across the IT organization globally Created, managed, and marketed global various L&D events for Ford IT audiences. Conceived, promoted, facilitated, and sometimes taught online L&D events via Camtasia, Degreed, SABA platforms ranging from technical to soft skill attracting a global following beyond target Beginning as an IM from a Ford director, I was asked to lead a small team to help conceive, define, execute, promote, and launch the first-ever global virtual software conference in 66 days. 16 sessions. 3 keynotes. Leo Burnett Advertising Account Manager Troy, Michigan 1/2017 - 8/2017 Day-to-day management of digital, broadcast, OLA, and traditional advertising for Cadillac, Buick & GMC Certified Service. Brought new thinking and creative solutions that worked within the realm of clients brand and budget. Planned yearly editorial calendar & pitched ideas for GMC Life site. Developed and managed project briefs and timelines. Authored Creative Briefs designed to inspire and engage assigned teams to create projects based on research, clients needs, and other data like economic changes, incentives, and awards Kept track of assignments, collaborated on documents, plan projects, and more using pm platform Basecamp. Worked directly with clients to develop digital, broadcast, and traditional brand strategies - Managed internal relationships including legal, creative, production, IT and others MSX International Communications & Project Manager Southfield, Michigan 7/2012 - 1/2017 Collected and analyzed data, identified gaps, recommended process improvements and best practices via updates to internal and external audiences. Researched country-specific legs & regs. UAT tester & Writer of training how-to guides. Saw a gap and filled it by writing focused topics, data, talking points, newsletters to overwhelmed account teams losing credibility as SMEs, potentially opening the door to competitors. So successful, the program was launched in Germany, UK, and Australia. Researched, created and edited client presentation materials including QBRs relaying current and future trends and opportunities in the marketplace, the impact of current and future legislation & regulations per country worldwide, competitor information, and recommendations based on data analysis. Created internal training tutorials via video/audio editing tool, Camtasia. Managed social marketing channels including Twitter, LinkedIn and Facebook for new subsidiary GRI. Under my watch, in 90 days, Twitter followers increased by 40%, Linked and Facebook followers by 25%. Campbell Ewald Advertising Senior Copywriter Warren, Michigan 5/ 2010 - 6/2012 Idea machine for Chevy Dealer Associations, a $400 account, and other big brands. Fast-paced environment required stamina, patience, humor, and talent. Writer of cross-brand, loyalty, field sales, and direct marketing content for Tier 2 & 3. Developed integrated campaigns for local, regional and national markets. |
