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Click here or scroll down to respond to this candidateCandidate's Name
Street Address Bahama Swallow Blvd.Winter Garden, FL Street Address
c: PHONE NUMBER AVAILABLEEMAIL AVAILABLEOVERVIEWAccomplished Marketing Executive leading highly effective teams, developing strategic communication plans, collaborating on high profile partnerships and producing award winning television series. Recognized as a valued leader who utilizes relationships as a way to deliver and enhance business goals of the organization. Areas of expertise include:Strategic planning Creative thinking & problem solvingEstablishing beneficial relationships Budget managementNegotiating partner/vendor contracts Grass Roots/Special Event MarketingBuilding high performance teams Driving business resultsEXPERIENCEHSN Inc, St. Pete, FL (Remote Orlando, FL)Marketing department for HSNSenior Manager, Brand Marketing and On Air Promotions Feb 2022 Oct 23Defined current and future differentiated positioning of the HSN brand.Unlocked customer and cultural story behind every insight, understanding competitive retail landscape.Championed HSN Brand across all touchpoints.Partnered with Analytics, Consumer Insights and Customer Experience to translate business and consumer information into marketing strategies.Developed strategy documents and plans and led cross functional teams to drive execution of those plans throughout organization.Presented weekly plans and progress to Senior Leadership and CEO.Experience in managing teams, projects and working in a matrixed environment. Led team of 3.Expertise working in the gray area and coming out with clarity having a knack for inspirational simplification.Clear communicator with strong writing, verbal and presenting skills.Partnered closely with Creative, Platforms buying, Programing & Planning to deliver impactful campaigns that resonate with consumers.Project highlights included: National Marketing campaigns the Joy Mangano LIVE series as well as Giuliana Rancics Giuliana and Friends. Monthly Editorial Calendar development and planning with buying teams. Led national streaming service partnership. On Air Promo development, and execution, for High Profile Celebrities.Chicos FAS, Ft. Myers, FL (Remote Orlando, FL)Marketing department for ChicosManager, Brand Marketing Nov 2020 Feb 2022Developed plans to optimize and enhanced the brands seasonal promotional programs.Built collaborative working relationships with cross functional teams to facilitate support of marketing strategy.Partnered with Marketing Analytics team to analyze strategy effectiveness and share the insight and analysis with business partners.Supported promotional testing across all customer touch points to continuously improve customer growth, retention and lifetime value.Created hindsight materials to inform cross functional teams during season planning.Partnered with Customer Research and deliver insights to help develop marketing strategies.Point of contact for all Marketing channels as well as Merchants, Stylists, Stores, Designers, Executive OfficeCreated and managed Omni briefs to support marketing strategies.Co-managed the loyalty and retention plan ensuring financial objectives are achieved.Disney Parks, Experiences and Products, Orlando, FLMarketing department for Walt Disney World Resort, Disneyland Resort, Disney Cruise Line,Adventures by Disney, and Disney Vacation ClubSenior Manager, Partnership Marketing & Promotions Dec 2010 Nov 2020Led team of 8 to develop, pitch and activate partner-based integrated marketing programs that drive value for the Walt Disney World Resort and support key Resident and Domestic marketing strategies and messaging. Programs leveraged other partners resources to create innovative win-win marketing opportunities across traditional and digital/social media channels.Program highlights included Statewide and National Promotions, Major media events with 400+ guests, 10-week experiential tours, promotions and 2 major league Sports team partnerships (Orlando Magic and Orlando City Soccer).First to create a dedicated South Florida Annual Pass activation which included digital experience, radio remotes, celebrity endorsements and event marketing. Plan helped increase Annual Pass intent to purchase and awareness for new Monthly Payment program by close to 100%. Grew this program from $63K media value to $1.5M in under four years. Impressions also went from 4M to 28Million.Collaborated closely with internal Disney Parks & Resorts partners such as Brand Strategy, Legal, Sales, Operations, Food & Beverage and Entertainment to ensure programs are beneficial to the entire organization.Established individual program budgets and ensured that they were managed with excellence and fiscally responsible. ($2.8M AOP, $1.2M in Barter)Broadcast Manager, Broadcast Alliances Sept 2000 Dec 2010Negotiated and Produced over 100+ hours of Disney Destinations content within a multitude of radio and television channels (cable, daytime syndication, online).Developed strong relationships with TV network executives, award winning producers, high profile production companies as well as internal Disney Parks & Resorts partners (Strategy, Operations, Walt Disney Imagineering, Entertainment, Legal, Corporate Brand).Created and managed broadcast budgets, supervised on and off-site productions and led teams ranging from 10 to 90 people.Consistently delivered high media value and ROI (average year - $8 Million media value and 17 to 1 ROI.)Freelance Television Producing (PA to Executive Producer) Sept 1992 Sept 2000New York, NY and Orlando, FLLIFETIME, Universal Television, ANIMAL PLANET, HGTV, NY TV-55EDUCATIONPennsylvania State University, State College, PABachelor of Arts in CommunicationsUniversity of Manchester, Manchester, UKMass Communications Semester AbroadSelect program with emphasis on International Communications, Advertising and Journalism |
