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| | Click here or scroll down to respond to this candidateK I S H K A T E T A S L E YC O N T A C TPHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLETEMPLE UNIVERSITYBachelor in Business Administration2000- 20031997- 2000DREXEL UNIVERSITYComputer ScienceE D U C A T I O NS K I L L SProject ManagementDigital MarketingProcess ImprovementSEO & AnalyticsTime ManagementLeadershipEffective CommunicationCritical ThinkingOmnichannel StrategyContent CreationTableau for Business Analytics andMarketingAgile Project ManagementData Analysis and DashboardReportingC E R T I F I C A T I O N SU D E M YP R O F I L E S U MMARYAccomplished professional with expertise in planning, content strategy, data analysis, and team leadership. Skilled in driving growth and improving performance through strategic approaches and creative solutions. Seeking a role where I can utilize my experience in strategy, data analysis, and leadership to achieve impactful results.WORK E X P E R I E N C EAspire Child & Family Services 2023 - 2024Marketing ManagerPrudential 2022 - 2023Marketing SpecialistPrudential 2015 - 2022Customer Service SpecialistSpearheaded the development and execution of digital marketing campaigns, resulting in an over 30% increase in client and staffing agency inquiries.Integrated marketing efforts across omnichannel platforms (social media, email, and PPC), improving overall campaign effectiveness and engagement.Created and optimized targeted lead generation strategies, increasing qualified leads by 25%.Utilized marketing analytics tools to develop reporting on campaign performance, adjust strategies, and track KPIs.Executed a comprehensive SEO strategy, boosting organic traffic by 50% and improving rankings. Managed on-page, off-page, technical SEO, and link-building to enhance visibility and engagement. Oversaw and optimized 22 lead generation programs, driving strategic initiatives to increase lead quality and conversion rates. Successfully implemented processes that resulted in a 20% improvement in lead acquisition.Provided comprehensive reporting and analytics for over 3,000 financial professionals, delivering insights on lead performance, program effectiveness, and ROI. Utilized data-driven approaches to support decision-making and strategy refinement.Conducted training on lead generation best practices and created materials to enhance team performance.Identified and implemented process enhancements, including writing detailed procedures that improved efficiency and streamlined operations.Led customer service projects from inception to completion, coordinating tasks, managing timelines, and ensuring successful project delivery. |