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Title Human Resources Account Management
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Candidate's Name
Street Address   Cell PHONE NUMBER AVAILABLE  EMAIL AVAILABLEDirector of Sales and DistributionSales and Marketing  Account Management  Distribution  Strategic PlanningDirector of Human ResourcesDear Sir or Madam,I submit my resume in response to the posting for the position as Division Sales Manager. Having the job description at length, I am confident I meet all your expectations for the ideal candidate.The brief overview of my skills, are detailed in the attached resume, which enables me to present myself because of my goals, ambitions, and experience in the following areas:Sales Management with over 25 years experience in managing coaching, mentoring sales teams, brand management and multi state territories for both suppliers and distributors; responsibilities include profit and loss, profitable sales and retail development, account management, strategic planning, contract development & negotiations, and distribution.Marketing: develop and implement customized promotional events, participation in the implementation of national marketing events, and coordination with retail venues and or end users to actively participate in promotional events, merchandising and packaging.Customer service oriented: establishes trusting relationships with customers and business partners through demonstrating an elevated level of integrity and professional character.Attached is my resume, which outlines my skills, accomplishments, and experiences. I am confident that I can make an immediate contribution to any team.Sincerely,Candidate's Name
Candidate's Name
2870 Antiquate Court  Snellville, GA 30039  PHONE NUMBER AVAILABLE  EMAIL AVAILABLESenior Level ManagerSales  Account Management  Distribution  Strategic PlanningResolute, decisive, and meticulous professional with over 25 years of proven experience in New Business Development, Sales, Marketing, Merchandising, and Promotions for both suppliers and distributors.Motivational leader and active team participant with excellent communication and presentation skills; ability to lead a team and contribute as an active participant.Develops trusting relationships through integrity and professional character.Skills and AccomplishmentsIRONSHIELD Brewing Company, Director of Sales 2022-PresentImplemented and managed wholesaler network changes that resulted in volumetric increase of 55%Designed and implemented programs that increased the rate of sale in the on premise and distribution.In 2023 planned and conducted over 60 on premise pint nights and or tap takeovers in the market place to drive sampling of new customers of the portfolio of products.Escutcheon Brewing Company, Director of Sales and Marketing 2017-2021Hired, trained, and led four sales team members in a 4 State MarketDeveloped the annual business plan and presented to the wholesaler network with scheduled review meetings.Manage expectations against the business plan with focus on sales and distribution.Identify and evaluate each team member against key measures in the assigned territories.Developed chain business in both the off premise including Kroger, Target, Total Wine, Wegmans and Whole Foods.Developed chain business in the on premise including, Chilis TGI Fridays, Longhorn Steakhouse, Olive Garden and Uno Pizzeria and Grill.Developed venue business at Camden Yards, FedEx Field and Dulles International AirportCurrently on target for annual volume goals.Aristocrat Beverage, General Manager 2016Hired, trained, and motivated three sales team members in Texas.Developed a handmade craft vodka in the Texas and Louisiana markets.Called on and developed both off and on-premises chain outlets in Texas and Louisiana marketsDesigned and implemented sales plans to increase rate of sale in both the off and on premise.Oversaw the use of assets such as brand identified IMSA race carManaged all budgets and social media content.Achieved 96% of the annual sales plan for 2016Conducted review meetings with each team member and identify corrective steps.Managed the sale of the product to an outside interest.Director of Sales and Distribution Big Bend Brewing Co 2015Led and managed a total of five territory managers across Texas.Hired, trained, and motivated five sales team members.Designed and implemented sales processes to increase sales and distribution.Developed programs that gained mandated status in HEB across TexasSuccessfully launched Austin market with over nine hundred off premise placements in 393 off premise accountsSuccessfully planned and obtained 130 draught placements in eighty-three on premise accounts.Increased distribution in the off premise from 2.0% to 10% within territory in the off premiseDesigned and implemented a draught building program that gained over two hundred on premise draught accounts.Successfully maintained 33% volume mix with draught beerRegion Manager Warsteiner-USA 2011-2013Managed wholesaler network in Louisiana and TexasExceeded delivery plan for calendar year 2012 by 9.0%Exceeded sales plan by 6.5%Increased regions profit margin from 30.9% to 35.7% October YTD 2013 and managed profit and lossDeveloped and implemented sales programs for Grocery and Liquor Classes of TradeGrew Liquor Class of Trade by 12%Developed Oktoberfest programming that increased volume in 2011 from thirty-seven case units to 1670 cases in 2013 in Liquor Class of TradeDesigned and Implemented display programs within the Liquor and Grocery Classes of Trade that resulted in increased sales and velocity.Developed and implemented on premise programs that resulted in increased trial, sampling, and retention.Directly lead and developed sales teams within eighteen independent wholesalers in the areas of product knowledge, product attributes, and competitive landscapes in the areas of coaching, mentoring and skill developmentHigh End Brand Manager Silver Eagle Distributors 2008-2011Managed Above Premium Priced Brands in Houston and San AntonioIntegrated AB-InBev European Brands into sales systemsIntegrated Glazers acquisition into sales systems that added twenty-seven new suppliers to the sales system.Designed and implemented brand development programs that increase package and draught distributionActively communicate to all 220 sales team members for market opportunity and brand programs.Developed and maintained call frequency in key accounts.Directly and indirectly lead and trained eighty-two sales teams in the areas of product development, product attributes and competitive landscape for brand profiles in the areas of coaching, mentoring and skill development to increase profit and limit lossesRegional Sales Management 2004-2008The Gambrinus Company-Dallas- Designed and implemented sales programs for the largest Spoetzl market in Texas that grew sales by 9.0%and exceeded state sales growth by 7.1% by coaching, mentoring and skill development of sales teams.- Designed and implemented distribution programs that grew Spoetzl draught distribution by 198 accounts.- Successfully introduced Shiner Black Lager and gained eighty-six draught accounts in first 60 days.- Designed and implemented distribution programs that increased package placements by 808 accounts.- Successfully gained 562 Black Lager accounts in first 60 days of introduction- Introduced Trumer Pils to North Texas and achieved 118 draught accounts and 421 package accounts.- Designed Trumer Pils off premise sampling program that resulted in 127% increase in sales.The Gambrinus Company-Houston- Designed and implemented sales programs that exceeded Texas Modelo trends for the fourth largest wholesaler in The Gambrinus Company Modelo network and have consistently exceeded Texas sales trends via coaching, mentoring and skill development.- Increased Modelo sales volume by 37.6% and Spoetzl sales volume by 26.0%- Designed and implemented distribution programs that gained 2,245 new Modelo package placements- Designed and implemented draught distribution programs that gained sixty-seven new draught placements- Obtained overall 53.2 share in Import and Specialty Brand segment- Implemented plan of action to grow Modelo cooler space via Velocity Sets against the largest off premise class of trade resulting in 58 percent increase in shelf space- Secured incremental zone funding to add on premise target position to maintain call frequency, promotion activity schedule, merchandising maintenance and target on premise distribution matrixes-Increased wholesaler cents per case investment by 38% in the two largest sales footprints.Schenck Company 1994-2004-In 9 years, increased volume from 347,000 cases to over 3.2M; and increased market share by 570% from 2.2 to 12.6 by leading and communicating programs to over one hundred sales team members.-Instituted package and draught distribution building programs resulting in 4,268 off & on-premises package placements; on premise general market draught distribution grew 150% by four hundred placements.-Achieved 85% market share in the Import & Specialty segment (based on A.C. Nielsen and IRI Data); designed and implemented Import & Specialty Beer shelf set programs for off premise trade channel resulting in 400% growth in shelf space.-Active participant on the Accident and Safety Committee reviewing accidents and making recommendations to prevent repeat accidents.-Directly lead and trained thirty-two sales teams in the areas of product development with emphasis on retail development around category management and display penetration.-ExperiencePremium Beers Inc. Vinita, OK; Ardmore, OK 1990 - 1993Sales ManagerThe Stroh Brewery Company OK; PA 1986 - 1989District Sales ManagerAmerican Potomac Distributing Co. Washington, DC 1986DistributionEducationUniversity of North Alabama 1985BS: Health Sciences and History

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