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Click here or scroll down to respond to this candidateCandidate's Name
Marketing Strategist Director of Business DevelopmentNew York, NYPHONE NUMBER AVAILABLEEMAIL AVAILABLEProfessional SummaryResults-oriented strategist with a PhD and an MBA, offering over 14 years of expertise in business growth, strategic planning, and market analysis. Proven track record in leading cross-functional teams to develop and execute data-driven strategies that drive innovation and achieve organizational objectives. Skilled in competitive analysis, market research, and leveraging customer insights to create effective marketing campaigns and successful product launches. Experienced in business development, committed to delivering measurable results, and adept at navigating complex market dynamics to ensure sustained success.SkillsStrategic Marketing PlanningBrand Management and RebrandingIntegrated Marketing CommunicationsCreative Brief DevelopmentContent Strategy and DevelopmentLow Budget Campaign Planning and ExecutionCompetitive AnalysisMarket Research and Data AnalyticsBudget Management and Resource AllocationProfessional ExperienceDirector of Business DevelopmentAyande Gostar May 2022 Oct 2023Increased revenue from $500K to $4.7M in 18 months through strategic partnerships and new investments.Enhanced strategic agility by designing and implementing a dynamic organizational structure with SBUs and cross-functional teams.Led the recruitment and training of 47 team members, resulting in a 19% higher employee satisfaction rate compared to the average for Ayande Saz subsidiaries.Senior Marketing StrategistAyande Saz Retirement Fund Jul 2020 Apr 2022Ayande Saz Retirement Fund is a superannuation fund that primarily serves the automotive sector and major banks in Iran, focusing on providing comprehensive retirement and healthcare solutions.Reduced customer complaints by 45% in 10 months by leveraging insights from Customer Satisfaction Measurement (CSM) and decision-making research.Increased the marketing budget by 400% and managed an in-house team for a successful rebranding project.Directly oversaw marketing budget expenditures, developing and executing campaigns that increased brand awareness by 30% among postgraduate students at major universities.Marketing DirectorPasargad Oil Company Dec 2016 Feb 2020POC is the largest bitumen producer in the Middle East, managing and operating six bitumen units in Iran, with more than 50% of the domestic market share.Achieved the highest annual sales record in 2018 and increased export market share by 15% through proactive strategic marketing initiatives targeting Persian Gulf emerging markets.Positioned POC as the leading supplier in the Qatar market by implementing effective pricing strategies and negotiating key contracts.Expanded operations in Southeast Asia by negotiating and securing the largest shipment in Iran's bitumen history (34 KT) to Singapore.Project DirectorKR Marketing Agency May 2014 Nov 2016Led 8 high-impact marketing initiatives including low-budget communication campaigns, strategic marketing planning, and branding/rebranding projects.Cut average project costs by 20% through effective negotiation, selection, and training of freelancers and subcontractors, managing project financials and operations efficiently.Secured 4 new projects from the banking, energy, and retail sectors, enhancing the agencys market reach through strategic client acquisition and relationship management.Marketing ManagerSMEG Iran Jul 2011 Apr 2014Led marketing campaigns to launch luxury brand SMEG and economy brand Kenwood, achieving 5% market penetration in the luxury segment within 2 years.Established 11 retail stores and partnered with 8 wholesale distributors, designing and implementing distribution channels to optimize market reach and accessibility.Strategic Marketing AnalystPhilips Iran Jun 2009 May 2010Coordinated the launch of 17 retail stores nationwide, supporting the companys growth in the home appliances and electronics retail market.Conducted market research and analysis to identify the competitive landscape, informing strategic decisions on location choice and marketing campaigns for 5 branches in the southern and southwestern states.EducationPhD, Marketing ManagementUniversity of Tehran, Tehran, IranMaster, Business AdministrationUniversity of Tehran, Tehran, IranBachelor, Industrial Production EngineeringIran University of Science & Technology (IUST), Tehran, Iran |
