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Click here or scroll down to respond to this candidateCandidate's Name
User Experience Strategist and Research LeaderPortfolio:https://uxfol.io/Candidate's Name 3Email:EMAIL AVAILABLELinkedIn:LINKEDIN LINK AVAILABLEPROFESSIONAL SUMMARY:User Experience Strategist with 25 years extensive & proven experience, driving successful interactive design projects. Innovative team player with a strong background in all facets of Information UX Strategy, Research, Architecture & UxD (User Experience Design). Extensive experience designing complex solutions for complete digital environments such as web-based applications, social networking sites, and responsive scalable designs. Certified Agile Product Manager.Industries: Financial services, retail, software and web industries, manufacturing, fitness, e-commerce,e-learning, medical systems, insurance, and entertainment.TOOLSETS & METHODOLOGIES:InVisionUX PinVisioOmnigraffleOptimal WorkshopMoraeUser ZoomSilverbackAxure RPSharePointDocuShareJiraSlackWaterfallAgile,SafeAgileLean UXMuralEXPERTISE & SKILLS:Generative ResearchPrimary ResearchSecondary ResearchStakeholder InterviewsHeuristic EvaluationsContextual ObservationsPaper PrototypingLab Usability TestingRemote Testing & InterviewsEthnographic ResearchSitemaps, Wireframes & WorkflowsEmpathy MappingFunctional InventoryEnterprise UI standardsFormalizing Style GuidePersona developmentStoryboarding & Journey MapsMultilingual TestingEXPERIENCE:September 2022 PresentFreelance UX Research ConsultantJob Description: Provide strategic UX advice and services to executives and teams at small IT and web firmsAllstate Insurance Chicago, ILApril 2022 August 22Title: (FTE) User Experience LeadJob Description: Lead a team of researchers for the Sales & Service area of Allstate UX, participated in redefining Allstate UX strategy practice, operationalizing all aspects.Project: CEME/CFAR, PMP, My Account are all my area of responsibility. Lead project intake, work design and processes and approach,, mentor my team and other leads in research methods.Allstate Insurance Chicago, ILAugust 2021 April 2022Title: (contract) User Experience LeadJob Description: Lead the research effort to determine a redesign of the Advisor Pro software which field and home office agents use to sell insurance policies, moving form a relationship building model to a transaction first model.Project: Led the effort to conduct primary and secondary research including heuristic evaluations, contextual interviews, create personas, user flows, and journey maps, rapid prototype tests and summative tests on interactive prototypes. Presented findings to business and technology leaders, negotiated scope and change management to incorporate findings into the project backlog and prioritize features.Best Buy, Minneapolis, MNAugust 2019- February 2020Title: (contract) Lead Employee Experience StrategistJob Description: Started the UX Strategy practice at Best Buy Employee ExperienceProject: Helped establish the Employee Experience Strategy & Research team and attending processes and artifacts. Acting on a tip that the Smart Home department had an unusually high returns/exchanges rate, we formed a multidisciplinary team comprised of business, IT, and UX members to validate and explore this challenge and what could be done about it through processes, UX and technology.Leveraged past persona work for employees who work in smart products to construct provisional personas and conducted on-site observations and interviews to gain additional insights. We followed up with workshops to create empathy, journey and experience maps to refine the pain points and opportunities for each persona and then for the project as a whole. The work resulted in a cross functional enterprise project being formed.US Bank Minneapolis, MNJanuary July 2019Title: (contract) Lead UX ResearcherJob Description: Single source of all customer research for large business defining projectProject: Advice For Everyone. As the only researcher for this dynamic Agile team, I conducted ethnographic, primary and secondary research, remote testing, surveys, and in person interviews, as well as a 7 teamco-creation activity to determine readiness for transforming US Bank from a traditionally transactional business to a relational, long term advice-based business. Presented our findings to the board, who funded the next phase of the project.Best Buy Minneapolis, MNFebruary 2018 - December 2018Title: (contract) UX Research Lead, Strategy LeadJob Description: User Experience researcher and lead on multiple product teamsProject: Conducted the first persona workshops for Employee Experience, Led a UX strategy project for Returns, Trades, Exchanges and Recycling team utilizing process maps, contextual interviews, surveys, secondary research, co-creation workshops, software inventory, heuristic evaluations, hardware analysis, wireframes, prototype tests, and recommendations to create an in-store kiosk for recycling and trades, as well as mapping the necessary infrastructure for curbside pickups.Taylor Digital Minneapolis, MNJune 2017 December 2017Title: (contract) Strategic ResearcherJob Description: Started as a researcher, ended as what we referred to as Strategic Researcher, repositioning research into the product definition, helping Product Managers define the high level requirements through research before design begins.Project: Operationalized UX research and expanded it to include strategic product research for the new Klic Marketplace e-commerce application using:Contextual interviewsCustomer journey mappingPresenting processes to improve communication to the strategy and planning teamRemote user testing of early semi-interactive prototypesIn person testing of advanced prototypesStrategic Research involved ethnographic studies, diary studies, and in-person interviews to verify business assumptions before prototyping and testing concepts. .Drove processes on Planning and Strategy Team to operationalize input from SMEs and verifying assumptions about future work.Proto Labs Minneapolis, MNJanuary 2015 April 2017Title: User Experience SpecialistJob Description: Overall responsibility for marketing and IT UX strategy and execution for the enterprise.Responsibilities:Maintain and expand enterprise personasEnsure usability of public websiteHeuristic evaluationsCard sortingPersona creationContextual interviews and observationsA/B testingAccomplishments:Transform the company from an inward-looking business to a user centric modelDrive B2B e-commerce research efforts and created interactive prototypes to demonstrate parallel design ideas from that research including:Led a five-country remote and in-person international usability research effort, managing outside vendors in four languages, collating into one accessible reportCreated a corporate style guide, interaction guidelines, collected design patterns - tested and provenMakeMusic Minneapolis, MNFeb 2014 - January 2015Title: UX LeadJob Description: Transform the education product of Make Music called Smart Music to match the end users (teachers, students) mental models for schoolsResponsibilities:Heuristic evaluationsIn person usability testingContextual interviewsPersona creationStyle guidesFeeding research findings to designers and developers in a timely and effective mannerAccomplishments:Created and tested a complete interactive prototype redesign of the SmartMusic product which was launched in 2017Mentor of two talented designers within an Agile engineering environmentHelped the UX team grow and flourish with support from vice president of products and supply evidence of which design works best and whyUX Guidelines were published on SharePointFifth Element Solutions Minneapolis, MN2008 - 2014Redesigned the User Experience for an e-commerce website at a leading fitness companyImplemented an informal user study methodology to test concepts and collect user artifacts for a major fitness companys C2C e-commerce projectMerged best practices of both Agile and User Experience to form a truly lean and less-do-over development environment while delighting the user base through direct engagement at an e-learning companyPartnered with the University of Minnesotas design program to provide a real world UX experience for students; mentored class groups and spoke at the University several times2005-2008 Minnetronix Inc. St Paul, MNTitle: Usability SpecialistResponsibilities: Ensure compliance with FDAs Usability Quality Standard, design embedded, touch screen, LED interfaces for medical devices.Accomplishments:Participated in FDA and ISO standards definition committeeDesigned a character based small-screen UI for a blood testing device which determines if more expensive drugs are required for hypertensionDesigned a touchscreen for a continuous glucose monitoring system (before iPhone was touchscreen)Designed a dial interface for drilling out plaque in arteriesDesigned a touchscreen interface for traumatic brain injuries |
