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Click here or scroll down to respond to this candidate Riverview, Florida 33578
Candidate's Name , MBA PHONE NUMBER AVAILABLE
MARKETING MANAGER EMAIL AVAILABLE
QUALIFICATIONS PROFILE
Innovative and growth-driven senior professional, with broad-ranging experience in sales and marketing
operations, as well as business development within Fortune 500 companies.
Marketing expert with proven history of success in surpassing margin and sales goals, expanding partner networks,
generating cost savings, and boosting market penetration.
Proactive leader with expertise in developing programs and implementing marketing strategies that increased brand
awareness, consumer engagement, and product positioning.
Concept-to-execution driver, skilled at assessing market trends and leading cross-team initiatives to drive
continuous process improvement and revenue generation.
Hands-on manager, capable of supervising teams and building strong relationships with various professionals utilizing
bilingual fluency in English and Spanish.
AREAS OF EXPERTISE
Target Audience Analysis | Product Go-to-Market Strategy Development | Project Oversight | Account Management
Product Positioning and Messaging | Omni-Channel Marketing | Public Relations (PR) | Budget Administration
PROFESSIONAL EXPERIENCE
P INCH A P ENNY | R IVERVIEW , FL
Retail Sales Associate: Apr 2024 Present
Provide oversight to a team of six in assigning specific store duties aligned with individual personalities and interests
Assist in training new hires on water testing SOPs, maintaining store presentation, and ensuring adequate stock levels
Develop and implement social media strategies to promote local store and drive online traffic
ADT | T AMPA , FL
Small Business Solutions Advisor: Nov 2023 Apr 2024
Oversaw client relationships within the territory, focusing on selling a variety of products to businesses and expanding
recurring revenue and contribution and profitable installation earnings
Fostered strong relationships with potential customers, while generating leads to expand ADT's footprint
Partnered with the ADT's Installation Division to drive efficient project completion, prioritizing customer satisfaction and
profitability
Maintained customer satisfaction by serving as the primary point of contact throughout the entire sales process, including
pre-sale, during the transaction, and post-sale
Expertly utilized Salesforce to manage and update client databases
Notable Accomplishments
Successfully attained minimum monthly and annual productivity and sales targets
B LUE W AVE P OOL C ARE | B RADENTON , FL
Pool Technician: Feb 2023 Nov 2023
M EDSCAPE /A LERT | N EW Y ORK , NY
Account Manager: Apr 2021 Jan 2023
Demonstrated effectiveness in selling multi-channel platform of advertising products, encompassing digital engagement
solutions, email, and custom direct mail
Established strong client relationships with agency and brand decision-makers to facilitate timely and successful project
development toward positive impacts on future business outcomes
Spearheaded territory sales development and execution across diverse client portfolios, which included preparing
presentations and customizing proposals
Planned and executed strategies aimed at guiding clients through informed decision-making processes using a
consultative sales approach
Closely worked with development teams to communicate client needs and expectations
Engaged with both internal and external teams to monitor timelines, assets, progress, and client deliverables
Consistently met and surpassed campaign performance metrics and timelines in collaboration with various departments
Senior Marketing Specialist: Sep 2018 Apr 2021
Provided support to four to seven professional sales representatives and clients across pharmaceutical, biotechnology,
medical device, government, health systems, as well as pharmaceutical and interactive agencies
Supported all aspects of the sales cycle, encompassing the preparation of proposals and presentation materials
Handled a queue of requests to develop program strategies, campaign guarantees, and pricing
Developed an inter-departmental interface for generating and releasing physician promotion configurations
Served as a liaison between the field force and other professional network internal departments, such as the Inventory
Team, Program Delivery, and Business Intelligence
Aided in the creation and coordination of internal sales training programs and sales communications, including training
new hires
Guided and trained the sales force to optimize value proposition, new product market positioning, and marketing initiatives
Consistently analyzed and revamped all external-facing and sales-related materials
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Riverview, Florida 33578
Candidate's Name , MBA PHONE NUMBER AVAILABLE
MARKETING MANAGER EMAIL AVAILABLE
Developed presentations for the professional sales force regarding new product launch materials
Produced data reports and graphical mock-ups to assist in formulating solutions, proposals, and product launches
Notable Accomplishments
Built and maintained a knowledge repository for the Marketing Solutions Team to ensure ongoing development and
accessibility
Played a key role in the development of upfront configurations for major pharmaceutical brands, such as Takeda,
Amgen, and Pfizer
M IDTOWN C OMICS I NC . | N EW Y ORK , NY
Digital Marketing Manager: May 2016 Sep 2018
Led the creation, implementation, and management of digital marketing campaigns aimed at increasing brand awareness
and driving qualified traffic to E-commerce platform
Assumed responsibility for all digital marketing campaigns, while monitoring conversion rates and suggesting
adjustments to promotional strategies to boost brand awareness and sales
Employed a variety of techniques including paid search, product listing ads (PLA), paid social media, and search engine
optimization (SEO)
Partnered with stakeholders to maintain a cohesive narrative
Managed annual planning and budgetary control for all digital marketing tactics
Keenly assessed customer research, industry market conditions, and competitor data
Evaluated new technologies to consistently position the company at the forefront of the digital marketing landscape
Oversaw the execution of key performance indicators (KPIs) to support sales and optimize best practices for replication
Notable Accomplishments
Yielded over $100K increase in revenue by the end of May 2018 through restructuring the sales approach
Achieved an 18% year-over-year growth in all social media audiences
Made use of third-party relationships to coordinate launch events for film and book releases, maximizing visibility for
the Midtown brand to the public
Deployed new technology while developing and editing video content for social media, which resulted in attaining
$200K in cost savings
S AFILO | N EW Y ORK , NY
E-commerce Manager: Nov 2014 Sep 2015
Created and implemented merchandising and marketing strategies for the website, encompassing product features,
category ranking, site merchandising promotions schedule, email contact plan, branding, growth category identification,
brand and product launch strategy, social media marketing, and new product integration
Devised an omni-channel strategy for all digital channels, including online, mobile, email, social media, and search engine
marketing (SEM), aligned with company goals and vision
Maintained collaboration with brand managers and the Merchandising Team to define merchandise strategy, promotional
calendars, brand marketing execution, and success metrics
Drove new initiatives for the E-commerce Team by working with user experience (UX) and IT departments to enhance
site performance, merchandising options engagement, and conversion projects, including site redesigns, UX, A/B testing
and analysis, SEO optimization, and third-party vendor research
M CKINLEY M ARKETING P ARTNERS | F REELANCE
Freelance Marketing Consultant/Marketing Communications Manager: Jun 2008 Nov 2014
Client: Ronin Film Studios Inc.
Prepared physical and digital distribution business plans for RFS titles, including defining marketing strategies for each
title, product positioning, volume justifications, street date analyses, product configurations, and fixed advertising cost
management
Conveyed and coordinated tactical details with cross-functional teams, such as writing media strategic briefs, developing
TV spot rotations, drafting consumer creative briefs, and documenting all title-level updates in distributed reports
Facilitated retail account execution with the Trade Marketing Department, which involved producing selling guides and
retailer creative assets; analyzing and approving trade materials; delivering metadata direction; and ensuring timely
delivery of retail assets
Oversaw communication with international territories by sharing product strategies with other markets and gathering
key strategic and tactical information to guarantee consistent consumer messaging on a global basis
Checked and authorized all creative materials for accuracy and brand integrity including promotional assets, PR clips,
packaging, ad mat, one-sheets, TV inset art, online banner ads, and social media posts
Rendered hands-on support to executives on ad hoc analysis and budget needs
Directed all aspects of the company s participation in film festivals and trade shows, such as coordinating talent
appearances, premium items, event schedules, and other assigned tasks
Notable Accomplishments
Succeeded in designing and implementing a marketing campaign for the film "Busted," resulting in its acceptance and
nomination at the ACTION-ON-FILM film festival in Pasadena, California
Rolled out an innovative digital marketing program which led to securing funding and international distribution for The
Prodigal Son feature film
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Riverview, Florida 33578
Candidate's Name , MBA PHONE NUMBER AVAILABLE
MARKETING MANAGER EMAIL AVAILABLE
EARLIER CAREER
R ITZ -C ARLTO N H O TEL | W ESTCHESTER , NY
Head of Security: Jan 2012 Mar 2012
Overnight Security Officer: Dec 2008 Jan 2012
P FIZER A NIMAL H EALTH | M ORRISTOWN , NJ
Associate Marketing Communications Manager: Jan 2011 Jun 2011
A MERICAN R ED C ROSS | W HITE P LAINS , NY
Marketing Manager: Jul 2007 Oct 2008
L IFETIME T ELEVISION | N EW Y ORK , NY
Distribution and Field Marketing Coordinator: Nov 2005 Apr 2007
T HE A RT OF S HAVING | S TAMFORD , CT AND G ARDEN S TATE P LAZA , NJ
Store Manager: Mar 2012 Oct 2014
EDUCATION
Master of Business Administration (MBA), Marketing, Jun 2005
St. Thomas Aquinas College | Sparkill, NY
Bachelor of Science in Marketing, Jun 1998
St. Thomas Aquinas College | Sparkill, NY
Coursework in Marketing, Jun 2005
Activities and Societies: President, Latin American Student Organization
Manhattanville College| Purchase, NY
CERTIFICATION
HubSpot Digital Marketing Certificate, In Progress
TECHNICAL ACUMEN
Microsoft Office Suite (Word, Excel, and PowerPoint) | Salesforce | HubSpot | Adobe Creative Suite
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