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Visionary Interior Designer | Crafting Functional & Aesthetic Spaces with Distinction Portfolio
Profile
An award-winning Senior Lead Interior Designer known for creating innovative and functional spaces for commercial and residential
projects, with a strong focus on B2B trade and retail d cor environments. Expertise spans interior decorating, focusing on principles and
elements of decoration, with a deep understanding of color harmony, balance, and the history of architecture and textile design.
Knowledgeable on sustainable design principles and contemporary interior design trends, delivering exceptional solutions that align with
brand standards. Recognized for a keen eye for detail, creative problem-solving, and a passion for translating client visions into stunning,
practical designs. Enjoys learning new ideas and skills and working collaboratively with clients and coworkers to achieve project goals.
Areas of Expertise
Concept Development Color Theory Interior & Hospitality Design Proposals & Presentations
Space Planning Furniture & Fixture Sections Vendor Management Leading Design Teams
Materials Selection Sustainable Design Practices Trend Analysis Budget Management
Project Management Building Client Relationships Architectural Integration Client Consultations
Career Overview & Highlights
POTTERY BARN / DALLAS, TX
A member of the Williams-Sonoma, Inc. family of brands offering expertly crafted home furnishings and decor.
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Senior Lead Interior Designer, Knox Street / 2021-2024
Interior Design In-Home Specialist, Knox Street / 2021-2023
Leads a team of designers in executing high-profile projects for corporate clients, ensuring exceptional quality and adherence to
project timelines
Successfully surpassed the $2MM mark in 2023, marking a remarkable achievement for the year
Delivered exceptional results by achieving $2.2MM in completed design project sales in 2022, exceeding the set target by 1.4
times; earned Pottery Barn top designer status
Achieved $1MM in design project sales in the first year of service in 2021
Develops comprehensive layouts with effective space planning and mood board presentations, aligning design concepts with
client vision
Fosters strong client relationships through clear and consistent communication, enhancing collaboration and project success
Completes interior d cor projects for various spaces, including Airbnb accommodations, apartments, offices, and hotels
Utilizes expertise in fabrics, furniture, and d cor to create dynamic and functional interiors tailored to meet customer
requirements and tastes
Effectively communicates product knowledge, trade account details, and benefits to clients, ensuring a seamless experience
throughout the design process
Evaluates client needs, color themes, and styles to develop creative ideas and space-planning solutions
Manages timelines and customer expectations to ensure satisfaction and project success
Served as an in-house B2B Specialist and high-volume design lead, responsible for servicing in-home, virtual, and in-store
design requests
COLLIN COLLEGE INTERIOR DESIGN PROGRAM / FRISCO, TX
Provides the fundamental skills required to be a practicing interior designer in residential and commercial design.
Design Instructor / 2007-2021
Responsible for leading and facilitating engaging and informative courses in interior design, bringing real-world experience
and industry knowledge to the classroom, providing students with practical insights and hands-on training
Developed curriculum, designed course materials, and delivered lectures that covered a wide range of topics, from design
principles and space planning to materials and finishes
Passionate about nurturing the next generation of designers, fostering creativity, critical thinking, and technical expertise
Career Overview & Highlights Continued
BASSETT FURNITURE / FRISCO, TX
A leading manufacturer and marketer of high quality, mid to high-end priced home furnishings.
Design Consultant / February-May 2020
Met with clients to discuss their design preferences, needs, and budget, providing expert advice and recommendations
Developed and presented design proposals, including mood boards, color schemes, and furniture selections, that aligned with
client expectations
Facilitated the sales process by providing accurate product information, pricing, and lead times; placed orders and coordinated
delivery and installation
Guided clients through the entire design process, from initial consultation to final installation, ensuring an exceptional experience
ASIF INTERIOR DESIGN CONSULTANCY / ALLEN, TX
Offers personalized and innovative design solutions tailored to elevate your space.
Hospitality Interior Designer / 2012-2020 (contract)
Designed and created interiors for hospitality spaces that reflected the brand, culture, and target audience of the venue
Enhanced the overall guest experience through thoughtful design that considers comfort, accessibility, and ambiance
Led the design process from initial consultation to final installation for high-end commercial projects
Carefully examined and selected finishes, developed space plans, and ensured that every aspect of the design aligned with
the brand's identity and values; specialized in choosing art and decorative accessories that created a cohesive atmosphere
Developed detailed floor plans, layouts, and design proposals tailored to client preferences and budgets
Maintained up-to-date knowledge of design trends, materials, and products to provide informed recommendations
Coordinated with vendors, contractors, and clients to ensure timely and successful project completion
Early Career: Al-Abid Export Company / Textile Designer / 1994-2006
Technical Portfolio
AutoCAD / SketchUp / Revit / Adobe Photoshop & Illustrator / 3ds Max / Lumion / Rhino / ArchiCAD / Microsoft Office
Distinctions
Earned the prestigious May District CTS Winner title for outstanding design achievements at Pottery Barn
Selected multiple designs and colorways for exhibition at the esteemed HAMTEX World Exhibition in Germany
Secured 1st prize among 75 participants for the innovative interior design of the company stall at a prominent Textile Design Fair
Contributed significantly to the local textile industry by having five out of ten thesis designs acquired by textile design companies, with at
least two designs successfully launched as prints in the local market
Showcased talent and expertise at the Textile Design Fair by presenting three printed sample prints, garnering attention and recognition
from industry professionals
Strengths
Active Listening / Social Perceptiveness / Visualization / Originality / Collaborative / Service-Oriented / Time Management / Meticulous
Education
Pursuing a RIDOC (Residential Interior Design Qualifying) Certification / New York Institute of Art & Design
Bachelor of Technology in Textile Designing / Indus Valley School of Arts & Architecture / Karachi, Pakistan
Thesis: Designing apparel themes inspired by the vibrant, intricate art of the 16th-century Mughal Era, which utilized motifs, coordinates,
and color variations derived from in-depth research on historical artifacts, colors, and artwork in Lahore, Pakistan.
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