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Click here or scroll down to respond to this candidateCandidate's Name
Candidate's Name IEmail: EMAIL AVAILABLEPhone: PHONE NUMBER AVAILABLEAddress: 1 Flagship Street, Bayonne Street Address NJSenior Marketing and Events Manager Marketing and Communication at Virtusa Marketing CorporateNew York, New York, United StatesFrom Associate Director of Marketing Communications to Event & Marketing Manager, I bring a wealth of experience in developing and executing effective marketing strategies. Proven success in managing large-scale campaigns, optimizing brand performance, and driving sales growth. Expert in budget management, agency collaboration, and leveraging social media for brand enhancement. Passionate about strategic planning and executing impactful events in partnership with business units. Let's connect and create marketing success!Work Experience Virtusa Corporation: January 2023 PresentSenior Event Marketing Manager North AmericaJanuary 2024 - PresentNew York City Metropolitan AreaOrchestrating high-impact events that align with strategic marketing goals and enhance brand presence. Planning and executing both large-scale conferences and more intimate networking events. Notable events managed include Adobe Summit in Las Vegas, Google Next, ServiceNow conferences, and networking events such as GenAI Executive Forum in New York and San Francisco. Collaborating with various teams to ensure that events support business objectives and resonate with target audiences. My role involves not only the logistical aspects of event management but also strategic oversight to ensure cohesive messaging and successful outcomes.Key tasks include: Developing and executing detailed event plans to achieve strategic marketing objectives. Managing event budgets, negotiating with vendors, and overseeing logistics to ensure smooth execution. Coordinating with internal teams and external partners to align event activities with brand messaging. Analyzing post-event performance metrics to assess success and inform future event strategies.Associate Director Marketing CommunicationsFebruary 2023 - February 2024New York City Metropolitan AreaOverseeing marketing communications to enhance Virtusas brand awareness and drive growth. Responsibilities include developing communication plans, managing the marketing team, and ensuring consistent brand messaging. The role also involved handling press releases, maintaining media agency relationships, assisting with social media calendar creation, and supporting copywriting efforts. Acting as a project manager ensures timely, high-quality project delivery, with close collaboration with stakeholders to align communications with company goals and refine strategies for optimal impact.Key tasks include: Developing and executing communication plans. Managing press releases and media agency relationships. Assisting with social media calendars and copywriting. Acting as a project manager for timely, high-quality delivery. Analyzing campaign performance and refining strategies. Apples and Oranges Agency January 2019 February 2023 Brand Marketing ManagerGreater New York City AreaAs a Brand Manager, I developed and executed brand strategies across various sectors, including pharmaceuticals, health, and luxury brands. Managed marketing campaigns, digital marketing efforts, and public relations activities tailored to each industry. Collaborated closely with branding and digital teams, providing support and resources to meet specific brand objectives. Oversaw social media management, conducted competitive analysis, and planned and managed event budgets for diverse clients.Key tasks included: Developing and executing brand strategies for pharmaceutical, health, and luxury sectors. Managing industry-specific marketing campaigns and digital marketing efforts. Overseeing social media and PR activities across different fields. Conducting competitive analysis and managing event budgets. Publicis Group May 2014 November 2018Brand Manager (Client: Samsung/Renault) May 2014 - November 2018(4 years 7 months)Paris Area, FranceAs a Brand Manager for Publicis Group, I spearheaded marketing strategies for diverse brands across the EU, overseeing TV and digital campaigns, SEO initiatives, and budget management. Collaborated with headquarters to design and implement comprehensive marketing plans, prepared and presented detailed reports, and coordinated effectively with creative agencies.Key responsibilities included: Leading marketing strategies for TV and digital campaigns, SEO, and budget oversight. Designing and implementing marketing plans in collaboration with headquarters. Managing the Renault brand with a 360-degree campaign that boosted sales by 75%. Developing a BTL campaign for Samsungs TV category, recognized as a best practice. Cartier ParisCampaign and Brand Assistant Manager: Jan 2013-Jul 2014 Paris Area, FranceI enhanced the companys image and promoted its projects. My role involved coordinating and implementing communication policies across internal, commercial, corporate, and event channels. I managed social media accounts and digital reputation, ensuring consistent and effective communication across multiple platforms.Project Marketing Coordinator April 2011 - April 2013 Paris Area, France As a Project Marketing Coordinator, I assisted outlets with placing Cartier Quality on merchandise and organized promotions. I managed the display of marketing materials, conducted surveys and research such as quarterly price point surveys and brand perception studies, and supported retailers in enhancing customer relations. EducationICN Business SchoolMasters degree on Marketing and International Business. INSA, Business, Marketing & Communication School.Bachelor of Economy and Management.Certifications Hubspot Agency Partner Certification Social Media Management Advanced Social Media Strategy Training and Certification Project Management: Creating theWBSLanguages Franais (Native or Bilingual) Anglais (Full Professional) |
