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Click here or scroll down to respond to this candidateRYANSHERWINStreet Address
Email: EMAIL AVAILABLEWebsite: https://ryansherwin1975.wixsite.com/mysite Phone: 954-558-6190PROFESSIONAL SUMMARYAn experienced marketing leader with a firm understanding of marketing strategies, promotional activation, and negotiating media.SKILLS Marketing Execution Promotional Execution Event Management Social Media Marketing Team management Graphic Design EXPERIENCESenior Account Manager Garth Solutions Davie, FL July 2022 Current Oversee client projects and events to ensure quality and meet key objectives. Collaborate with the various departments on the design and distribution of marketing materials. Plan, execute, and attend client events. Create and present strategic recommendations for the most effective and efficient use of media budgets. Contract local media activity tied to experiential events. Marketing Manager Boca Raton Chamber of Commerce Boca Raton, FL March 2021 June 2022 Execute media campaigns based on client objectives and strategies. Maintained professional communications on behalf of the Chamber via all media platforms. Created effective communication and media releases with membership and community stakeholders via mass email, the chamber website, and social media Designed, and produced, all chamber collateral materials for membership, and all associated activities & events. Maintains current database for all media contacts Developed and executed email and digital media content schedule. Account Director - Marketing Performance Group Boca Raton, FL February 2017 February 2021 Developed and executed media plans for regional clients, prioritizing cost-effective content with maximum impact. Predicting potential competitive threats and outlining proactive solutions. Successfully launched marketing campaigns for multiple grand openings Managed SEO/SEM, Google AdWords, and programmatic display campaigns to increase brand awareness Brainstormed new ideas and developed them into actionable plans Identified and monitored KPIs for new and existing digital media properties. Marketing Director - Lantern Festival/Hanart Culture Ft Lauderdale, FL August 2016 - February 2017 Developed and executed marketing campaigns to increase traffic and awareness of touring festival Coordinated with the creative team to generate dynamic marketing content and communication tools for promotional campaigns Oversaw the re-design of company website, social media and generated dynamic marketing content for each festival. Cultivated and upheld strong professional relationships with vendors, negotiated contracts, and monitored performance. Negotiated media buys and monitored performance. Promotion Director - Renda Broadcasting Bonita Springs, FL August 2013 - May 2016 Oversaw the marketing department for four radio stations Developed and executed brand and sales promotions increasing non-traditional revenue by over 125%. Worked closely with Programming and Creative Departments to ensure station positioning/branding is reflected in all contesting campaigns Managed the execution for all local contests and contracts Designed digital elements, company marketing material & broadcast spots. Hired and managed a staff of promotional coordinators Promotion & Event Manager - Cox Media Group Hollywood, FL May 2002 - May 2013 Managed the day-to-day operations of promotion departments including the development & execution of all promotions & special events. Marketed the launch of a new radio station increasing its market share to become a top station in the market within 24 months, Assisted the sales departments in positioning high-profile promotions and events to drive revenue Worked with city, local, and community groups for community outreach Supervised department staff of twelve coordinators. Promotions Coordinator Beasley Media Group Davie, FL May 1999 - May 2002 Coordinated with the sales department to ensure effective promotions to the public at local retailers. Assisted in the on-site coordination of personality appearances and company events. Clerical duties included contest winner fulfillment, mailings, database management, and entry. EDUCATIONAssociates of ArtsThe Art Institute of Fort Lauderdale Inc, Fort Lauderdale, FL June 1999Bachelor of MarketingUniversity of Toledo, Toledo, OHJune 1997CertificationDigital Marketing Google March 2020 |
