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MATT POPCHOCK LINKEDIN LINK AVAILABLE PHONE NUMBER AVAILABLE EMAIL AVAILABLECOMMUNICATIONS SPECIALIST  PITTSBURGH, PAAREAS OF EXCELLENCECreative Writing  Client Services  Broadcast Journalism  Digital Marketing Public Relations  Web Publishing  Copy EditingTECHNICAL SKILLSGraphic Design: Adobe Photoshop, Acrobat, InDesign Media Production: YouTube Studio, OBS Studio Software, Audacity Social Media: YouTube, Twitter, Facebook, LinkedIn, Instagram, Threads Marketing Analytics: YouTube Analytics, Meta Business Suite, Sprout Social RELEVANT EXPERIENCEManaging Partner, Tenband.TV  Tenband Media, LLC  Venetia, PA 2021-present Produced and broadcast live hockey for USA Hockey, American Collegiate Hockey Association and Pennsylvania Interscholastic Hockey League on streaming television channels Grew cumulative viewership by 200% in 2023-2024 in collaboration with media partners Planned broadcast schedules and wrote advertising copy for stakeholders Digital Communications Assistant  University of Pittsburgh School of Pharmacy  Pittsburgh, PA 2023 Implemented social media marketing strategies that boosted Instagram engagement by 1,000% in Spring Semester Wrote student success stories for newsletter aligned with messaging and branding standards Organized 20+ years of archived content for new school website, enhancing UX and content accuracy Client Service Specialist, Recording Department  Visionet Systems Inc.  Pittsburgh, PA 2020-2022 Managed processing of title documents for over 300,000 borrowers nationwide during COVID-19 pandemic Provided exceptional high-end client support, ensuring smooth refinancing processes and maintaining satisfaction by following state and local recording policiesDigital Marketing Specialist  Carnegie Mellon University, Tepper School of Business  Pittsburgh, PA 2019-2020 Used Sprout Social and YouTube analytics to report on KPIs and analyze effectiveness of marketing campaigns Improved website SEO and implemented initiatives to enhance brand visibility Managed MBA Student Ambassador project to boost engagement and outreach Marketing & Comms. Assistant  Robert Morris University, Dept. of Athletics  Moon Township, PA 2017-2019 Oversaw promotion and gameday staffing of decorated, nationally ranked NCAA Division I volleyball, womens hockey and mens lacrosse programs Published innovative content to web and social media to drive student-athlete morale, engagement and recruiting Led successful social media campaign for first Dapper Dan Sportsperson of the Year honoree in school history Vendor Relations Representative, Valuation Department  ServiceLink  Moon Township, PA 2015-2017 Spearheaded vendor recruitment efforts and facilitated updates to vendor audit materials Worked collaboratively to reduce unfulfilled order volume by 90% within one fiscal year EDUCATIONUniversity of Cincinnati 05  Cincinnati, OHBachelor of Fine Arts, Electronic MediaPROFESSIONAL REFERENCESTodd Kaczorowski, Owner, Tenband Media, LLC  412-736-2373 Matthew Mraz, Webmaster, Pitt Pharmacy  412-648-0665 Alyssa Graham, Recording Manager, Visionet Systems Inc.  724-651-3060