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Click here or scroll down to respond to this candidateCandidate's Name
Jacksonville, FL (Open to relocation) PHONE NUMBER AVAILABLE EMAIL AVAILABLEhttps://LINKEDIN LINK AVAILABLE://www.linkedin.com/in/Candidate's Name /SummaryGlobal marketing professional with expertise in managing upstream, downstream, strategic, tactical, traditional, and digital marketing in the medical device/In vitro diagnostics (IVD), biotech, life sciences, and pharma industries. Orchestrator of go-to-market strategies driving complete product life cycle from ideation to commercialization. Gathering competitive intelligence & strategizing. Managing and optimizing excellent relationship with all stakeholders. Authored 13 publications in Medical Laboratory Observer. Assisted regulatory in creating documents for regulatory submissions for US FDA, CE marketing etc., involved in auditing for regulatory compliance. Drafted the de novo application for the AvertD test that recently received FDA approval..Skills & ProficienciesProduct Management: Lifecycle management, product positioning, pricing, forecasting, WE & global product launch, Voice of Customer (VoC), Key Opinion Leader (KOL) management, competitive intelligenceMarketing: automation, social media, ecommerce, market research (primary and secondary), statistical analysis, integrated marketing strategies, multi-channel strategyManagement/Leadership: strategic direction, thought leadership, competitive analysis, budgeting, managing excellent relationship with all stakeholdersMedical: Infectious diseases, cardiology, transplantation, oncology, womens health, mens health, genetic diseases, pharmacogenomics, blood banking, drug discovery, molecular diagnostics, microbiology, immunoassay, clinical chemistry, genomics, proteomicsCustomer Base: B2B, B2C, academicians, HCPs, hospital C-suite executives, clinical and reference labs, physician office laboratories, urgent care centers, pharmacies, group practices, public health and research labs, blood banks, biotech, pharmaProfessional ExperienceSEKISUI DIAGNOSTICS Burlington, MA, USA (Remote)Director of Commercial Marketing, Americas 2020 2022Global company ($200M+ USD) manufacturing point-of-care diagnostics products and clinical chemistry reagents.Established the commercial marketing department, with a focus on performance marketing, and hired 2 commercial managers to execute marketing programs on a $600K budget to optimize financial performance.Gathered intelligence on competitors, market, and customers to roll out business strategies and tactical plans.Compiled extensive market research and competitive intelligence to gain clear understanding of influential market dynamics on the product portfolio, initiating a shift in marketing campaigns to focus on buyer personas.Conceptualized brand strategy, positioning, messaging, and promotional tactics, including traditional marketing, digital marketing and telemarketing, increasing revenue by 200% over the previous year.Initiated automated nurturing campaign to increase marketing efficiency, boosting website traffic by 200% and marketing qualified leads (MQLs) by 100%.Overhauled email campaign strategy to include more engaging subject line and content, sparking an unprecedented 75% open rate and 35% click through rate.Designed marketing assets (infographics, whitepapers, videos etc.) and collateral for the first time in company history and created sales trainings and presentations for the sales team, enhancing upselling metrics and overall performance.Leveraged medical journals and national trade shows to begin promoting products directly to end-users (HCPs), urgent care centers & pharmacies cultivating relationships with medical associations, Urgent Care Association, & Convenient Care Association (Pharmacies) to gain exposure as a thought leader.Initiated customer advocacy programsLed multi-functional team to implement processes for continuous improvement by introducing Workfront (Adobe) platform in the Marketing department for more efficient inter-departmental collaboration of projects.Provided subject matter expertise and guidance to cross-functional and supporting teams to ensure quality development, mentoring a former sales rep with no prior marketing experience into a high-performing marketer.WORLD PRECISION INSTRUMENTS, LLC Sarasota, FLHead of Global Marketing 2019 2020Global physiology company ($20M USD) manufacturing life science research products, lab supplies, and surgical instruments.Managed new product development, existing products and developed long-term product strategy to achieve business goals, & led marketing of 4K+ products globally via offices in the US, UK, China, and Brazil with a team of product managers, technical support managers, and the marketing department.Streamlined and accelerated new product development (NPD) process provided inputs for prototypes and designs and testing procedures for new products and technologies, partnering with engineering and design and driving 2 new product concepts to launch.Introduced system to capture competitive and market intelligence to enable inflow of new product ideas.Modernized the marketing collateral, ads, and trade show booths and introduced several marketing campaigns to achieve unprecedented revenue growth of 33% in 2019.Devised promotions for customers that increased customer acquisition.Initiated digital marketing strategy with SEO, increasing leads by 150% and e-commerce revenue by 25% in 1 year.Launched a new service department to formulate service contracts with clients for research lab instruments, establishing a consistent customer base and unlocking a new revenue source.AUTOGENOMICS INC. Greater San Diego, CAHead of Product Management and Marketing 2012 2018Manufactured molecular diagnostics products for infectious diseases, genetic disorders, oncology, womens health, and more.Earned promotion in 2014 from Product Manager of Womens Health to lead the Product Management and Marketing department and manage the entire portfolio, reporting to the VP of Marketing.Compiled extensive market research and competitive intelligence to gain clear understanding of influential market dynamics on the product portfolio for various disease areas.Conceptualized and launched INFINITI high throughput system (HTS) in the US market, boosting revenue by 120%.Launched and commercialized 5 products (LDTs) relating to ophthalmology, womens health, infectious diseases, oncology (EGFR for lung cancer), pharmacogenomics, and genetic disorders that increased reagent sale by 100%.Executed market research (voice of customer), identifying unmet market needs and translating those needs into business opportunities to realize a 150% growth in 3 years.Developed strategy for end-to-end, global multi-channel marketing campaigns for product and service offeringsRedesigned website using SEO principles to increase leads by 100% in 6 months and leveraged webinars to grow exposure with global distributors and capture 50% more leads.Assisted 15+ laboratories in starting molecular testing services, acquiring more customers through instrument sales.Headed product management & marketing of Personalizedx Labs, the laboratory division of AutoGenomics, and launched the testing services of all AutoGenomics products. Designed sales team trainings to ensure consistency.Applied to AMA & received approval for PLA CPT codes for proprietary genetic tests, which was a new system.Partnered with 3rd party to develop SaaS with AI-ML to predict opioid addiction based on algorithms and recommend appropriate medications.Decided on regulatory strategy for all products.Assisted regulatory in creating documents for regulatory submissions for US FDA, CE marketing etc., involved in auditing for regulatory compliance.Drafted the de novo application for the AvertD test that recently received FDA approval.TULIP GROUP OF COMPANIES Goa, IndiaBusiness Development Manager 2011 2012Directed a team of 30 supervisors, scientists, engineers, technicians, sales, and supporting staff to conceptualize & successfully commercialize point-of-care molecular diagnostics systems (TruelabTM system & TruePrepTM).iLIFE DISCOVERIES INC. Gurgaon, IndiaHead, Sales and Marketing 2011Recruited by executive leadership to rescue a distressed company and rebuilt relationships with national and international clients, increasing revenue by 300% in 3 months.OROCHEM TECHNOLOGIES, INC Lombard, ILMarketing and Business Development of Chromatography products 2010Acquired new clients in institutions such as National Institutes of Health (NIH), US Army, universities & other government & private institutions, doubling OEM business & increasing revenue by $4M in 4 months.BIO-SYNTHESIS, INC. Lewisville, TXDirector, Marketing and Business Development 2009 2010Deployed digital marketing tactics with enhanced SEO by creating landing pages and other modifications on the website and email marketing campaigns, boosting traffic by 200%, leads by 100%, and sales by 50%.Devised promotions for customers that increased customer acquisition.Forged strategic partnerships to acquire new products and generate incremental revenue of $20M.Early Career ExperienceLABINDIA APPLIED BIOSYSTEMS (A Thermo Fisher Scientific Company) Marketing Manager Mumbai, IndiaROCHE DIAGNOSTICS Regional Manager Mumbai, IndiaBIOMERIEUX Product and Business Development Manager Mumbai, IndiaOther: Founded water testing and marketing departments from scratch that earned 6-digit revenue growth in 2 yearsEducation & MEMBERSHIPEnrolled in Regulatory Affairs Certificate Program Online Regulatory Affairs Professionals SocietyMaster of Business Administration in Project Management University of Dallas Dallas, TXHonors/Awards: Distinguished Participant, Business Strategy Game 3.8 GPA Voted Whos Who of American UniversitiesMaster of Business Administration in Marketing Management JADAVPUR University IndiaMaster of Science in Life Sciences University of Mumbai IndiaBachelor of Science in Microbiology University of Mumbai IndiaCertificate in Digital Marketing, Customer Engagement, Social Media, and Planning & Analytics Columbia Business SchoolMEMBER OF SDRAN & Regulatory Affairs Professional Society (RAPS)PUBLICATIONNext-generation sequencing in laboratory medicine. MLO May 2024Liquid biopsy the rapidly evolving technique in oncology. MLO March 2024HIV Epidemic from origin towards the end. MLO Feb. 2024Testing for inflammation. MLO July 2023Molecular Diagnostics of Womens Health issues. MLO June 2023Preventing cross contamination in an infectious disease testing laboratory. MLO May 2023Diagnosing upper and lower respiratory tract infections. MLO Feb. 2023Drug of abuse testing and therapeutic drug monitoring, MLO Dec. 2022Identifying and testing of RTIs, MLO Oct. 2018Role of pharmacogenomics in precision medicine, MLO Sept. 2017Applications of nucleic acid testing in diagnosis and therapy. MLO Jun 2016.How has the analyzer evolved to meet the needs of the modern molecular diagnostic laboratory? MLO Feb.2015Relevance of persistent infection with high-risk HPV genotypes in cervical cancer progression. MLO Oct. 2013 |
