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Click here or scroll down to respond to this candidateAMIR NOORANICONTACTAddress: DULUTH, GA Street Address
Phone: PHONE NUMBER AVAILABLEEmail: EMAIL AVAILABLELINKEDIN: LINKEDIN LINK AVAILABLEani-5a4a3a5PORTFOLIO:https://drive.google.com/file/d/1PoHbehxgF7G2D2YkFUER0VnGEMZhZYIi/view?usp=drive_linkSKILLS Social Media Posts Brand Positioning Brand Alignment Strategy Brand Development Creative Thinking Brand Visibility Creative Strategies Sales Presentation Visual Metrics UX writer Copywriter & Advertorials Technical Writing Website Copy Customer Preferences Case Studies Message Campaigns Brand Extension Messaging Strategy Content Management Audience engagement Editorials Digital Media Customer Presentations Consumer Buying Habits Marketing collateral Strategic Planning Microsoft Office Search Engine Optimization Expertise Survey Consumers Project Management Market Trend Analysis Developing Targeted Leads Blog Posts Business AdministrationPROFESSIONAL SUMMARYWord alchemist with a penchant for turning plain sentences into gold. Crafting compelling stories for brands is my forte, while making the mundane mesmerizing is just another day at the office. A B2B and B2C communications and content expert with extensive experience in brand development, multi-channel marketing and SEO optimization. A professional with sharp communication, user experience (UX), design sense, and editorial acumen across ATL, BTL, and TTL channels.WORK HISTORYUX Writer/Strategy/Marketing Specialist, 02/2023 to Current. U2Go app- New York, NY Empathetic Design Insight: A deep understanding of user behavior and preferences, enabling content crafting that resonates with the target audience. Microcopy Maestro: Expertise in creating compelling CTAs, tooltips, error messages, and other interface texts that assist users without overwhelming them. Collaborative Spirit: A history of effective collaboration with designers, developers, and product managers to ensure content and design align seamlessly. Iterative Approach: Proficient in A/B testing, gathering feedback, and refining content based on user interactions and analytics. Localization & Scalability: Experience creating easily translatable and culturally sensitive content, ensuring a consistent user experience globally. Documentation Dynamo: Skilled in creating style guides and voice-tone guidelines to maintain brand consistency across all digital touchpoints. Marketing Content & Brand Strategist, 01/2020 to 02/2023 WordNerd, LLC - SUWANEE, GA Strategic Storytelling: Expertise in weaving brand stories that tell and sell, ensuring every tale is tied to tangible returns. Technical demonstration of HR system steps to accomplish tasks; communicate HR reasons for process placement. Edited/Updated comm platforms/programs. Scalable user experience content for animations Campaign Conductor: Proven record of designing and orchestrating multi- channel marketing campaigns that amplify the brand voice and drive engagement. Content Choreographer: Mastery overseeing content creation, ensuring each piece aligns with the brand's ethos and business goals. Data-Driven Dynamo: Adept at harnessing insights from analytics to refine strategies, ensuring every move is backed by numbers. Perform keyword research to optimize content for SEO. Team Trailblazer: Proven leadership in guiding cross-functional teams towards a unified brand vision, fostering creativity while meeting KPIs. Innovation Instigator: An ever-curious mindset, constantly seeking fresh avenues and techniques to position the brand ahead of the curve. Wrote consumer health articles, ensuring content accuracy, relevance & compliance with latest medical research & guidelines. Led content strategy sessions, aligning production goals & business objectives. Established partnerships with health institutions & practioners to enhance content credibility Edited & proofread content to ensure clarity, coherence & consistency. Clientele: Hegemon Group International, Siemens, Pfizer, Sub Zero, Peri Peri Grill, Nando's, J & J, Burger King, Scheduling Institute, Flywheel Publishing, SEMrush, IQOR, Headfone etc.Notable Triumphs: Brand Beacon: Spearheaded a rebranding initiative that led to a 40% uplift in brand recall and a 30% increase in organic engagements. Content Captain: Rolled out a content strategy that resulted in a 50% boost in website traffic and a 20% uptick in lead generation. Campaign Crusader: Led a multi-channel campaign that garnered severe impressions and converted 15% of its audience into loyal customers. Creative Copywriter, 05/2011 -- PresentAdvertising Freelancer - Duluth, GA(Headfone, Compose-ly, Grammarly, Flywheel, Fiverr, Remotasks, Upwork, Guru, Mediabistro & Toptal) Word Weaver: From riveting blogs to white papers and ghostwritten gems to magnetic marketing emails if it's content, I've crafted it! Editorial Eye: Polished countless articles to perfection, ensuring every comma's in check and every thought shines. PR Pro: Orchestrated press releases and newsletters that didn't just inform but impressed and influenced. SEO Sage: Sculpted content tailored to algorithms, boosting blogs and web pages into the organic limelight. Ad Aficionado: Collaborated with the creative crme de la crme think Saatchi to Ogilvy and Leo Burnett to LYFE. Triumph Teller: Drove site engagement skyward by 18% and sprinkled some SEO magic to ramp up traffic by 16%. Curriculum Developer/Content Lead, 08/2016 Present Freelance Georgia Department Of Education - Atlanta, GA Pedagogical Pioneer: Expertise in conceptualizing and executing curricula that blend traditional teaching methodologies with 21st-century skills. Content Craftsman: Mastery in developing engaging lesson plans, multimedia resources, and supplementary materials tailored for diverse learning styles. Collaborative Captain: Proven leadership in rallying educators, ensuring curriculum cohesion and cross-disciplinary integration. Tech-Savvy Teacher: Proficiency in leveraging ed-tech tools to enhance the learning experience, from interactive platforms to adaptive assessment systems. Feedback Focal: Implementing continuous feedback loops with students and educators, refining materials for optimal learning outcomes. Diversity Advocate: Experience crafting inclusive curricula that respect and reflect varied cultural, social, and individual perspectives. Hallmark Highlights: Innovation Instigator: Pioneered a blended learning module, resulting in a 35% improvement in student engagement and performance. Mentorship Maven: Guided a team of 10 content creators, fostering a culture of continuous growth and shared expertise. Community Connector: Initiated partnerships with local organizations, integrating real-world applications into the curriculum. Demographicsfor Pizza Hut1999 ActiveDigital Marketing Content S p e c i a l i s t, 11/2015- 12/2019 Outloud Digital Marketing Agency - DULUTH, GA Analytics Ace: Navigated the sea of site stats, steering e-commerce with a robust 17% conversion rate lift-off. Traffic Trailblazer: Supercharged both branded & non-branded traffic by a whopping 75% via savvy site tweaks. SEO Sensei: Orchestrated campaigns and strategies, amplifying our voice and virtual visibility. Brand glow-up in progress! Digital Dynamo: Choreographed referral, affiliate, and social symphonies, magnetizing fresh faces to our platform. Content Commander: Launched e-content blueprints, audited the digital library, and mapped out routes to content excellence. Strategy Sculptor: Tailored tactics that didn't just optimize but optimized with impact Hello, 15% revenue rise! Editorial Engineer: Managed content calendars with clockwork precision, ensuring brilliance was always on the dot. Triumph Teller: Sparked 12% more client clicks, revved up their traffic by 19% with SEO, and drove a 17% sales surge.Creative Group Head, 02/1997 to 02/2001McCann Worldwide - Karachi, Pakistan Idea Architect: Crafted concepts that stand tall in a crowded marketplace, ensuring uniqueness with undeniable appeal. Team Catalyst: Proven expertise in galvanizing creative teams, ensuring cohesion, motivation, and peak performance in fast-paced settings. Project Pilot: Steered multi-faceted campaigns from ideation to execution, with an eagle eye on deadlines and deliverables. Client Connector: Built and fortified relationships, expertly transforming client needs into creative gold. Feedback Filter: Harnessed feedback for continuous refinement, turning constructive critiques into the cornerstones of success. Trend Tracker: Kept the pulse on industry shifts, ensuring our creative strategies are always a step ahead and spot-on.Signature Successes: Campaign Commander: Led the design of a multi-platform campaign, Pizza Hut, that not only trended but translated into a 30% sales spike. Collaborative Captain: Mentored a cohort of creatives, 80% of whom rose to senior roles under my guidance. Brand Builder: Revitalized a dormant brand, Waves Appliances, blending nostalgia with the novel, leading to a renewed market presence. EDUCATIONE-MBA: Marketing & Advertising 1999Institute of Business Administration (IBA) - Karachi, Pakistan BSc: Molecular Biochemistry, 1995Georgia Institute of Technology - Atlanta, GA |
