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CINDY LYFrisco, TX PHONE NUMBER AVAILABLE EMAIL AVAILABLEhttps://LINKEDIN LINK AVAILABLE https://cindyly.squarespace.com/ INTRO:My name is Cindy Ly, a professional with experience in merchandising and digital marketing. I majored in Merchandising and Public Relations, and I have ample experience in go to market processes, especially inbound, account-based and PLG. I have helped oversee the execution of various marketing projects, and have personally built over 100+ projects to assist in these marketing campaigns using tools such as Adobe Creative Suite and Canva. I bring years of experience with multiple CRMS and RMS and am currently enhancing my skills in Google SEO strategies and Social Media Marketing tools. SKILLS, EXPERIENCE AND KNOWLEDGE: Adobe Creative Suite: Illustrator, Indesign, Photoshop Canva Google Sketchup WordPress/WPEngine SEO improvement strategies: On page SEO, technical SEO, Keyword Research, and UX improvement Hootsuite for Social Media Marketing Management Salesforce, Engagebay and Hubspot for Customer Relations Management EDUCATIONBachelor of Human Sciences, Major in Merchandising: Minor in Public Relations June 2023 Iowa State UniversityRESEARCH EXPERIENCE / WORK EXPERIENCE (LISTED IN ORDER OF RECENCY) JCPenney, Plano, TX March 2024 - August 2024Merchandising & Marketing Analyst Implemented go-to market strategies for new launch products and helped develop/oversee marketing campaigns for new merchandise. Utilized research techniques to understand consumer preferences and behaviors, providing valuable insights for product selection and presentation, and used these research techniques to improve sales strategies. Used proprietary RMS to increase clicks by up to 30%, generate item appeal, and garner apparel interest, and set up and manage inventory. Supported a dynamic research team in analyzing consumer trends and preferences, contributing to data-driven decision-making processes for product selection and presentation.o Collaborated with cross-functional teams including marketing, sales, and product development to translate research findings into actionable merchandising plans.o Utilized software tools such as Excel, SPSS, and Tableau to organize and visualize data, facilitating clear communication of research outcomes to stakeholders. Assisted in organizing and analyzing data sets to identify patterns and trends, providing valuable inputs for merchandising strategies. Linda Tong Planners, West Des Moines, IA September 2022 - January 2024 Marketing Manager Oversaw product development and managed a marketing campaign via demand generation, inbound marketing,and market segmentation strategies that took over 30+ products to market. Managed digital advertising campaigns, oversaw launch and production schedules, and oversaw creative asset management. Suggested product improvements based on market analysis, such as diversification and additional features to improve sales via PLG by up to 40%. Elevated brand visibility by 50% and increased user engagement by 70% within six months through the strategic development and execution of social media campaigns, leveraging audience insights, A/B testing, and influencer partnerships to drive measurable business growth and customer acquisition.ADDITIONAL EXPERIENCELinda Tong Planners, West Des Moines, IA January 2021 - May 2021 Merchandising Assistant, Internship Supported merchandising team in visual merchandising activities, enhancing store layout and product presentation to drive sales. Assisted in the execution of seasonal promotions and events, contributing to a 20% increase in foot traffic and sales. Conducted competitor analysis to benchmark pricing and product assortment strategies, informing pricing adjustments and product positioning.LEADERSHIP & SERVICE/LEADERSHIP & ACTIVITIESVietnamese Student Association, Ames, IA August 2021 - May 2022 Social Media Chair Developed and executed content calendar, ensuring consistent brand messaging and alignment with organizational goals. Collaborated cross-functionally with marketing, communications, and event planning teams to integrate social media efforts, such as Youtube, Instagram, and Tiktok into broader organizational initiatives. SKILLS & CERTIFICATIONSCanva, Adobe Suites, InDesign, Lightroom, Photoshop, Google Sketchup, SEO, Certificate in Hootsuite INTERESTSContent Creation, Editing, Pickleball, Music Festivals, Road Trips, Electronic Music, FPS games