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Title Creative Director In-House
Target Location US-VA-Roanoke
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Candidate's Name
Roanoke, Virginia PHONE NUMBER AVAILABLE EMAIL AVAILABLE Candidate's Name .myportfolio.comCAREER SUMMARYA dedicated and flexible problem solver with experience in print, digital, environment, and identity design who is in search of a permanent opportunity with a community-oriented organization. Skilled in managing projects and people in an organized fashion. Shifts easily between management and design tasks as needed. Excited for new challenges.PROFESSIONAL SKILLSIdentity Design, Event Design, Team Leadership, Illustration, Process Design, UX/UI Design, Social Media, Typographic Expertise, Package Design, New Product Development, Visual Organization, Color TheoryPROFICIENCYAdobe Acrobat, Adobe Photoshop, Adobe Dimension, Adobe XD, Adobe Lightroom, Adobe Illustrator, Adobe Premiere Pro, Adobe Character Animate, Adobe Bridge, Adobe InDesign, Adobe After Effects, Microsoft OfficeEXPERIENCEAngels of Assisi: Roanoke, Virginia Director of Community Engagement August 2023 to Present Worked with adoptions and clinic teams to create visual communications via social media posts and campaigns on Facebook, Instagram, Nextdoor, LinkedIn, YouTube, and TikTok, as well as via print marketing, google ads, and websites. Worked with the Director of Development to plan and promote events. Oversaw monthly and quarterly data collection and transparency marketing. Collaborated with external organizations on joint initiatives such as Faces of Angels, Adopt Local Tours, and Paws & Stripes. Strengthened the overall visual brand language and consistency.Candidate's Name  Creative: Roanoke, Virginia Freelance Creative Director, & Designer December 2018 to Present Worked with Tandem Theory on print and digital materials for brands such as Ruby Tuesday and Smokey Mos. Worked on print and digital materials onsite at Apple on projects including the Fall 2019 iPhone, iPad, Apple TV, and Apple Arcade releases. Worked onsite at The Martin Agency for projects including Nabiscos sponsorship of the Tokyo Olympics, ad campaigns for DoorDash, client acquisition pitch successes such as Old Navy and Truly, and concept pitches for clients such as UPS, Discover, Straight Talk, and Total Wireless. Designed supporting collateral for the National Geographic GeoChallenge, GeoBee, and the BioBlitz program. Designed stationary, sponsorship materials, internal documents, award programs, and infographics for The Internet Society to aid in the mission of making the internet accessible and globally safe.Mindtree: Remote Creative Director November 2021 to December 2022 Harley Davidson Email Campaigns: Led a creative team of eight copywriters and designers overseas for the conceptualization and execution of Harley Davidson e- comm, holiday, product launch, newsletter, museum, financial, and insurance emails. Worked with the client and Mindtree team to create an email style guide to ensure consistency alongside creativity through elements such as logo, copy, registered trademark, spacing, color, and image usage. Managed and presented the day-to-day timelines of sometimes over 40 emails a month, each with several versions. Coordinated kickoffs, reviews, and cross-functional meetings to ensure smooth execution. Implemented process changes within the creative team to increase understanding and output. Cartus Website Redesign: Worked with the client and Mindtree team to create the concept and production of the Cartus.com new look.Zenwise Health & Zesty Paws: Orlando, Florida Creative Director August 2020 to February 2021 Built and led a creative team of six for the shared services department of sister supplement companies. Created experts in high volume areas such as packaging, marketplaces, email marketing, and social media. Developed KPIs to measure performance alongside company growth goals. Worked with stakeholders to streamline the creative efforts in marketing and development processes. Led both companies through rebrands, over 25 new product launches on web and Amazon including a cat line and a dog CBD line, DRTV campaigns, website redesigns, and brick-and-mortar sales deals with sellers such as PetSmart and Costco.Best Bully Sticks: Richmond, Virginia Creative Director June 2012 to December 2018 Managed the creative initiatives of Best Bully Sticks, the three core brands, and all peripheral branding ventures. Built and led an in-house creative team of five creative professionals with specialties including photography/videography, UX/UI, packaging, email marketing, and copywriting. Developed the team to fine tune their existing skills, develop new skills, improve the processes of other departments through teamwork, and manage outside vendors for independent projects. Upgraded the trade show presence in booth appearance, attire, and engagement experiences. Redesigned the aesthetics and experience of all brand websites for desktop and mobile. Created a marketing asset library which included product and lifestyle photography, videography, illustration, and iconography. Led a rebrand of all three brands while managing the efforts of the in-house creative team, and several marketing agencies specializing in social media, brand research, public relations, web development, and packaging.SpeedPro Imaging: Richmond, Virginia Production Manager February 2012 to June 2012 Provided high level design solutions to client concepts with a fast turnaround. Coordinated and completed projects ranging from banners to vehicle wraps. Organized and produced media and capabilities booklet. Maintained large format printing equipment and procured materials while creating vendor relationships.Rohadfox Construction: Washington, DC Marketing Manager January 2011 to February 2012 Relocated from Atlanta office to single-handedly open a new DC office including all manual labor and paperwork. Coordinated and designed all proposals from the gathering of content to delivery. Produced company catalog and corporate identity materials.Jordan, Jones, & Goulding: Norcross, Georgia Graphic Designer June 2007 to January 2011 Played a key role in the rebranding of the company and the execution of corporate identity materials. Designed magazine advertisements and company newsletters. Created event identities from logos, invitations, and booth signage. Managed engineering project initiative graphics from proposal covers and layouts to presentation experiences and technical maps.EDUCATIONBFA in Graphic Design with Drawing MinorSavannah College of Art & Design: Savannah, Georgia Graduation: June 2007

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