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Dallas, TX EMAIL AVAILABLE PHONE NUMBER AVAILABLE Candidate's Name OBJECTIVEDynamic and results-driven SEO Analyst with keyword research, content optimization, technical SEO, and analytics expertise. Proven ability to increase organic search traffic, collaborate with cross-functional teams, and implement effective SEO strategies. Strong analytical and project management skills. Passion about driving digital audience growth and engagement. EDUCATIONThe University of Texas at Dallas, Dallas, TX May 2024 Master of Science, Marketing GPA 3.78/4Relevant Coursework: Marketing Web Analytics, Digital Marketing, Marketing Research and Analysis, Adobe Analytics, eCommerce Management, Consumer Behavior and Insights, CRM with Salesforce Maharashtra Institute of Technology, World Peace University, Pune, India May 2020 Bachelor of Business Administration, Management and Finance GPA 3.98/4 Certifications: Digital Marketing, Google Ads Search, Google Analytics Individual Qualification, Salesforce Admin Certification: Salesforce Super-badges: Business Administration Specialist and Reports & Dashboards Specialist Technical Skills: Microsoft Office Suite, Outlook, Google Analytics, WordPress, Canva, HubSpot, Photoshop, CRM, Google Search Console, Salesforce, Tableau, PowerBI, Sprout Social, Monday Workforce, Clearscope, Adobe Creative Suite Soft Skills: Communication, Critical Thinking, Eager to learn, Team-player, Attention to detail, Problem solver. Core Competence: Strategic Marketing, Data Analysis, Market Research, Customer Segmentation, Content Strategy Data Integration, Competitive Analysis, Digital Marketing, Project Management, Adobe Creative Suite, WordPress PROFESSIONAL WORK EXPERIENCEUWorld, LLC Dallas, TXA) Product Marketing Intern June 2023 May 2024 Increased organic search by 15% within months by optimizing content and implementing SEO best practices, including keyword usage, page titles, meta descriptions, and internal linking. Conducted extensive keyword research using tools like Google Trends, SEMRush, and Google Search Console to identify trending topics and optimize content for search visibility, ensuring proper indexing and crawlability. Utilized analytics tools such as Adobe Analytics and Google Analytics to measure and report on SEO performance. Developed actionable insights to drive continuous improvement in SEO strategies. Worked closely with editorial, programming, and product teams to align SEO efforts with editorial calendars, business priorities, and product launches. Assisted in developing and optimizing paid search and social campaigns, driving measurable results and exceeding key performance indicators, improving customer interaction by 10% across the vertical. B) Marketing Intern Conducted SEO audits to identify and fix issues affecting site performance, crawl errors, broken links, and duplicate content. Utilized SEO and analytical software such as Google Search Console, HubSpot, MOZ, and SEMRush to analyze data and track performance metrics, providing actionable recommendations for optimization. Implemented SEO and paid media strategies to optimize website traffic and visibility, achieving a 25% increase in organic search traffic and a 40% reduction in cost per acquisition through platforms like Google Ads and LinkedIn Ads. Assisted in managing social media channels using Sprout Social, Sprinkler, and Social Studio, including content scheduling, community engagement, and monitoring campaign performance to enhance brand visibility and drive user engagement. Leveraged advanced proficiency in Microsoft Office Suite to create comprehensive reports and presentations detailing campaign performance and recommendations for optimization.Sustain and Save Pvt. Ltd Pune, IndiaSocial Media and Content Strategist July 2020 January 2021 Contributed to content and high-volume keywords, driving a 20% boost in key performance indicators. Conducted in-depth market research and data analytics to develop targeted marketing strategies, improving campaign performance and customer engagement metrics by 10%.ACADEMIC PROJECTSCRM with Salesforce: The University of Texas at Dallas January 2024 May 2024 Mastered Salesforce Marketing Cloud, campaign creation, lead and case management, opportunity tracking, and securities. Leveraged Salesforce tools such as Process Builder, Flow Builder, Reports, and Dashboards to automate business processes, analyze data, and generate actionable insights for informed decision-making. LEADERSHIP AND ORGANIZATION EXPERIENCEUT Dallas, MS in Marketing Executive Student Leadership Council Members August 2023- May 2024 |