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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLEhttps://LINKEDIN LINK AVAILABLE Des Moines, IASenior Researcher ProfileSpecialize in transforming visionary concepts into tangible results, evidenced by a distinguished career driving strategic marketing and digital transformations across various high-profile sectors.Excel at developing and implementing innovative strategies that substantially increase market share and profitability. Proficient in leveraging advanced analytics to guide decision-making processes, optimizing marketing outcomes and enhancing brand presence. Hold proven track record of pioneering digital platforms and initiatives that reshape business operations, fostering significant organizational growth and customer engagement. Known for commitment to excellence and dynamic ability to anticipate market trends, continuously delivering strategies that position company at forefront of industry innovation.Areas of ExpertiseProduct InnovationDigital TransformationMarket Share GrowthData AnalyticsLead GenerationCross-functional CollaborationBudget ManagementStrategic MarketingQuantitative ResearchBrand DevelopmentTalent DevelopmentProject ManagementCareer ExperienceDHI Group Inc., West Des Moines, IA 2019 2024Sr. Manager, Advanced Research TeamSpearheaded Advanced Research team to transform groundbreaking ideas into executable strategies, achieving substantial product innovations and profitable business outcomes. Formulated and executed innovative market entry strategies, significantly boosting market perception, market share, platform engagement, and contract value.Initiated and led 92% of companys strategic corporate-level initiatives, enhancing DHI's competitive stance through adoption of advanced features and transformative processes.Crafted and presented 49 comprehensive business proposals to executive team, legal department, and board, securing necessary approvals and guiding strategic decision-making.Conducted over 25,559 hours of mixed-methods research, yielding actionable insights and identifying key opportunities, valued at approximately $5.1M.Recruited and nurtured high-performance team, enhancing cross-departmental collaboration and trust, which played crucial role in breaking down silos and improving organizational cohesion.Developed multiple qualitative and quantitative research initiatives supporting the federal government in their national security clearance recruiting and training programs, including the DoD, DHS, DoS, CIA, FBI and national laboratories.Nationwide Insurance, Des Moines, IA 2009 2019Sr. Consultant, Digital Planning (2016 2019)Orchestrated development and implementation of enterprise-wide digital initiatives for both consumer (B2C) and agent distribution (B2B) channels, enhancing business development and operational efficiency. Designed and led digital transformation projects that addressed critical growth and cost management challenges, significantly advancing Nationwide's market position.Leveraged deep technical expertise and business insight to devise and recommend solutions that enhanced operational capabilities, customer loyalty, and user experience.Collaborated with cross-functional teams to strategically allocate digital transformation budgets, ensuring optimal alignment with Nationwides immediate and long-term objectives.Sr. Consultant, Digital Marketing (2011 2016)Directed development, budgeting, and outcomes of digital marketing programs for both commercial (B2C) and agent (B2B) segments, utilizing proprietary and industry data to enhance market share and profitability in strategic locations and top-tier agencies.Pioneered online lead generation initiative that significantly reduced acquisition costs, leveraging search engine optimization, targeted landing pages, and advanced data capture forms to funnel qualified leads directly to Independent Agents.Engineered 24% increase in brand recognition, product consideration, and quote volume through strategic digital marketing campaigns tailored for independent agents.Developed scalable digital marketing platform enabling agents to enhance digital capabilities, adopted widely by leading agencies and generating $34.4M in year-over-year growth from $3.8M investment.Brand Marketing Manager (2009 2011)Formulated strategic direction and market plans for Allied Insurance, overseeing budget planning and operational management while spearheading diverse marketing campaigns across personal, commercial, and agriculture sectors.Orchestrated comprehensive multi-channel communication strategies for new product launches, resulting in tailored executions across 33 states encompassing web, print, outdoor, email, digital, and social media channels.Achieved exceptional results with data-driven lead management campaign, achieving 4.8% response rate and acquiring 10K new customers over 18 months, consistently earning recognition for creativity and impactful performance.Additional ExperienceVisual Communications Manager, Nationwide Insurance, Des Moines, IAAdjunct Professor Marketing, Graphic Design, Animation & Web, Des Moines Area Community College, Des Moines, IACreative Director, The Mittera Group, Des Moines, IAEducationAAS: Graphic Design and Advertising, Southeast Community College, Lincoln, NEBachelor Studies: Fine Art, Minor Studies: Advertising, University of Nebraska, Lincoln, NEPersonal Development: Communication and Psychology, DMACC, Ankeny, IAProfessional Masters Digital Multi-Media, Digital Technologies Institute, Orem, UTTechnical ProficienciesMicrosoft Office Suite Adobe Creative Suite Salesforce Figma Atlassian JIRA Qualtrics User Testing Google Analytics RedShift Tableau Marketing Analytics Digital Delivery Platforms Social Media Tools Presentations Reports Databases Business & HR Systems Marketing Research Applications |
