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Title Senior Editor, Social Media Content Marketing Manager
Target Location US-PA-Philadelphia
Email Available with paid plan
Phone Available with paid plan
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Philadelphia, PA PHONE NUMBER AVAILABLE EMAIL AVAILABLECareer SummaryA strategic communications specialist with over nine years of experience in storytelling, content creation, digital engagement and team managementand proven expertise in writing, editing, social media strategy, video and podcast production, event planning and marketing. Adept at crafting compelling narratives, executing targeted campaigns, collaborating with cross-functional teams and leveraging analytics to optimize performance. Committed to delivering innovative solutions that captivate audiences and achieve business objectives. Professional ExperienceBusiness Travel News: Senior Editor, Content Marketing Manager Philadelphia, PA September 2022  Present Spearheaded in-depth coverage of lodgings and meetings sector, delivering exclusive interviews, breaking news, event reporting, research analysis and thought-provoking feature stories that elevated readership significantly within the first year. Pioneered a series of analytical stories that influenced industry discussions on emerging trendsand inspired panel discussions for industry conferencessolidifying the publication's reputation as a leading news source. Strategically enhanced social media presence, boosting followers by 24% and markedly increasing engagement through targeted campaigns and dynamic storytelling. Collaborated with graphic designers to create visually compelling content and marketing materials, including social media campaigns.Gregory FCA: Staff Writer, Social Media & Content Marketing Ardmore, PA October 2021 - September 2022 Developed and executed dynamic social media strategies for diverse clients, achieving an average growth of 19% in engagement rates across platforms. Crafted compelling narratives and editorial calendars aligned with strategic goals, boosting client profiles and driving increased brand visibility in both B2B and B2C sectors. Worked closely with graphic designers and PR executives to produce visually engaging organic content as well as paid marketing material. HMP Global: Associate Digital EditorMalvern, PA February - October 2021 Transformed digital content delivery while enhancing audience engagement by 22% through feature articles, podcasts and video interviews. Produced and edited audio and visual components, ensuring high-quality content and seamless delivery across applicable HMP Global webpages, social accounts and newsletters. Implemented SEO strategies that increased website traffic by 28% in nine months and expanded audience reach. Directed the production of high-impact newsletters, boosting client satisfaction, audience retention and social media engagement with both organic and paid content. FXExpress Publications Inc: Global Traveler Magazine Yardley, PA December 2015  February 2021 Progressed from Assistant Advertising Coordinator to Associate Editor, spearheading a 35% increase in yearly web traffic for WhereverFamily, a digital subsidiary of Global Traveler Magazine, through targeted social media campaigns, in-person events and organic web traffic. Managed annual Wines on the Wing event, showcasing event planning and management capabilities, as well as contributing an in-depth feature of the eventa highlight for participants and award winners in the print publication, Global Traveler Magazine. Assisted with a variety of annual meetings and events from planning and management to producing editorial content for print and digital publications, and social media. Orchestrated travel plans for editorial coverage to align with the editorial calendar. Elevated brand presence and reader engagement by 31% by managing end-to-end editorial processes, setting new standards for quality and consistency. Established and maintained editorial calendars across multiple publications, managing administrative and editorial teams, including offsite freelance writers. Also managed an internal editorial team, including editors and social media staff, ensuring consistent quality and timely delivery of content across multiple publications. Related work links: Business Travel News Global Traveler Magazine WhereverFamily.com LinkedInEducationTemple University Philadelphia, PA Graduated 2014 Bachelors Degree in Communications Studies with a focus on writing for the media.

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