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| | Click here or scroll down to respond to this candidatePHONE NUMBER AVAILABLEPROFESSIONAL SUMMARY:Graduated cum laude in marketing, with over three years of experience with exceptional work ethic. Experience in promoting events using social media platforms. Skilled in data management and reporting. Proven ability to work independently and collaboratively in a fast paced and high-pressured environment. Ability to understand and apply marketing strategies.AREAS OF EXPERTISE: TECHNICAL SKILLS: Social Media Microsoft Office Data Management Google Workspace Authoring reports Adobe InDesignPROFESSIONAL EXPERIENCE:Marketing Analyst, Full Beauty Brands, New York, NY April 2023 Present Compiled and analyzed daily performance data of catalog mail campaigns, generating comprehensive reports for managers to track key metrics and assess campaign effectiveness. Facilitated and led brand meetings focused on catalog planning, fostering internal collaboration, and ensuring alignment with organizational objectives. Collaborated with cross-functional teams to develop and implement cohesive social media strategies across multiple channels, driving brand awareness and campaign effectiveness. Utilized data analysis and market research techniques to build comprehensive reports, enabling the identification of target audiences and the development of customer bases. Provided valuable assistance in the preparation of business plans and periodic business reviews, collaborating closely with team members to compile and analyze business performance. Efficiently manage and monitor invoice processing and record-keeping tasks. Database Marketing Analyst, On Campus Marketing, Ewing, NJ August 2021 September 2022 Developed and managed databases for multiple marketing campaigns, ensuring accurate and up-to-date information for successful targeting and segmentation. Assisted in executing effective Direct Mail Campaigns by coordinating with various departments, tracking projects through production, and resolving issues in a timely matter. Created compelling promotional material, including brochures, letters, and other marketing literature, using Adobe InDesign to effectively convey key messages and enhance brand identity. Proofread literature to ensure accuracy for distribution. Conducted data-driven analysis and generated reports on the progress of potential student mailers, optimizing mailing programs for increased response rates. Collaborated with cross functional teams to develop and execute marketing strategies, promoting brand awareness. MARKETING & INTERNSHIPS:Marketing Intern, Expreseo, Hillsborough, NJ March 2021 - August 2021 Identified sales leads using traditional marketing initiatives including print advertisements. Researched contact information of customer leads utilizing various social media tools. Managed the customer leads database and inputted key information including email and other relevant data. Prepared monthly report on companys keyword ranking. Social Media Marketing Intern, Sourland Conservancy, Hopewell, NJ January 2019 - July 2019 Participated in planning the annual Sourland Mountain Festival. Promoted the event through various social media platforms. Prepared captions and compiled Instagram photographs and videos to post on Sourland Mountain Festival Instagram Story. EDUCATION:Rutgers University, Rutgers Business School, New Brunswick, NJ Bachelor of Science in Business Administration Concentration Marketing May 2021 Honors: Cum Laude, Deans ListEMAIL AVAILABLE Linkedin: Samantha Shahani Jersey City, NJ 07310 Samantha Shahani |