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Click here or scroll down to respond to this candidateCandidate's Name
Raleigh, NC,USA EMAIL AVAILABLE LINKEDIN LINK AVAILABLE marketeza.notion.site.resume SUMMARYProactive and resourceful Field Marketing Manager with 10+ years of experience in B2B and tech industry. Expert in developing and implementing strategic marketing programs that drive customer engagement and pipeline growth. Strong expertise in executing integrated marketing campaigns, building brand awareness, and generating leads through customer-focused content, combining digital and field/event marketing strategies. Proven track record of strong leadership and global marketing management, excelling at building result-driven processes and high-performing teams. My collaborative approach and solution- oriented mindset enable success in dynamic, cross-functional environments, tackling challenges and achieving business goals. Professional Highlights:Integrated Campaigns and Field Marketing: Led event-driven integrated strategies for AdTech SaaS products, winning top industry awards for Most Innovative Products and Fastest Growing Company in the USA. Achieved a 900% boost in new business onboarding and an 820% increase in revenue in one year through strategic planning and excellent team work execution.Event Planning and Project Management: Managed a calendar of 55 annual events globally, including owned and third-party events with attendance ranging from 30 to 20,000 attendees. Ensured successful execution and impactful engagements through comprehensive project management, partner and vendor coordination, contract negotiation, event execution, pre, -onsite, and post- campaigns and performance analysis.Digital Strategy and Web Optimization: Directed digital marketing and web optimization initiatives that drove a 400% increase in organic traffic and 60% boost of inbound qualified leads, leveraging SEO best practices and content enhancements to drive better customer experience, higher engagement, conversion rates, and substantial business impact.Budget Management and Data Analytics: Expert in managing marketing budgets up to $1M, including co-op and partner reconciliation budgets. Proficient in tracking ROI, analyzing data, and reporting on financial metrics to demonstrate impact. WORK EXPERIENCEMaxbill Billing and Revenue Management SaaS, Energy Utility sector Czech Republic Marketing Director Jan 2022 - Feb 2024Led cross-functional efforts and managed key stakeholders to overhaul the growth strategy, prioritizing customer-centricity, targeting high-value segments, and account-based marketing. Achieved an 88% increase in qualified leads and sales opportunities through the adoption of a new demand gen strategy across organic, social, email, and field channels.Drove a 30% surge in audience engagement in one year by reengineering the digital content strategy to address customer lifecycle challenges and decision-makers' pain points.Engaged with Customer Success teams to shape and analyze NPS, CSSR, and surveys, driving insights for marketing narratives and sales enablement.Oversaw end-to-end marketing planning of B2B events and field activities, including trade shows and webinars, optimizing budgets, timelines, and aligning marketing resources cross-functionally, leading to a significant boost in brand visibility and market impact.Achieved a 25% increase in goal attainment by streamlining OKR tracking, analysis, and reporting to measure the impact, fueling team performance and directly contributing to business success. Provided ongoing mentorship and guidance to team members, fostering professional growth and improving team productivity FreelanceUkraineMarketing Consultant, Contractor Jan 2020 - Dec 2021Developed and implemented custom growth strategies for start-ups and SMBs, resulting in streamlined marketing operations and improved campaign performanceHYS Enterprise Software Development and IT consulting Netherlands / Ukraine Head of Marketing and Business Development Oct 2018 - Jan 2020Revamped lead-generation tactics through personalized communication, and implemented cross-channel marketing strategies to drive a 2X pipeline growth, resulting in six-figure opportunities and expanded market reachSpearheaded the comprehensive relaunch of digital assets, including the website, content strategy, and SEO practices, leading to a 400% surge in organic traffic and significantly boosting engagement, acquisition, and conversion metricsDoubled recruiter pipeline in 6 months by overseeing employer brand thought leadership and event marketing programs, resulting in a significant increase in qualified candidate applicationsCultivated client relationships to drive feedback and advocacy, resulting in a collection of customer storytelling and success-case assets to support sales and partner channelsAdtelligent Inc. / previously VertaMedia Advertising Technology USA / Ukraine Senior Marketing Manager, Head of Global Event Marketing Jan 2015 - Aug 2018Led efforts to develop and execute a global multichannel marketing campaign to support the annual event strategy for 4 innovative tech products, resulting in 820% revenue growth and 900% customer base expansion, while earning recognition as the fastest-growing and innovative tech company in the USA market.Owned end-to-end global event marketing calendar comprising over 55 events across 10 countries annually, including owned events, conventions, conferences, sponsorships, and thought leadership initiatives. Responsibilities encompassed event marketing strategy development, co-op budgeting, partner relationships, logistics, production, agenda planning, speaker coordination, and ROI analysis.Managed marketing budgets over $1M, negotiating cost-saving solutions with agencies and vendors, leading to annual savings/redirection of up to 30%.Collaborated on impactful PR and brand communication strategies with content, SME, and external agencies, securing over 50 placements in leading media outlets including Forbes, Business Insider, AdWeek, MarTech, and Adexchanger.Supported cross-functional teamwork on a global rebranding project, contributing to the development of a compelling brand story and value proposition, which enhanced marketing efforts and increased market share. Additional Experience UkraineBusiness Founder: Slimline: Cosmetic lingerie and linen boutique Nov 2013 Mar 2015Conceptualized and launched SlimLine, a boutique specializing in cosmetic lingerie and linen.Led the venture from inception to full operational status as an online business, establishing a sustainable revenue stream within the target market Earlier Professional CareerIncludes roles as Marketing Executive at Adept-Group, Senior Marketing Manager at "Ya-group", Head of Marketing at Intercom Holding, and various other positions in marketing and product management. EDUCATIONOdesa State Economics University UkraineMaster's Degree in Marketing and Economics Jun 1994 - Jul 1999 CERTIFICATIONSProduct Marketing V2 minidegree, CXL Institute, 12/2023Account Based Marketing, CXL institute, 7/2023Content Marketing Certification, Hub Spot Academy, 7/2021NLP Practitioner Certification, International NLP coaching by O.Bolotova, 06/2010Additional certifications Google Analytics, LinkedIn, HubSpot CRM, and other relevant platforms. SKILLSB2B Marketing Strategies, Field Marketing, Event Planning & Execution, Team Leadership & Development, Stakeholder Engagement, Vendor Management, Budget Management, Metrics & ROI Analysis, Cross-Functional Collaboration, Integrated Marketing Campaigns, Customer Engagement, Pipeline Management, Digital Marketing, Creative Thinking & Problem- Solving, Adaptability & Prioritization, Account Based Marketing. TOOLS and PLATFORMSSalesforce, HubSpot Marketing Hub, Pardot, Confluence, Jira, Asana, Trello, Notion, Miro, Eventbrite, Cvent, Slack, Microsoft Teams, Zoom, Google Analytics, Google Search Console, SEOsurf, SEMrush, Ahrefs, Mailchimp, snov.io, Zoominfo, Leadfeeder, Lusha, Microsoft Excel, Google Data Studio, LinkedIn, YouTube. LANGUAGESEnglish: Full Professional working proficiency, Ukrainian: Native, bilingual, Russian: Native, bilingual. |
