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Click here or scroll down to respond to this candidateCandidate's Name EMAIL AVAILABLEChicago and Naples PHONE NUMBER AVAILABLE Home and CellOBJECTIVESeeking SVP or VP Public Relations and Marketing: Driven and highly connected PR executive with over 15 years in Global 500 Businesses, 12 of which at a senior level in public relations, marketing, e-commerce optimization, commercial growth initiatives and sales - seeks an senior PR role in the consumer media or consumer goods space.PUBLIC RELATIONS AND MARKETING CORE COMPETENCIESPublic relations strategy and development through to execution and reporting (with ROI)Managing A and B level celebrities and their campaigns with consumer brands and consumer entertainment industries (NBC, ABC, CBS, FOX News, WSJ, etc)Highly connected PR Executive with a network of Influencers in Consumer Goods, Sports and EntertainmentCreating multi-lingual PR and social media campains in spanish and englishWon Multiple PRSA awards in the CPG campaigns category for nutritional supplementsAward winning PR strategies, published by PR Week Magazine as recent as December 2012Award winning consumer marketing and consumer quality strategies and execution, published in NYSE MagazineProven, documented exponential revenue growth directly contributed from PR and marketing campaignsFully integrated PR and marketing campaigns to include social media, digital marketing and traditional PR channels with multiple language content (Spanish, French, Gaelic and English)Digital marketing campaign management, media planning and buying with an ROI approach (on-line and traditional)Executive Leadership with excellent team building skills, enjoys mentoringhbSELECT PROFESSIONAL EXPERIENCEDO GOOD P.R. AND MARKETING April 2014- PresentChief Publicist and VP MarketingKey brands represented: Parqex, Office Evolution, Smart Spark, Ruby Room, BIO NewYork, Paradise Coast T.V. Jaqueline Quinn (International Designer out of NYC)Built and executed marketing and PR plans for entrepreneurs, franchised organizations and start-ups.Developed fully integrated PR, social media and marketing campaigns and tools to help clients achieve rapid growthSuccessfully garnered PR placements for a virtual office client in all new major markets launchedActed as CMO for consumer tech start upFISHMAN PUBLIC RELATIONS July 2013 April 2104Vice President MarketingKey Brands: Haagen-Dazs, Papa Murphys, Costa Vida, Schlotzskys Deli, Teriyaki Madness, Snap Fitness, Mainstream Boutique, Cicis Pizza, PAFI (Professional Athletes Franchise Investors)... and many moreManaged PR team and client relations for 23 clients across several industries in consumer brands, restaurants, gyms, and home improvementResponsible for overall PR and Marketing strategy for clients, integrating them into the clients growth plansOver 200 Successful media placements include: GMA live, NBC news, Wall Street Journal, CNN Tech, Crains, Entrepreneur Magazine, Inc., Forbes, CBS, Shape Magazine and many moreLifes2good Inc., Chicago, IL Dec 2010- June 2013Vice President Public Relations and MarketingSurpassed goals of over 30 MM brand impressions per year in traditional and new media outletsNational Placements include: Dr. Oz, The View, NBC, NY1, Harpers Bazaar, Glamour Magazine, Allure, Redbook, Prevention, and more- Matching celebrities and brand to tell powerful storiesAchieved 157% sales growth from year 1 to year 2 and 130% from year 2 to year 3 by creating, executing and managing impactful consumer PR and marketing campaignsImproved contribution margin by more than 5 % in the second year by capitalizing on cost effective PR campaigns that were transitioned into multi-media integrated marketing campaigns.Developed and executed digital media campaigns through SEO, Social Media, SEM, Banner Advertising, and PPCMARKET ONE, Chicago, IL April 2007 Dec 2010Vice President MarketingRe-designed and executed more cost effective digital marketing strategies for a 23% improvement in ROI and 10% increase in sales for a consumer products client; and a 40% increase in web transaction for a hospitality clientDeveloped and executed digital media campaigns through SEO, Social Media, SEM, Banner Advertising, and PPCManaged e-Mail marketing department that sent over 15MM sends per year with an open rate of 31% and click thru rate of 27%; including execution of all newsletter campaignsResponsibility of day-to-day web operations and on-line metricsSIRVA RELOCATION, Westmont, IL Feb 2003 March 2007A $3.5B global provider of relocation services to Fortune 500 and Global 100 clients, providing full service for relocating executives, including real estate, mortgage and moving services.Vice President Marketing and Customer DevelopmentWon multiple Chairman & CEO Awards for Leadership and Function of the Year. Contributed to 19% revenue growth, having created a new organization, which was accountable for all B2B marketing activities. Selected accomplishments:Launched a new digital CRM tool for 3,500+ clients. Created a lead generation/customer acquisition function & CRM tool Screening of over 1,000 new prospects per year, with channeled marketing strategies by industryDeveloped a Quick Market Intelligence (QMI) process for acquiring several Global 100 clients, in addition, created client retention campaigns, which added of 50+ new clients, aimed at 10% revenue growth.Built a sell-through marketing channel by aligning with the big 4 accounting firms, vendors and partners aimed at delivering an incremental $500k in revenue.GE CAPITAL, GE CORPORATE June 1996 - Feb 2003Identified as a high potential leader and requested to move through positions of increasing responsibility and visibility aimed at an executive position in Sales and Marketing.GE Consumer Products, Commercial Growth Leader, Feb 2001- Feb 2003; June 1996-Nov 1998Proven Sales Growth Achieved! Reporting to GM and COO, and responsible for commercial growth strategies for the largest retail customers. Selected accomplishments include:Implemented experimental market testing at Home Depot which led to merchandising improvements achieving same store sales growth of 329% in 10 experimental markets that were then translated company wide.Led sales floor improvements initiatives for multiple stores in 10 leading markets, and improved the supplier base through quality scores and vendor management.Built quantitative analysis and demographic studies to improve the distribution territories for individual stores.GE Corporate Audit and Consulting Staff, Nov 1998- Feb 2001Stamford, CT; London, England. C.A.S.H. Award Winner for Leadership and Impact 2000. Concentration in e-Commerce consulting and business process improvements.Commercial Consulting- Developed bi-ligual go-to-market and e-Commerce strategies for 3 GE Capital Businesses, and increasing web sales and conversation rates by 57 % in the consumer businessesBusiness Process Improvement Six Sigma, order fulfillment projects at GE Plastics DivisionFinancial Controllership and Compliance Roles Audited $30MM reserves; Insider Trading, Compliance audits.EDUCATION: Indiana University BS/BA Finance and Marketing (3.4)INTERESTS/ HOBBIES:Competitive Sailing, Tennis, Golf, International Travel, Head Volleyball Coach, Philanthropy for Peds Oncology, Breast Cancer |
