| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateBill BarlowTampa Bay, FL, Street Address PHONE NUMBER AVAILABLEEMAIL AVAILABLE https://LINKEDIN LINK AVAILABLECURRICULUM VITAEProfessional Skills as validated by my LinkedIn piers include:* New Business Development & Entrepreneurship* Brand Development 99+ LinkedIn Endorsements* Market Strategy 99+ LinkedIn Endorsements* Entrepreneurship 95+ LinkedIn Endorsements* Direct Marketing 99+ LinkedIn Endorsements* Online Marketing 99+ LinkedIn EndorsementsCAREER HIGHLIGHTSBill Barlow has demonstrated organizational leadership in a career spanning two decades. Barlow has left an indelible mark on the realms of consumer products, technology, and innovations in direct-to-consumer and electronic retailing. Renowned for his proficiency in business development, high-level brand planning, sales contract negotiations, and go-to-market strategies,Barlow stands out as a results-driven professional adept at optimizing sales pipelines and ensuring effective communications. As a seasoned strategist and deal maker, Barlow's international experience sets him apart as not just a visionary but a proven closer. His contributions have played a pivotal role in propelling global retail sales to unprecedented heights, surpassing the remarkable milestone of $16 billion. An exceptional feat lies in Barlow's personal visits to every 24-hour live TV shopping channel worldwide, showcasing a unique hands-on approach to marketing.Barlow's impact extends beyond borders, leveraging a robust network of international distributors to successfully sell products in every country with a television. His ability to envision and execute global brand expansions has earned him accolades as an award-winning visionary with a keen focus on big picture thinking and strategic planning.Barlow has thrived in diverse roles, including celebrity brand developer, strategic consultant, corporate advisor, and corporate board member. His problem-solving acumen, particularly in addressing challenges that keep CEOs awake at night, has made him a sought-after figure in the industry.Now, Barlow seeks a new strategic role, bringing with him a wealth of experience and a commitment contributing to the success of a dynamic team.EXPERIENCEPresident Dec 2013 - PresentFamous Discoveries LLCFAD, a consulting company offering strategic branding, business development, B2B, B2C and consumer product development services. I play a significant consulting role in corporate strategy, business / product development, sourcing & manufacturing, and international sales. I excel in solving the problems that keep CEO's up at night.Skills: Corporate strategy, business plan development, P&L, budgeting, nutritional product development, product sourcing, streaming broadcast, branding, licensing, contract negotiations, international trade and brand expansion, project management, operations, finance, franchise marketing, SaaS development, and fundraising. Including a deep understanding of manufacturing processes and cannabis sector products.Clients Include: QVC, Nygard International, National Food brands and growers, international consumer product brands, cannabis wellness brands, national restaurant and franchise brands, medical products, fashion, TV Shopping channels and marketing technology groups.Highlights:* Developed a new product sales concept called Fork U Academy which is available on the QVC+ streaming platform and DBTV via the Amazon Fire and Roku Platforms.* Developed CBme Beauty, a skincare line with Denise Richards.* Enlisted by numerous cannabis sector and nutritional companies to develop or source new wellness products and design product line extensions.* Teewinot Life Sciences, a non-recreational cannabis sector biotech company, generating natural cannabinoids through biocatalysis, hired me as a consumer product expert. I redrafted the company's business plan and established the company's initial consumer brands and go-to-market strategy. My business plan reduced costs for the company by 30%. Teewinot later decided to spin out the consumer product division. Based on his contributions, I then served as a consultant to the new entity, Canavation Product Group Inc.* Provided strategic brand consultation to agencies and brands. My contributions have led to significant growth of client brand sales (SmartScience Labs, Reakiro, Brass & Co. MaxVera Wellness, Pearson Farms, Sonny's BBQ, Wish Farms, Georgia Pecan Council). I helped one client convert an online "hobby" business to generate over $2mm in annual sales.* RegimenMD, an enterprise network that connects skincare specialists, patients, and cosmeceutical product manufacturers, hired me to establish its SaaS business platform from startup. I was the system architect designing the software functions. I additionally developed the B2B go to market strategy. I helped increase customer retention to 35% and the lifetime value of RegimenMD customers exceeding forecast models by over 65%.* I helped Nygard International expand Slims, a fashion brand, increase revenue, by over 43%.* Partnered with Smokey Robinson to develop skincare brands for people of color called My Girl for women and Get Ready Cause Here I Come for men. My marketing and public relations campaign was seen by millions of skincare consumers around the world.Executive Director Dec 2011 - Dec 2013Pitch WorldPitch World a 24/7 Television shopping network in the United Kingdom selling consumer products. Its products were sold on its own television channels as well as in retail stores in Europe and via third party television distributors worldwide. I served as the Executive Director of Pitch World and its over 120 employees, hired to confidentially make the company attractive for sale. Under my direction, Pitch World leveraged its successful products by selling them to its international network of distributors throughout the world, many that I brought to the company.I also oversaw the product and creative development and sourcing teams for the company as well as the international distribution network. Overall sales for Pitch World tripled in the 2.3 years when I was running the company.Skills: Business development, M&A, strategy, finance, broadcast, operations, licensing, contract negotiations, margin analysis, international trade, product development and sourcing, branding, campaign management, margin analysis, workflow, relationship management, process improvement, exit planning.Highlights:* As the Executive Director, I helped raise profits and positioned the company for sale ahead of the scheduled time frame. I led the expansion of the international distribution network and grew top line and marginal sales for Pitch World by 300% in just over 2 years.* I helped develop the network's existing brands as well as diversifying into new brands.New brands were developed in-house, sourced from my connections in Asia or licensed by 3rd party product owners that had seen success in other markets.* I leveraged my international connections to expand the networks sales into international territories.Executive Vice President of Global Business Development Mar 2009 - Nov 2011Infusion BrandsInfusion Brands is a consumer product development and distribution company. After consulting with Infusion Brands for approximately 1 year, I was hired as the Executive Vice President of Global Business Development. I focused on brand development for house brands and international sales expansion through direct sales on TV Shopping channels and a worldwide distributor network. In my last year with Infusion Brands, I went around the world 7 times.Skills: New business development, M&A, strategy, sales, licensing new innovations, contract negotiations, international trade, product development and sourcing / manufacturing, branding, joint venture relationships, sales management, project management, broadcast operations, and operations.Brands Include: Dual Saw, Westinghouse Kitchen, Professor Amos Cleaning, Tony Little Fitness, Ricarda M Beauty.Highlights:* Barlow individually generated over $24mm in sales in 2.4 years.* Barlow leveraged his international relationships to extend the company brands to consumers globally.* Built and managed an international sales team and guided the company to establish international offices in Spain, China and Taiwan and was then selling its products on every continent of the globe.* Co-developed and patented a new television broadcast method. The new broadcast method significantly expanded sales for Infusion's international TV shopping business. This patented innovation allowed the company to increase sales while significantly reducing travel and marketing costs. Previously, broadcasters had to put at risk their broadcast license when transmitting live signals for telecast. The new broadcast method significantly expanded sales for Infusion's international TV shopping business.President Oct 2007 - Dec 2010Direct Ventures InternationalI was the founder of Direct Ventures International (DVI), a direct response consulting and marketing company that specialized in worldwide direct response commercials in all media and live shopping channels. I led clients to increase sales through direct response marketing and leveraging new channels of distribution and new markets.Skills: Business development, strategy, project management, operations, licensing new innovations, contract negotiations, international trade, product development and sourcing / manufacturing, branding, campaign management, entrepreneurship.Clients Include: Tony Little Fitness, Consumer Product Companies, Black and Decker, Westinghouse and a marketing technology company.Highlights:* Co-developed proprietary social network marketing intelligence with Jagged Peak and leveraged consumer product sales through a joint venture. These new methods for consumers to buy and sell products generated significant revenue through affiliate channels.* Established a national campaign in the USA for Black and Decker bringing the company direct to consumers through the marketing efforts. This brought new revenue to the company.* I led a product innovation team who developed kitchen products for Westinghouse. The team redeveloped over 20 kitchen appliances in 24 months for the brand's increasing sales.* Helped develop new food products for Tony Little Fitness creating products with selling features that had never existed. These products saw significant sales on HSN, QVC UK and the Shopping Channel in Canada.* Launched Airborne brand of products into China.* Helped launch consumer brand products for Infusion Brands into new international markets. The company saw initial revenues increase by over $5mm.President Nov 2003 - Dec 2007Famous DiscoveriesI was a co-founder of Famous Discoveries a consumer product brands development company that develops and distributes homegrown innovations to worldwide. I was the driving force behind significant sales growth. Focused on launching products through TV Shopping channels and expanding sales into international markets in the cleaning, beauty, fitness, electronics, and kitchen categories.Skills: Fundraising, business plan development, strategy, operations, sales, licensing, P&L, contract negotiations, international trade, product development and sourcing new product innovations, branding, creative development, campaign management, project management, Joint Venture relationships.Accomplished:* Took a product called Stainz-R-Out earning around $265,000 annually and grew sales to $8 million annually in 3.5 years.* Under my direction, Stainz-R-Out became an international cleaning brand selling in all channels of distribution around the world including B2B and B2C.* Led the launch of 2 separate joint ventures operating television shopping operations in the UK and Canada. The groundwork was further established under Barlow's leadership for a third joint venture television operating between the US and Korea.* Licensed and launched Airborne brand products into China and launched many new brands on TV Shopping globally including Kathy Hilton cosmetics, which launched on HSN.* Drove product innovation which led to the launch of new brands in electronics, cosmetics, Dr Carz automotive and Chef Cooks kitchen products.* In 2007, my partner and I sold Famous Discoveries for $6 million to Responze TV PLC in London and got the company back in 2011 after a buyer's contract default.NOTEWORTHY PREVIOUS POSITIONSExecutive Director of Production, HSN Direct International LimitedExecutive Producer in charge of all in-house production and marketing projects. I was responsible for an annual production budget of $3 million dollars. I oversaw hiring and monitoring all contract producers, talent, celebrities, and necessary vendors. I was responsible for creative development, project marketing research and competitive analysis, budgets, contract negotiations and management, insurance, and results.Strategic Brand Consultant for At The Table Public Relations MarketingI worked as a consultant on key accounts providing strategic branding consulting, go to market strategies, content development, e-commerce, social media marketing and e-commerce campaign development and management.CHARITY INVOLVEMENTJan 2020 - PresentBarlow participates in various charities and fundraisers. Current charitable activities include:Board of Directors of the Tampa March of Dimes Signature Chefs EventBarlow helps to raise critical funds Candidate's Name assists in project coordination, relationship building, fundraising, and networking.INDUSTRY RECOGNITION* In 2021, Barlow was honored in the fifth annual Global CEO Excellence Awards by being awarded the Most Visionary Wellness Product Development Business Leader in the USA.* In 2020 and 2021, Barlow was also chosen by CEO Magazine as the CEO of the Year for the USA.EDUCATIONCommunications Degree; BS Marketing Communications - CommunicationsPinellas Technical College, St. Petersburg, FLCalifornia University of Pennsylvania, California, PAConstant Continuing EducationThe greatest enemy of learning is knowing. ~John Maxwell |
