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Click here or scroll down to respond to this candidateCandidate's Name
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EMAIL AVAILABLE/Mobile: PHONE NUMBER AVAILABLETo obtain a career opportunity that will utilize my MBA and 30+ years of progressive experience in marketing, operations, administration, property management and project management.EDUCATIONHigh Point University, High Point, NCM.B.A Business Administration July 2011B.S. Business Administration/Marketing May 2009PROFESSIONAL EXPERIENCEC. H. Little and Associates, Winston-Salem, NCReal Estate Coordinator, Project Management, Property Manager, Bookkeeper January / 2021 PresentManage 100 properties. Duties include collection of rent, sending informational emails, letters, and texts, eviction process from filing paperwork, represent the owners in court, and lockouts, successfully implemented CRM platform and property management platform.Collaborate with property owners, renovation clients, vendors, attorneys, city representatives, bankers, and developers in all aspects of the real estate, building sites, rental properties, and new built properties.Maintain database with over 5000 clients, send direct mail, emails, and texts of information nature.Management several commercial and home projects renovation and building projects more than $750,000 to include affordable housing initiative in Winston Salem.Manage bookkeeping and properties and prepare 1099 tax documents.Perform Notary duties as needed for the public, real estate agents, and attorneys.Management of employees and vendorsRJ Reynolds Tobacco Company, Winston-Salem, NC September / 1998 June / 2022Lead Manager Digital Delivery 05/2021 06/2022Digital Strategy and Consumer ExperienceProject Management: strategy, planning, and execution of high-impact digital and multi-channel programs to engage adult nicotine consumers.Cross functional team planning with opening a tobacco only store in Nashville. Planned the strategy and worked with IT and engagement team to ensure push notifications and beacons worked to market tobacco consumers as they were near the store and coliseum.Responsible for supporting Digital Strategy Lead by organizing timelines and deliverables across multiple digital campaigns.Active participation in identifying new and improved processes that will result in the harmonization of digital programs for new or existing marketing initiatives.Develop and maintain a professional knowledge of new or emerging trends within the digital marketing space. Working with Digital Leads, support the management, tracking, and optimization of KPIs across digital channelsLead Manager Campaign Design 11/2015 05/2021Consumer Marketing OperationsReceived Adobe Campaign Business Practitioner Expert Certification in September of 2020.Working with various business partners to assist in on boarding Bronto email provider and VUSE Ecommerce site integrations, providing reporting data to IM to build up Adobe Audience Manager tool.Champion and drive the implementation of effective, dynamic, database Targeting rules for brand programs by collaborating with Brand Teams, Planners, and Finance to ensure all Targeting rules are well understood and fully aligned with current and future Brand Strategies, track program responsiveness across Brand Targets, identify and implement targeting modifications as required to maximize effectiveness of database asset, analyse effectiveness of prior consumer marketing campaigns and apply learning to future initiatives.Provides guidance and direction to 3rd party partners by ensuring Jira task and DM work orders are accurate and complete, creation of mail file Ids and coupon set up to coincide with the Camel, Newport, VELO and VUSE budgets, working with Procurement to issue requisitions, manage timing of data extracts in Unica now Adobe Campaign, collaborate with vendor to develop and execute testing strategy to ensure fully automated real time campaigns, provide analysis reporting using Business Objects now using Adobe Campaign/Analytics, Tableau and Site Catalyst, involved in art production reviews with Brand, Planner and Procurement, attended art color checks with SGS and Planner.Supports compliance management by performing MRM/SOX now RMP compliance, posts SAP receipts at production points in the process and provides validation for SOX compliance, ensure compliance with FDA process narrative.Analyst II 12/2007 11/2015Manage the entire McLane (McLane holds 25% of cig business) process along with other small accounts.Analyze all promotions for our internal group and McLane. Programs used in current role: Connect, Hyperion, SAP, APO, ASK, Microsoft Excel and SharePoint.Streamlined my tasks and the information McLane receive. Processes include the use of SAP and TPM to order and ship promotional product ie cigarettes, OTP and ASC.Handled entire residual process and reallocations to ensure promotional products were sent before the product aged.Created Camel promotions for direct mail and emails in Data Base Marketing using Teradata, DMGA, SAP, and TCRM.Project management using Aprimo/MRM which included project with magazine/media inserts and data base projects while working with Mullen, coupon fraud, and fulfillment.Presented to other functions in the company on the responsibilities and issues within the promotional deployment group and how those groups are affected by what out group produces. I have taken internal classes to further enhance my presentation skills.Principle Administrative Assistant 2/2006 12/2007Created PowerPoint presentations for various clients, entered payroll, handled meeting and travel arrangements,Trained individuals with Work Force Central, assisted with training on P-cards, tracked budgets,Created requisitions and material ids for Media in SAP, assisted with Kool auction items, and entered payrollProcurement Specialist 1/2005 1/2006Created purchase orders and requisitions in SAP, set up new clients, reconciled invoicesDesigned and presented a class for invoicing processes for Procurement and ITDisbursements Coordinator II 3/2002 1/2005Entered A/P data from (freight, travel expenses, purchase order and non-purchase order)Researched project numbers, purchase order records, checks and previous entered invoicesSorted coupons and entering information for tracking coupon fraudSenior Administrative Assistant 3/2000 3/2002Managed FDA and DMF files, purged files, purchase supplies, entered and distributed payroll, completed change orders in MSS, completed special projectsSlitter Helper 9/1998- 3/2000Operated slitter machine and submitted data.Philanthropy 2007 - CurrentLeading initiatives with organizations like United Way, Big Brother Big Sister, and Women United (held the offices of Chair and Co-Chair and a member of the Womens United Sterring Committee) demonstrates a strong commitment to improving the lives of others. Organizing fundraisers, membership drives, and educational initiatives shows your dedication to supporting various causes and making a positive difference. Collaborating with multiple companies for community projects in less privileged areas. The city needs more programs to focus on social issues and promote inclusivity. The Initiatives, leadership, and collaboration of all the projects I hope have had a lasting impact on the community and have contributed to positive change in various areas of the communities and peoples lives. We all must come together to make this world a better place for everyone. |
