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Click here or scroll down to respond to this candidateCandidate's Name
Email: EMAIL AVAILABLE LinkedIn ProfileDynamic Marketing Executive Driving Revenue Growth & Operational Excellence through Innovative Marketing Operations Marketing Executive with over 20 years in spearheading global content strategies, identifying emerging trends, analyzing consumer needs, and building and implementing creative solutions for revenue and customer base growth, cost savings, and market penetration. Excel at leveraging digital and other marketing capabilities to drive consumer awareness and brand adoption. Experience in strategic operational planning and management that propels organizational success and enables sustainable business growth in highly competitive markets. Key Strengths: Strategic Marketing: Proven success in developing and executing comprehensive marketing strategies that aligns with business objectives, market trends, and customer insights. Market Research: Highly proficient in conducting market analysis, competitive research, and consumer insights to identify market opportunities, assess market trends, and inform marketing strategies. Brand Strategy: Excel at developing comprehensive brand strategies, aligning with business objectives to enhance brand positioning and equity. Skilled at overseeing the entire lifecycle of a brand, ensuring consistent representation and continuous improvement. Cross-Functional Collaboration: Excel in collaborating with cross-functional teams, including Sales, Product, Operations, and Customer Experience to align growth marketing strategy with customer needs. Strategic Partnerships: Track record in building and fostering relationships with key executives, including C-Suite, EVPs, and SVPs, providing continual thought partnership and support to drive organizational scaling through rapid growth and success. SIGNATURE STRENGTHS & COMPETENCIES Strategic Vision & Growth Marketing Operations Business Transformation KPIs / Metric Analysis Content Marketing Strategy &Execution Global Brand Storytelling Brand Positioning & Messaging Team Leadership Go To Market Strategy Product Marketing Campaign Planning & Execution Performance Management New Market Penetration Customer Segmentation Budgeting & Cost Control Competitive Positioning Brand Development Data Driven Marketing Digital Marketing Channel Customer Acquisition &Retention Transformational Leadership Customer AnalyticsPROFESSIONAL EXPERIENCEChief Operating Officer (COO) TubeSift, Inc., Remote Mar 2018 Apr 2023 Championed a cross-functional team comprising content creators, researchers, graphic designers, and customer success specialists, fostering a culture of excellence that propelled a remarkable 20% surge in sales, a 30% reduction in churn, and a notable 15% uptick in customer lifetime value. Directed a robust affiliate program boasting over 200 affiliates, delivering comprehensive training and resources to drive stellar performance. Affiliate-generated revenue accounted for an impressive 30% of total monthly recurring revenue. Engineered the creation and deployment of highly efficient automated sales funnels, integrating ads, landing pages, and compelling one-time offers. Orchestrated the management of ad budgets exceeding $20k monthly, driving consistent returns on investment. Enhanced operational efficiency through the creation and documentation of standardized operating procedures, encompassing content calendars, automated sales funnels, and customer success initiatives. Steered the strategic development and implementation of a cohesive content strategy aligned with global business objectives, culminating in a consistent 30% year-over-year growth trajectory. Marketing Coordinator Imagine That, Inc. Frisco, Colorado May 2017 Nov 2018 Led a dynamic team to conceptualize and implement cutting-edge content strategies, elevating organic and paid traffic for top-tier real estate giants like Coldwell Banker and Re/Max. Revolutionized digital campaigns through meticulous data analysis and robust A/B testing methodologies, resulting in substantial amplification of client visibility and revenue generation. Delivered unparalleled expertise through comprehensive training sessions on Search Engine Optimization, Search Engine Marketing, and meticulous analysis of pivotal performance metrics, fostering exponential client expansion. Candidate's Name
Page 2Co-founder/Product Chief Influencer Exchange, Remote Nov 2015 Mar 2018 Recognized a lucrative market gap and meticulously outlined critical business and technical prerequisites for a data-centric application. Crafted a compelling prototype tailored for investor presentations, securing substantial funding to propel the company's inception. Strategically recruited and led a proficient development team in crafting a minimum viable product, showcasing adept leadership and project management acumen.Managing Director of Consulting Ivinco, Inc., Remote Aug 2011 Aug 2015 Delivered consultative sales expertise to small and medium-sized enterprises, specializing in high-end custom application development services centered on big data and robust search functionality. Achieved a remarkable 30% year-over-year revenue surge. Facilitated seamless collaboration with clients to articulate and refine their business needs, translating them into precise technical requirements for streamlined development workflows. Masterminded the integration of advanced search capabilities into intricate data systems, showcasing adept proficiency in technical requisites and impeccable project execution.Vice President of Affiliate Management E-consulting Networks, Inc., Remote Jul 2009 Nov 2010 Established and cultivated a robust affiliate network spanning 500+ affiliates nationwide, orchestrating impactful training sessions through webinars to drive sales and elevate customer satisfaction. Delivered unparalleled expertise in Search Engine Optimization, Search Engine Marketing, and meticulous analysis of key performance indicators, empowering affiliates with the tools and knowledge needed for sustained success. EDUCATIONMaster of Business Administration (MBA)Thunderbird School of Global Management, Phoenix, Arizona "Doing Business in Europe" International Business Interim Madrid, Spain Ranked #1 International Business School Worldwide Instituto Tecnologico de Monterrey, Monterrey, Mexico Top Ranked MBA Program in Latin AmericaBachelor of Science (BS) in Civil Engineering & Fine Art University of New Mexico, Albuquerque, New MexicoADDITIONAL INFORMATION Languages: Spanish (Fluent), English (Native) Interests: Family, cultivating a positive mindset, fitness-focused lifestyle, and dogs. |
