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Candidate's Name , B.F.A.STRATEGIC DESIGN LEADER I BRAND DEVELOPER I INTEGRATED MARKETINGCincinnati, OH  PHONE NUMBER AVAILABLE  EMAIL AVAILABLE  LinkedIn PROFESSIONAL SUMMARYAn experienced creative leader with 15 years in consumer-packaged goods, specializing in brand development, strategic design, and integrated marketing. Proven track record in driving market share growth through global design initiatives. Strong collaborator with trend analysis proficiency and innovative brand strategy. SKILLS Design Leadership Strategic Planning Brand Development Creative Collaboration Cross-FunctionalCommunication Consumer Insight Project Management Brand Strategy Innovation Management Client Relationship Team LeadershipEXPERIENCECo-FounderBitch Gone Blonde Cincinnati, OH June 2023-Present Drove a startup hair care brand's creative direction and strategic growth, contributing to all aspects of brand development, product innovation, and company culture establishment. Designed and maintained packaging, website, marketing materials, and social media accounts. Developed a clear mission, and vision, for the company as a foundation for growth, branding, and development. Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success. Analyzed and conducted research with customer feedback to improve product offerings and services. Creative ConsultantRafie Design Cincinnati, OH June 2021-PresentSpearheaded impactful brand identity, packaging, and campaigns for early-to-growth stage startups. Designed integrated assets across various channels with Technical Proficiency such as Adobe Creative Suite. Analyzed competitors' creative work to identify opportunities for improvement. Global Senior Design Manager, PampersProcter & Gamble Cincinnati, OH April 2017 - June 2021 Directed and managed end-to-end global brand design strategies E2E with new product development and initiative design execution to increase sales, household penetration & brand awareness from conceptual design to delivery, building equity and market share with a $300K annual budget. Developed and implemented design strategies utilizing consumer-centric cultural research resulting in transformative outcomes in 4 regions achieving sustained growth across all segments: taped +0.4%, pants +2.6%. Demonstrated agility in response to market demands, delivering innovative design and product form solutions ahead of competitors with North America NinJamas bed-wetting pants that increased share growth by +3.3%, +11.2% in Target. Orchestrated cross-functional collaboration on detailed plans for design initiatives, ensuring alignment with company objectives for successful go-to-market launches, resulting in business share growth exceeding +5% Nurtured agency relationships and internal talent, fostering a culture of innovation and excellence resulting in cost efficiencies and brand equity superiority. Recognized for outstanding achievements with multiple Star Awards (2017-2021) and the prestigious Champ Award (2020), for consistent excellence in delivering business results. Creative DirectorMarsh Ideas Cincinnati, OH January 2014 - April 2017 Spearheaded lucrative B2B, B2C multi-platform, multi-channel marketing campaigns and FMCG packaging/brand identity with holistic engaging experiences, supporting overarching marketing goals building brand equity, and forging brand loyalty among targeted audiences. Contributed to over 40% of profits for Smithfield Foods through integrated holistic design strategies across different channels, and events collaborating with writers, designers, photo/video, and developers. Piloted integrated marketing campaign strategies for Kreschmar, driving a significant sales increase of+25.4% elevating brand equity, and increasing consumer loyalty with compelling design. Developed and Utilized trend analysis and market research expertise at Marsh Agency to identify lucrative growth opportunities for clients, demonstrating a keen ability to anticipate market shifts and seize emerging trends. Strategically implemented these insights to develop innovative strategies, resulting in significant market share expansion for client brands. Cultivated a collaborative and inclusive design environment, managing a high-performance team internal and external with 4 direct reports with inspiration and opportunities. Creative DirectorSpiceFire Cincinnati, OH July 2011 - January 2014 Transformed FMCG, with brand strategy, brand identity, packaging, and future brand product innovation spaces for Dial, and Renuzit, expanding market share and brand equity. Transformed multi-category CPG brands, driving design innovation in a competitive market by making informed and timely decisions aligned with brand identity and business objectives, ensuring consistent adherence to brand guidelines. Spearheaded brand identity redesign for Dial, and the expansion of pillar platform innovation strategies with research. Resulting in a +35% base share growth Led the development and transformation of Renuzit's position as a category leader across various channels and elevated brand recognition that generated substantial retail shares. Effectively managed time and resources for project deadlines, leading in-house and out-of-house design teams with 3-5 direct reports.Creative DirectorLibby Perszyk Kathman Cincinnati, OH Sept. 2006 - July 2011 Oversaw design development for global billion-dollar brands in the Beauty & FemCare, and BayCare categories with aligning brand equity to cultural consumer needs. Crafted and directed new-to-market global Olay Regenerist design strategy. Designed and led the redesign of P&Gs Global Herbal Essences, brand identity, package design, and platform innovation resulting in a +9% sales growth in NA. Facilitated design meetings and managed teams on initiatives ensuring seamless communication and collaboration.EDUCATION Bachelor of Arts  DesignColumbus College of Art & Design, Columbus, OH