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Click here or scroll down to respond to this candidate Candidate's Name
Street Address
Phone: PHONE NUMBER AVAILABLE
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ObjectiveI am a highly motivated marketing leader looking to obtain a meaningful position in the growth or digital marketing space. I have certificates related to management & negotiation. I have a wide variety of experience in the marketing field, ranging from analytical reporting to strategic campaign management in a directorial role. My attention to detail and ability to work in an agile & fast paced environment are perfect for your organization, as I am interested in joining the team.Ability SummaryResults-driven demand generation leader with over a decade of experience in growth and digital marketing. Exceptional communication skills, proficient in model creation, and forecasting. Adaptable, detail-oriented collaborator who excels at overcoming challenges. Strong organizational & quantitative abilities with a focus on quality documentation and innovative thinking. Committed to data-driven decision-making and achieving accurate forecasting.Employment History07/2022 - 09/2023Director, Performance Marketing
Ultimate Medical Academy, Tampa, FL- Spearheaded the annual marketing budget, achieving all growth & ROI goals with a $40M+ spend target.- Managing party for all digital media ad sources (Google/YouTube Ads, LinkedIn Ads, Meta Ads, TikTok Ads & Twitter/X Ads) and channels (affiliate, paid search & social, programmatic & SEO).- Architected and managed the monthly plan, attaining quality traffic at scale for a multi-million-dollar spend, and consistently meeting or beating CPS targets.- Implemented strategic changes to paid search KPIs, reducing CPS (cost per student) onboarding by 30% while increasing enrollment conversion by 141%.- Advocated for a higher CPL strategy, resulting in a 29.2% decrease in CPS (our most important KPI) and improved overall campaign performance.- DE&I Council and UMA Leadership Team Member.- Managed multiple direct reports.07/2019 - 06/2022Senior Manager, Performance Marketing
Ultimate Medical Academy, Tampa, FL- Diversified our aggregation partner portfolio from under 30 to nearly 50 through proactive outreach.- Attained a near six-figure refund from a partner, restoring campaign performance and maintaining delivery levels.- Elevated homegrown channel production levels by 27% year-over-year.- Addressed performance gaps in prospects aged 18-20, enhancing student success rates through targeted actions.- Managed direct reports.07/2016 - 06/2019Manager, Performance Marketing
Ultimate Medical Academy, Tampa, FL- Managed affiliate partner relationships.- Insured KPIs were being met by our partners through rigorous analysis.- Created monthly marketing plans for all paid media sources (Affiliate/3rd Party, Paid Search/PPC & Paid Social) for Marketing Director approval. Average monthly spends of $2M-$3M.- Managed a direct report.09/2014 - 06/2016Senior Marketing Analyst
Ultimate Medical Academy, Tampa, FL- Created automated reports for admissions, finance & marketing leadership teams.- Provided forecasting for weekly/monthly lead expectations.08/2012 - 08/2014Marketing Analyst
Ultimate Medical Academy, Tampa, FL- Produced scheduled and Ad Hoc reporting for marketing team leadership.
06/2010 - 08/2012Manager, RMFM/Pre-Foreclosure Program
Collins Center for Public Policy, Tampa, FL- Improved case outcomes and reduced impasses through performance tracking of mediators and attorneys.- Implemented successful strategies in Miami, improving outcomes in a high caseload environment.- Managed four direct reports and oversaw 40+ call center staff.Education History03/2023Management
Specialized Degree
Harvard Business School Online, MA
08/2005-12/2008Economics
Bachelor's Degree
University of South Florida, Tampa, FL
Detailed ReferencesRustam Irani, PresidentRGI ConsultingPHONE NUMBER AVAILABLEChris Hachey, Associate Vice PresidentUltimate Medical AcademyPHONE NUMBER AVAILABLE |
