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EXPERIENCEMorgan Stanley, New York, NY 1/Street Address  5/2024Lead UX/UI Designer, Design System Creator - Contract Led the design of feature enhancements for the Goals Planning System as part of Wealth Management. Introduced component libraries and converted legacy designs to the design system. Upskilled the design team in the use of Figma.Technologies: Figma, JIRA, VDIJPMorgan Chase, New York, NY 12/2021  9/2023VP Lead UX/UI DesignerSupported the full design life cycle in Offers and Shopping - Ad Tech and Insights.Reduced ambiguity and provided structure by collaborating with product leads to create service design maps.Worked with a team of designers to explore navigation structure opportunities, integrated research, channels, and the design system. To improve the process of execution, created a library of subcomponents in Figma, facilitated workshops to share best practices and introduced design retrospectives.Led Lending Innovation team to design a reusable toolkit process for future pitches of Card Installments (75%-time reduction).Technologies: Figma, Monday.com, JIRA, ConfluenceGoldman Sachs, New York, NY 12/2019  5/2021Global Investment Research, VP Interaction DesignLed interactive and print visualizations for Global Investment Research reports. This work required collaboration across organization, including multiple stakeholders: Financial Analysts, Equity and Macro Economists, Software Developers, Managing Directors, and Creative Directors.Directed projects from idea stage through publication, this involved scoping work, sketching ideas, prototyping, developing the final product, and publishing.Spearheaded efforts to improve the quality and consistency by creating icon libraries, standardizing map projections, and improving team communication through better documentation, tutorials, and demonstrations and implementing a critique structure.Technologies: SVG, XML, CSS, Javascript, Figma, Sketch, Confluence, IllustratorCisco, San Francisco, CA 4/2019  12/2019Lead UX/UI DesignerWorked on the User Experience for the Cisco Managed Services Accelerator (MSX) to design an interface for the multi-tenant, multi-service, cloud-native, service creation, and delivery platform. Moved to the marketing team to contribute to the UX for the main Cisco site.Technologies: Miro, SketchWorkday Analytics, San Francisco, CA 4/2018  2/2019 Lead UX/UI DesignerIn the Analytic Applications product, drove UX starting with information architecture, storyboards, and design system components.Performed resesarch, analysis, and design of fill patterns for the visualization library used for chart accessibility in the Workday UI.Technologies: Sketch, Figma, Zeplin, Notion, Confluence Office of Kinetictype, San Francisco, CA 12/2006  3/2018 Boutique consultancy focused on interaction design, infographics, and illustration across the development life cycle. Principal UX/UI DesignerLed all aspects of the business, from customer acquisition to scoping, managing, and implementing projects.Gathered and facilitated contentsimplifying complex technical topics to essence. The majority of the work focused on UI/UX design, Infographics, and Documentation.Technologies: Illustrator, Sketch, Raw.io, Tableau Select Clients: UserTesting.com, Fitbit, Tivo, Flip Video, Google, Wieden+Kennedy, Intel, McSweenys, Valimail, Charles Schwab. UI/UX DesignPerformed full-scope UI/UX analysis, starting with an audit of current information architecture, gathering re- quirements, conducting user research, and performing stakeholder analysis to synthesize into new workflows and designs. All key user interaction patterns were optimized for both mobile and desktop experience.To assist with implementation, introduced teams to techniques, including service design and responsive design, created pattern libraries, and worked with product managers and designers to create a critique process to develop best practices.InfographicsEngaged with a diverse set of stakeholders to understand the problem space and the goals of the piece.Facilitated discussions and conducted research to distill vague and complex ideas into essential components, so that they could be presented in a simple, logical, and coherent manner.Created custom icons, logos, and hand-drawn illustrations for the final design to help visually communicate stories to match brand aesthetics.DocumentationCollaborated across design, product management, and engineering to document complex data flows, user interac- tions, and core domain-specific concepts.Led focused discussions and rapidly iterated on designs to create lasting artifacts, primarily diagrams and design libraries, that helped eliminate ambiguity and provided clarity to staff across the organization. ADDITIONAL RELEVANT EXPERIENCEThe Chicago Tribune, Chicago, IL 11/2004  12/2006 Visual JournalistIllustrated and designed 3-4 maps, diagrams, and charts on a daily basis in both print and digital media. This involved custom illustrations and rapid execution. Created interactive visualizations that were among some of the first on the web.KIERA WESTPHALPHONE NUMBER AVAILABLEkierawestphal.comEMAIL AVAILABLE@kinetictypeLINKEDIN LINK AVAILABLEPRODUCT DESIGN LEADA product designer with a background in visual storytelling and expertise in design system creation. Successful at incorporating infographic and illustration capabilities to improve user experience design and documentation while advocating for the user. Highly collaborative and adaptive to team processes with developers and fellow designers.CORE COMPETENCIESDesign Systems User-Centered Design User Research Team Leadership Project Management Process Improvement Workshop Facilitation Stakeholder RelationsGraphic Facilitation Information Architecture Prototyping Visual Design Storyboarding Visual StorytellingEDUCATIONCarnegie Mellon University, Minor, Fine ArtsBachelor of Fine Art (BFA), Communication Design, HCIINTERESTSSwing Dance Bicycle Touring Open-water Swimming Ukulele Sketching