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Title Real Estate Product Development
Target Location US-IL-Chicago
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Candidate's Name
Street Address  N Seeley Ave. PHONE NUMBER AVAILABLE CellChicago, IL Street Address  EMAIL AVAILABLEQUALIFICATIONSMarketing, sales, and logistic professional with over thirty years experience in the Consumer Product Industry (including housewares, health & beauty aids, office products, air mattresses/inflatables, pools, artificial trees/lights, picture frames/albums, and real estate). Proficient in all areas of new product development, marketing management, business development, and globalization with major competence in:New product development Supply chain managementMarketing plan development & implementation Pricing strategiesSales support and product training Promotional campaignsMarket research, analysis & syndicated data Budget & P&L planningComprehensive line reviews Sales forecastingNew customer evaluation and selection Special event planningProficient in identification of acquisition/licensing opportunities, due diligence, contract negotiations, and business plan development and implementation. Developed and executed both domestic and international product training and promotional programs. Successful in establishing and obtaining business objectives. Customer focused. Self-starter, with a reputation for results, initiative, resourcefulness, and team leadership. Excellent organization and tri-lingual communication skills. Ability to build shareholder wealth, seize new market opportunities, and enhance overall competitiveness.PROFESSIONAL EXPERIENCEBAIRD & WARNER, Chicago, IL 2013 to PresentA $7.4B corporation positioned as the Market Leader in the Luxury Residential Market, and an Emerging Player in Investment Real Estate.Managing Broker  Commercial, Residential and Investment Real Estate.Managed portfolio of 36 real estate investors. Implemented new recruiting system with incentives and identified different levels of investment based on individual or group capital outlay.Specialized in working with key investors to maximize profit and ROI. Purchased over 40 homes for investors  either rehabs or tear downs for flips.Industry Expert, working with key managing brokers from other offices to streamline and improve Baird & Warners internal processes. One example, established a new software system to track all leads, sales and tasks. Also hired bookkeeper to increase return on revenue and speed up the closing process.Created and executed new marketing and sales materials proving agents with complete tools for new listings, sales and growth opportunities. Highlighting Baird & Warner as a niche player in competitive Real Estate market. Worked with several third parties to strengthen industry presence.POLYGROUP SERVICES N.A., INC., East Dundee, IL 2010 to 2013A $780M corporation positioned as the Market Leader in Pools and Christmas Trees, and an Emerging Player in airbeds.Sr. Product Manager  Airbeds/Furniture (including Embark, Mainstays, Nordic Peak,etc.), Pools/Inflatables (including ProSeries, SummerEscapes, QuickSet, etc.) & Artificial Trees/Lights/Ornaments (including SureBrite, PerfectShape, Instant PullUp, Vermont Singature, etc.)Lead Product Development Manager focused on new products, innovation and category growth. Most senior development person overseeing all NPD.Project Leader in charge of a core team of 20 engineers & design managers that focus on sustainable, disruptive & commercial innovation. Work hands-on with team to create, design and develop - bringing new products to life.Industry Expert, working with quality, production, customer service and sales to position our company as the category leader. One example, established a new state of the art, vertically integrated facility for airbed production. Reducing costs, improving quality and increasing capacity.Prioritize and execute high profile products and decisions with company Directors  proving why to invest, identifying key growth segments, outlining specific products, establishing new patents, and working with Sales to get necessary product placement. For example, brought in flocking machine and developed new line of 45 airbeds and 20 furniture items to generate new business at Walmart, Target, Kmart & other retailers.Candidate's Name  Page 2 of 3 EMAIL AVAILABLEAERO PRODUCTS INTERNATIONAL, INC., Schaumburg, IL 2007 to 2010A $116M corporation positioned as the Brand Innovator in air mattresses and inflatables.Product Manager  Aerobed (including One Touch Comfort, Comfort Elevated, Sleep in Style, Sleep To Go, Deluxe Comfort & Lasting Comfort Beds), Aero Sport (including All Terrain, Excursion, Adventure & Overnighter Beds, Tailgater Chairs, Pools, etc.), Aero Active (including PerformaLite & Endura Bed, Self-Inflating Mats, Flashlight Pump, etc.) & PL (Mainstays)Red Team Leader managing Walmart/Walmart.com, Sams, Target/Target.com, Costco/Costco.com, BJs, Kmart, Meijer, Walgreens, Sears, Pamida, JC Penney, Smart Bargains, Fred Meyer & Canada. Utilize cross functional team to review, develop and implement new products, securing $35.2M in gross revenue without exceeding $16.1M in cost of goods sold. Hit 96.6% of financial objections in tough economic times. Responsible for top 5 of 8 largest accounts.Met gross profit goals of $22M (top line growth of 14%) through aggressive NPD and VA reviews (cost savings events), and established strategic plans to hit 500K in unit sales. Secured Walmart store test bringing in 315K annual units.Drove innovation in price sensitive Red Team accounts. Focused on trends and new product constructions in order to penetrate into new channels and expand into different categories. Successfully developed Sleep in Style for Walmart and new auto-stop pumps at Target to turn around a flat sales (with plus 57% units and +24% dollars YTD), as well asintroduced Lasting Comfort with innovative headboard and enhanced durability at Costco. Testing Easy Dreams beds in Target Bedding for incremental sales in addition to current Sporting Goods section. Penetrated Staples for adjacent category growth and first time product placement.Developed new blister packaging for Walmart to gain first time placement for Aero, displacing Simmons products from the planogram. Achieved incremental sales of $19.455M for the company, including a successful dual supplier relationship for existing Walmart Store Brand (Mainstays). Also developed secondary supplier network to meet increased demand requirements.VI-JON INC., Smyrna, TN 2003 - 2007A $530M private label & contract manufacturer poised as the market leader in various HBA & First Aid categories.Category Marketing Manager  PL, Store Brands, and True Brands in Skin Care, Hair Care, Bath & Body Care, Baby Care, Wets (Alcohol, Peroxide), Drys (Epsom Salt, Powders), Laxatives (Citrates, Mineral Oil), and Air Fresheners.Closely managed products in 7 core categories, representing 450+ formulations and 5,000+ SKUs. Overall responsibility for 60% of business revenue and growth.Met EBITA goals of 6-7% (top line growth of 7-10%) through NPD and cost reductions, and implemented aggressive plans to take the company to $300M level. Exceeded Hair/Skin Care growth objectives >10% for FY06 vs. FY05.Implemented FY07 Strategic Marketing Plans with cross functional teams. Focused on new holistic approach for Personal Care and incremental growth from NPD, working closely with Walmart, Target, Walgreens, Publix, Dollar General, etc.Researched new categories and made acquisition recommendations for products that made sense with existing core offerings. Maintained and expanded growth and profitability, as well as strengthened the core mixDeveloped next generation brands beyond traditional PL/Store Brand offerings. Examples: AgeLess Reflection, All That, Natures Selection, Swish, Germ-X.WORLD KITCHEN, Franklin Park, IL 2002 - 2003A $1.2B corporation strategically positioned to be the Housewares leader for preparation, cooking, serving, and storage products.Global Marketing Manager  WKI Brands (Corelle, Corningware, Pyrex, Bakers Secret, Oxo, Revere, ECKO, Visions, Chicago Cutlery, Grilla Gear, Sunburst, etc.).Developed and implemented Global Retail Strategy, focusing on Walmart, Carrefour, and Costco. Established plans to increase Global business by $6M in 03.Made continual improvement in Customer Service to reach minimum of 96% service levels with fewer inventories. Tracked at $98.6% as of 12-31-02.Grew supply chain competenciesprocess, metrics, and fact-based decision making. Direct shipments up by 7% year over year.Rebuilt and repositioned WKFSTreat Our Stores as a Customer. Looked to expand by 20% in 2003, as well as refurbish 10% of existing Factory Stores.Met financial commitments on cash and income. Top line sales were $95,282M ($413K ahead of plan), with EBITA of $4.807M ($268K ahead of plan) as of 12-31-02.Candidate's Name  Page 3 of 3 EMAIL AVAILABLEInvested and drove growth in New Products and innovation; funded ways to build current powerful brands by a minimum of 20% from NPD. As of 12-31-02, 30.4% real NPD coming from global operations.SANFORD INTERNATIONAL/NEWELL INTERNATIONAL, Bellwood, IL 2000 - 2002A $508M division of Newell-Rubbermaid strategically positioned to be the end users choice for writing, marking, correction, and coloring products & $75M division of Newell-Rubbermaid focused on the international distribution of various Newell brands.Marketing Manager  Sanford Brands (Papermate, Parker, Waterman, Reynolds, Berol, Rotring, Sharpie, Accent, Expo, Colorific, Prismacolor, Grumbacher, etc.)Product Manager  Specialty Brands (Goody, Sanford/Papermate, Rogers, Rolodex, Eldon, Intercraft, Burnes of Boston, Connoisseur, Holson).Managed team of 5 employees to promote sales and dollar growth in assigned product categories in over 115 countries that represented a total of $51M+ in revenue. Achieved an increase of 17% over budgeted gross margin in first year.Assisted Global Account Managers with product selection, program development, and analysis of appropriate product lines in order to drive commercial lines (particularly in Europe). Established a new European team, reorganizing sales/ marketing activities by brand to grow the existing business with standardized guidelines.Worked with Product Trainer to insure proper sales/marketing training of in-country new hires and trade show attendees. Seminars were up 26% over prior period.Developed effective and timely communication to drive new product launches, promotions, etc. Tweaked domestic programs for international palettes allowing for an increase of 21% in overall activities provided to the trade.Managed inventory reduction team. Reduced excess and obsolete (E&O) by 23% in year one.Initiated custom deal process for large global customers. Contributed approximately $2.5M in incremental sales revenue through special custom deals in year one.Performed extensive line reviews for global accounts, including Walmart, Kmart, Office Depot, Office Max, Home Depot, as well as large in-country distributors. Cemented strong relationships with key accounts.BLISTEX INC., Oak Brook, IL 1993 - 2000A $380M health & beauty aid manufacturer selling brands both domestically and globally.International Marketing Supervisor  Lip Care brands (Blistex, Mirame, Herbal Answer, Lip Tone, and Ultra) and Health Care brands (Stri-Dex, Kank-a, Foille, Dyprotex, and Ivarest).Managed over 32 distributors/agents in 75 countries worldwide. Increased existing business an average of 13% a year for four years.Directed manufacturing, marketing, finance, purchasing, design, and import/export activities. Received a 98% overall success rating over 4 years from external and internal customers.Created and developed European universal packaging and advertising campaign. Cut inventory costs by 26% and lowered usage fees by 19%.Built and cultivated 8 new international markets over 5 years. Increased revenue by 11% with these successful initiatives.Negotiated new brand acquisitions and set-up distribution, co-distribution, licensing, and royalty agreements. Assisted in the purchase of two successful product lines for the company ~ one of which currently accounts for 30% of total revenue.EDUCATIONElmhurst College, Elmhurst  ILBachelor of Science, International Business & German - 1993.Illinois Brokers License  2010.Indiana Brokers License  2018.Master of Business Administration, currently evaluating local schools.Professional AttributesUnderstand and embrace diverse cultural flavors through travel/business relationships in Europe, Asia, and Latin AmericaEnhanced language skills through 10+ years German and 5+ years Spanish studyChairperson Blistex Winner Circle Committee and Newell Inventory TeamJunior Achievement (JA) company advisor & Business Mentoring Program since 94Proficient in Microsoft Office (Access, Excel, Outlook, PowerPoint, and Word), SAP, BW, and other business software

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