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Click here or scroll down to respond to this candidateCandidate's Name PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLEMedia buyer/planner with more than 15 years of experience planning, negotiating, buying and managing campaigns while bringing them in on budget and achieving metric goals. Experienced in mediums including television (local broadcast, local cable, national cable, Canadian cable, syndication and OTT/CTV), radio (local and national terrestrial and satellite), streaming audio, print, OOH, social and digital.Client experience includes the following categories: telecommunications, pharmaceutical (HCP & DTC), food & beverage, entertainment, finance, insurance, diet/fitness, education, e-commerce, CPG and retail.Areas of ExpertiseMedia PlanningOptimizationMedia BuyingNegotiationCampaign ManagementVendor RelationsAccomplishmentsSupervised implementation of $250 million integrated media plan to ensure all client goals were met.Through analysis and efficient buying improved product CTRs 75 and 520 %.Led 206% annual increase in television ad spend due to improved performance.Spearheaded 92% year-over-year increase in DRTV ad spend.Led client from short flights to 52-week campaign by demonstrating an ever-increasing ROI while expanding the number of markets covered and overseeing an exponential increase of budget.Career ExperienceSimantel Group Ltd. - Senior Media Strategist New York, New York 2023Clients: Caterpillar Inc. and Country FinancialManaged over one million dollars of media campaigns.Developed media plans for upcoming initiatives to target desired audiences.Collaborated with internal teams and vendors to ensure smooth delivery and effective results.Beacon Media Group - Director of Digital Media Lyndhurst, New Jersey 2022Clients: Bandai, Incredible Group, Genius Brands, Playmobil and IMC ToysManaged numerous toy and collectible brands to ensure proper execution of media plans.Met with clients to review campaigns and discuss upcoming needs.Researched, planned, negotiated and purchased $5.4M of digital media on behalf of clients.Analyzed and optimized campaigns to make sure performance goals were achieved.ADK America - Associate Media Director New York, New York 2020-2022Clients: Fresenius Kabi, Salonpas, Choose New Jersey and Nippon PMACNegotiated rates and implemented media buys to reach target audience.Prepared media plans for approval and compiled results decks to provide campaign analysis.Led clients digital initiative to reach additional customers and improve media mix.Purchased radio and OOH media to promote client recruitment initiatives.Planned and implemented $160K and $260K multimedia campaigns to launch new products.Candidate's Name Media Freelance Contractor Greater New York City 2015-2020Media Manager - Media BuyerClients: X-Chair, GoSleep, Kakar Pillow, D Free, BioDerm and Raleigh HousePlanned, negotiated, purchased and analyzed television buys.Luquire George Andrews - Media BuyerClient: Charlotte Area Transit SystemPlanned, negotiated and implemented awareness campaign to promote new transit routesNoble People - Media BuyerClients: Hallmark Channel and Oscar Health InsurancePrepared reports for client data analysis study.Compiled advertising avails to help implement upcoming buy.IQVIA - Media Planner/AnalystClient: TherakosAnalyzed performance data and prepared quarterly results decks for client presentation.Negotiated with new vendors to provide client appropriately targeted advertising options.Havas - Senior Connection PlannerClients: Fendi, Marc Jacobs and RimowaPlanned and implemented multimedia campaigns for fashion brands.Analyzed campaign data and prepared weekly client reports.Reconciled $1.4 million of media to close out the year.MediaCom - Senior Media PlannerClient: Citizens BankHandled all day-to-day updates of client data for $25 million annual campaign.Prepared final results presentation for $570,000 initiative.Essence - Planning SupervisorClient: TargetPlanned, managed and reported on $35 million worth of media campaigns.Conducted competitive research and analysis on retail trends for 2019 planning.Greater Than One - Media PlannerClients: Portola Pharmaceuticals and Alnylam PharmaceuticalsNegotiated lower rates and added value in order to implement an effective $1.6 million media buy for the second half of 2018.Researched and analyzed competitor data for $1.8 million 2019 media plan.Initiative - Negotiator, Digital and Video PartnershipsClients: Merck, Papa Johns Pizza and MillerCoorsManaged $15 million quarterly broadcast buy to ensure deliverables.Prepared content guidelines report, mix sheets and post reports.Reconciled over $9 million of digital media to wrap up MillerCoors business.Della Femina Advertising - Media PlannerClient: Atlantic Health SystemAnalyzed costs and distribution to develop $355,000 media plan.WWE - Sales PlannerAccounts: Paramount Pictures, Universal Pictures, Warner Brothers, Lionsgate, Disney, DirecTV, Hulu, Netflix, Boost Mobile, DraftKings, Yamaha, Dennys, Red Lobster, Krystal, Tyson Foods, Totinos, Maxwell House, Hefty, Ubisoft, GameFly and AcuvueResearched and developed integrated media plans based on customer needs and WWE assets.Hearts & Science - Strategy SupervisorClient: AT&TDeveloped multi-option $180 million 2017 media plan for Cricket Wireless subsidiary.Analyzed media mix metrics and developed $50 million optimized media plan for business solutions division.DiMassimo Goldstein - Integrated Media PlannerClient: Sallie MaeResearched and developed $3 million integrated media plan based on analytics and client goals.Sigma Group - Media BuyerClients: Ritas Italian Ice, Liberty Science Center and BrutAnalyzed client results across mediums and updated reports with new findings.Mediavest - Media ManagerClient: Cox CommunicationsImplemented and managed digital media campaign designed to acquire new customers.Native Commerce - Senior Media BuyerClients: Survival Life, DIY Ready, Pioneer Settler, Absolute Rights, How To Invest, Youre So Pretty, Makeup Tutorials, Homemade Recipes, Gun Carrier and Absolute WealthResearched, planned, negotiated, implemented and managed television, radio, print and display advertising for ten e-commerce websites.JL Media, Inc. - Associate Media Director, Direct Response Union, New Jersey 2014-2015Clients: Scarguard, HeadBlade, Good Night, Fragrancenet and Bikini ReadyResearched and developed all media plans for new business proposals.Negotiated and executed television and radio buys for all campaigns.Hill Holliday - DR Media Supervisor New York, New York 2012-2013Clients: Liberty Mutual, TripAdvisor, Great Wolf and Capella UniversityManaged national cable and spot market television campaigns.Helped client achieve annual metric goals ahead of schedule.Met campaign metric goals and stayed on budget despite numerous preemptions.Halogen Response Media - Broadcast Supervisor New York, New York 2006-2012Clients: Capital One, Comcast, Kraft, Coca-Cola, Disney, Avon, AAA, Walmart, Touchstone Energy, Universal Technical Institute, Bristol Myers Squibb, Rent-A-Center and WellpointResponsible for managing television and radio campaigns on behalf of numerous clients.Consistently cleared 95% or better of multi-million dollar budgets without exceeding any limits.Reconciled 98+% of invoices within 15 days of receipt, assuring clearance for timely payment.Early CareerHorizon Media - Broadcast SupervisorClients: TrimSpa, Wyndham, Lasik, Heald College and Strayer UniversityID Media - Senior Media Buyer/Buying Account ManagerClients: Gevalia, LOreal, Bose, GSK, Novartis, Bowflex and US NavyComputer SkillsKnowledge of the following: Word, Excel, Outlook, PowerPoint, Keynote, Lotus Notes, Core DR, Core Buy, Spectra, Prisma, Basis, Strata, Bionic, Donovan, Advantage, SQAD, Datorama, MediaTools, IAS, Nielsen NPOWER, Nielsen Ad*Views, Competitrack, Comscore, Pathmatics, MRI-Simmons and Kantar.CertificationsGoogle Campaign Manager 360, Google Display & Video 360, Google Ads Search, Google Search Ads 360, Google Ads Display, Google Analytics, Amazon Ad Server, Amazon DSP Campaigns, Microsoft Search, Microsoft Shopping, The Trade Desk Marketing Foundations, The Trade Desk Data-Driven Planning, HubSpot Social Media Marketing, Magnite University Buyer's Guide to Connected TV, Magnite University Advanced TV for Advertisers, Magnite University Audience Data for Advertisers and Magnite University Adtech Fundamentals.EducationCertificate, Internet Marketing EssentialsPace UniversityBachelor of Science, MarketingArizona State University |
