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Click here or scroll down to respond to this candidateCandidate's Name
Portland, OR Street Address PHONE NUMBER AVAILABLELINKEDIN LINK AVAILABLE EMAIL AVAILABLEBrand Development & Marketing ManagerGo-To-Market Global Brand Management Channel MarketingExperienced brand manager and global marketing professional with significant international experience driving Go-To-Market (GTM) strategies and brand initiatives at Retail and Strategic Accounts. Skilled at contributing to cross-functional leadership teams to define and execute against business growth across sales, operations, and distribution channels. Proven at creating and delivering integrated and impactful marketing campaigns and programs that grow awareness and drive sell-through data-based marketing decisions. Well-versed at working effectively across highly matrixed organizations to push department and enterprise objectives. Genuine, intellectually curious, and a creative thinker with a knack for inspiring people and influencing outcomes across all levels within and outside the organization. Certified in Google Ad Search, SEO, SEM, and HubSpot with real-world experience in the digital space. Areas of Expertise:Brand and Product MarketingCross-Functional CollaborationSales EnablementIntegrated Marketing CampaignsProject Management & OrganizationAgency Briefing & Vendor OversightBudget ManagementDigital MarketingSEO, SEM, Google Ads, HubSpotPROFESSIONAL EXPERIENCESHINE ON RESUMES, Owner / Operator - Portland, Oregon, 10/2016 to PresentIdentified a need in the resume space to provide an alternative to resume mills and founded a small business to provide hand-crafted resumes through a differentiated process that draws out clients and accomplishments from their work history to attract future employers. ``Created company manifesto and visual identity, developed client pipeline from referrals and word of mouth, and developed an online presence leading to a successful digital outreach strategy.Drive marketing efforts to attract clients through digital methods with retargeting, Search Engine Optimization (SEO), and content.DILLON & ASSOCIATES, Marketing Manager - Portland, Oregon, 4/2024 to Present Responsible for all marketing activities for a local, high-end office chairs and furniture company. Manage Google Ad campaigns, review Google Analytics, and make changes as necessary to maximize ROI. Manage posts on social media platforms focusing on key items and promotions. Identify opportunities for B2B marketing and create marketing materials and email campaigns.MOBILE TECHNOLOGIES INC (MTI), Marketing Lead (4-Month Contract) - Hillsboro, Oregon, 11/2022 to 3/2023Drove lead generation and marketing efforts for a fast-paced technology company with multiple verticals. Reporting to the CTO, collaborated closely with sales leadership to bring to market key sales and business initiatives to grow sales. Led marketing efforts and sales enablement globally. Managed marketing cases in SalesForce, allocated resources, and transitioned prospects into leads.Developed and executed a robust lead generation and content calendar.Actioned weekly social posts, email campaigns, and thought leadership content aligned with the sales funnel.Created marketing operational standards, processes, and policies to streamline and improve timelines and quality of work.Managed outside digital agency and created HubSpot email campaigns; contributed to SEO efforts, and all digital efforts.Tracked Google analytics and reviewed digital campaigns to make informed decisions on content, channel, and timing.Utilized Workfront to manage all marketing projects, productivity, timelines, approvals, and budget.DR. MARTENS AIRWARE USA, International Distributor Marketing Manager (LATAM) - Portland, Oregon, 6/2019 to 7/2020Leadership role to drive marketing direction and execution for the LATAM region to support brand market position and identify growth opportunities. Traveled extensively to LATAM markets to meet with distributors and Key Account leadership to understand our mutual goals, develop project timelines, and identify and define solutions to address gaps and ensure success.Responsible for communicating global marketing direction to distributors. Provided guidance and outcomes for all marketing functions (Retail, social media, digital marketing, visuals and creative approvals, traditional advertising, PR).Led regional marketing and Go-To-Market (GTM) Business Planning sessions to align with global brand and product initiatives.Conducted market audits/assessments and gap analysis to drive standardization, consistencies, and efficiencies across distributor markets and held weekly meetings with all markets individually.ASCENT INDUSTRIES, US Marketing Manager - Portland, Oregon, 5/2017 to 12/2019Leadership role to drive the marketing strategies. Supported Key Account sales, executed multi-channel marketing plans, and grew brand awareness and consumer engagement. Constructed and implemented GTM strategies focused on sales enablement and cost control to ensure successful product launches for marketing best practices for four distinct brands under the company name. Company closed in 12/2019.Collaborated with Sales Leadership, Product, and Supply Chain to build plans for driving sell-in and sell-through.Managed, motivated, and inspired a team of five marketing professionals responsible for Merchandising, training/education, creative design, and social media/engagement.Oversaw the planning and execution of in-store industry events to build awareness and credibility for family of brands.Responsible for marketing budget and fund allocation for all marketing activities.PORTLAND PRODUCT WERKS, Marketing & Business Development Specialist (contract) - Portland, Oregon, 10/2013 to 11/2016Collaborated with the President and General Counsel to establish and implement a Business Development plan to reach 3-year revenue goals. Built strategy for expanding license and franchise opportunities, as well as new acquisitions of Brands for the portfolio. Lead a research project that informed the sales strategy for a new product line that targeted Brick & Mortar, online, and national retail accounts.COLUMBIA SPORTSWEAR COMPANY, International Marketing Manager, Intl Distributors - Portland, Oregon, 10/2013 to 11/2016Strategic Brand marketing and Go-To-Market Management role that led global distributor teams and strategic key accounts to execute marketing programs, product launches and in-store initiatives that contributed to both brand and commercial growth.Collaborated with global marketing leadership on messaging, visual identity, campaign development, and marketing asset needs assessment for global usage with extensive knowledge on international / regional marketing needs and requirements.Approved local distributor plans marketing allocation, regionalized / adapted creative to ensure global standards were met.Created marketing campaigns to support Brand and commercial drivers for the international business units, regionally.Hired, Trained, and Managed external agencies to execute creative, PR, and marketing plans in market.Developed and implemented a strategic approach for allocating distributor Marketing and MDF budgets.COLUMBIA SPORTSWEAR COMPANY INTERNATIONAL SARL, Marketing Manager, EMEA - Geneva, Switzerland, 3/2010 to 9/2013Marketing leadership role within the International Business Development Sales team responsible for Go-To-Market strategy development and sell-in to distributor partners Contributed to the overall growth and profitability of the Columbia Brand in EMEA with a focus on Russia and launching new partners in emerging international markets.Ensured GTM strategies were embraced executed seamlessly across Europe, Middle East, and Africa (EMEA).Hired, managed, and motivated a team of five visual merchandisers to execute best practice trainings, approve new store look & feel and merchandising standards.Recognized a business opportunity in Russia that required a unique marketing campaign for the market. Campaign included TV, Digital, Print and OOH executions. Managed external agency, budget, and timeline.COLUMBIA SPORTSWEAR COMPANY INTL SARL, Mktg Specialist, EMEA - Geneva, Switzerland, 7/2008 to 3/2010Relocated from. Marketing leadership role within the International Business Development Sales team responsible for Go-To-Market strategy development, sell-in to distributor partners, and execution. Lead planning with distributor and channel partners to ensure global initiative success. Served as the primary contact and functional expert on all marketing and retail related topics.Held quarterly GTM meetings with EMEA distributors to ensure understanding of and alignment with priorities & initiatives.Developed MDF allocation plan and tracked performance against set KPIs by market, analyzing ROI and adjusting spend as needed.COLUMBIA SPORTSWEAR COMPANY, International Marketing Project Manager - Portland, Oregon, 6/2006 to 7/2008Lead the briefing, trafficking and approval process for complex International Marketing projects and global tools development across all marketing Tracked timelines and milestones, budget, and delivery of multi-layered project output to ensure on-time and on-budget delivery.EDUCATION & CREDENTIALSCertificate in Google Ad Search, SEO & SEM, HubSpot email marketing, and Google AnalyticsUNIVERSITY OF OREGON Continuing Education, October 2023Bachelor of Arts, International StudiesUNIVERSITY OF OREGON Eugene, Oregon |
