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Click here or scroll down to respond to this candidateCandidate's Name
Street Address SE Hidden Falls Dr.Clackamas, OR Street Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLEProfessional SummaryVision-driven change agent with career-long record of strategic marketing success for leading organizationsProven talent for aligning business strategy and objectives with established strategic marketing paradigms to achieve maximum operational impacts with minimum resource expenditures. Growth-focused leader with expertise spanning advertising campaigns and go-to-market strategies, brand management, cross-functional team collaboration, budget administration, marketing asset development, and numerous facets of account managerial excellence. Exceptionally dedicated professional with keen interpersonal, communication, and organizational skills for the diverse modern marketplace.Core CompetenciesStrategic Marketing Calendar DevelopmentClient ManagementManagementCreative Asset Development for All MediaProduct Development & InnovationE-Commerce OptimizationDigital Media, such as PPC, SEO, SEM, Web, UX, EmailTraditional Media, including Radio, TV & PrintProfessional ExperienceOLIVER Agency/Adidas and Central Garden & Pet, Portland, OR, Oct 2020 Oct 2023SENIOR ACCOUNT DIRECTOR/SENIOR PROJECT MANAGER (APR 2022 OCT 2023)Responsible for the account management of eCom asset development (carousel images, enhanced content, SEO-optimized copy) for Central Garden & Pet and their 60+ pet and lawn & garden brands.Collaborate with senior clients, brand/product managers and BU leaders to create best-in-class eCom assets that elevate brand through storytelling and design, while increasing conversion on the digital shelf and leading 3rd party seller platforms (Amazon, Walmart, Home Depot, Chewy)Partner with clients to develop & optimize process, establish ways of working/SLAs, identify & track KPIs and develop SOWs.Manage all projects phases from scoping/estimation, briefing, strategy development, creative concepting, campaign execution and analysis/reporting.Build and implement an in-house creative studio from the ground up that required staff planning, interviewing/hiring, team management and senior leadership responsibilities.Guide internal team and creative process to ensure all work achieves the creative brief, provides solutions to clients business needs and delivers expected ROI.Actively pursue incremental SOWs and project work to drive account growth and profitability.Support set-up and implementation of new accounts/studios.ACCOUNT DIRECTOR/SENIOR PROJECT MANAGER (OCT 2020 APR 2022)Responsible for the account management of eCom asset development (display, social, web, app, affiliate), editorial SEO content creation (long-form articles, videos, illustrations/graphics) and technical SEO deliverables (page titles, on-page copy and metadata).Responsible for the account management of all technical and editorial SEO content creation efforts for the adidas brand.Partner with clients to understand business needs and develop cohesive content marketing plans and the corresponding processes needed to execute best-in-class digital content with a strong focus in elevated video and editorial blog content.Implement internal support, tools and resources needed, as well as client support, in the management of digital projects from start to completion.Review all project requests, estimates, staffing plans, schedules and allocate team resources accordingly.Maintain an accurate and up-to-date record of all projects and their status using workflow management technology.Monitor and incorporate feedback from the client and/or the internal team for continuous workflow improvement.Identify and troubleshoot bottlenecks in team structure, resource allocation, workflow, information sharing and collaboration with external partners.Define and optimize processes to maximize the effectiveness of available internal team resources to deliver optimal results against clients priorities.Maintain clear face-to-face communication with clients and stakeholders at all times and partner with clients and different cross-functional teams.Manage budgets, create SOW documents and oversee billing process both internally and externally.Create detailed reporting on teams performance against monthly and quarterly client business objectives and KPIs.Liquid Agency, Portland, OR, July, 2019 April 2020ACCOUNT DIRECTOR/SENIOR PROJECT MANAGERResponsible for effectively managing the $2 million budget for the Ernest Packaging Solutions account.Consult and collaborate with client to develop a strategic yearly marketing calendar and budget to successfully drive desired results against pre-defined KPIs and business goals.Lead all Brand Experience (BX), Customer Experience (EX) and Employee Experience (EX) initiatives for the brand by synchronizing efforts of internal cross-functional teams through workflow and timeline management.Oversee campaigns from inception to execution, including strategy development, defining media approaches, developing & optimizing creative and analyzing performance for fully integrated campaigns (video, social, print, display, PPC/text, outdoor, broadcast and internal communications).Utilize project management systems and best practices to effectively deliver all projects in a timely manner at the highest profit margin possible.Develop SOWs, creative briefs, project timelines, resource allocation plans, project scopes/estimates, change orders and all other necessary documentation to ensure projects are diligently managed through completion.Control all client communication by managing weekly status meetings, monthly performance reports, QBRs, client review/approvals and strategy sessions to build trust and relationships with external stakeholders.Proactively track and analyze all projects for financial health while making recommendations for process efficiencies and work with upper management to continually forecast future revenue and profitability.Partner with internal and external resources to produce best-in-class creative assets in all mediums with a specific focus on video/digital/social/email content.Sq1 Advertising/Ansira, Portland, OR, December, 2012 May, 2019CREATIVE SERVICES MANAGER, February, 2016 May, 2019Accountable for production of all creative assets for 20+ clients serviced by the agency.Partner with account service team and clients to scope projects, provide accurate estimates of hours and hard costs, create detailed timelines, and develop comprehensive creative briefs to ensure timely, on-budget delivery of creative assets.Organize workflow priorities for eight creatives in the department and allocate resources to ensure all key dates are met in a timely manner.Synchronize timelines on all projects to ascertain key dates are met; this includes project kick-offs, briefing meetings, internal reviews, client reviews and final asset delivery.Cultivate new project management processes using Kaizen and Lean Daily Management best practices in order to optimize the departmental effectiveness.Manage existing and establish new vendor relationships to help production of final assets.Demonstrate expertise in all creative mediums, including point of sale, packaging, display, video, social, email, radio, OOH, website development, and user experience.Benefit efforts in association with brand positioning, identity and logo development, brand guidelines, consumer segmentation, customer relationship management, and customer journeys.ACCOUNT DIRECTOR, December, 2012 February, 2016Spearheaded all conversion optimization efforts for Hi-Tec/Magnum Footwear, Bionic Gloves, Provenance Hotel Group, Wacom, InFocus and Medical Teams International accounts.Conceptualized fully-integrated strategic marketing plans based on each client or brand's business objectives.Cooperated with clients to establish KPIs that could measure effectiveness of all marketing initiatives, and regularly generated reports using analytical data and market analysis.Coordinated internal teams such as Creative, Planning, Digital Media, and Onsite Optimization, to activate fully-integrated marketing campaigns that utilized a platform agnostic approach to drive positive, measurable ROI that achieved business goals.Oversaw profitability of accounts, future forecasting, budget reconciliation, and identifying areas for partnership and client growth.7-Eleven, Inc., Dallas, TX, March, 2011 February, 2012MARKETING MANAGER (contract)Tasked with managing an $850k budget to support growth of 7-Eleven Fresh Foods categories and the 7-Select brand.Conceived marketing initiatives, including Point of Purchase (POP), traditional media elements, digital advertising, social media and vendor-funded promotions to build category sales growth.Collaborated with consumer insights, category managers, and financial teams to develop a product innovation pipeline, and to introduce new products utilizing cohesive go-to-market plans.Lombardi Family Concepts, Dallas, TX, March, 2010 December, 2010MARKETING MANAGERPioneered marketing, advertising, branding, public relations, strategic planning and LSM efforts for 10 restaurants.Established corporate marketing programs and yearly marketing plans with strategically-placed promotions to build brand awareness, per person averages, and overall sales growth.Crafted a social media program to engage existing and potential guests by communicating special events, seasonal promotions, and catering.Bostons Restaurant & Sports Bar, Dallas, TX, January, 2008 March, 2010NATIONAL FIELD MARKETING MANAGERFulfilled duties in association with management of a $1.3mm budget used to implement all local advertising and LSM efforts for 23 Bostons restaurants.Partnered closely with franchisees to create annual marketing plans to grow sales and guest visits by utilizing a combination of traditional advertising mediums, LSM programs, and point-of-sale materials.Governed the local network of local marketing coordinators to increase dine-in and delivery sales, large party bookings, catering, and overall brand awareness in the trade area.Sq1 Advertising, Dallas, TX, February, 2007 January, 2008ACCOUNT EXECUTIVEAccomplished the successful management of an $8mm national advertising budget for the 167-unit Lone Star Steakhouse brand.Realized a strategic marketing calendar to increase same store sales, guest counts, and per person average using traditional media and LSM techniques.The Richards Group/Pyro Brand Management, Dallas, TX, November, 2005 August, 2006BRAND MANAGERResponsible for managing the $5 million budget for Johnny Carinos Italian Restaurant account.Championed creative, media, and account planning teams to create compelling advertising campaigns, including print, radio, TV and social media.Composed creative briefs, determined project timelines, managed production schedules, monitored budgets, and conducted analysis to assess effectiveness of advertising.Sq1 Advertising, Dallas, TX, March, 2005 November, 2005ACCOUNT EXECUTIVEDirected a $1 million budget for the Butterball Turkey Food Service account.Conferred with client on brand positioning, and developed a strategic action plan to launch Butterball Turkey products to the Foodservice industry.Devised a yearly marketing calendar to advertise Butterball Turkey to the foodservice industry via trade journal advertising, Point of Sale materials, trade shows, and sales presentation materials.Chili's Bar & Grill/Brinker International, Dallas, TX, June, 2003 March, 2005MARKETING COORDINATORAccountable for coordinating the creation, production, and distribution of all in-store marketing materials for 1,000+ corporate and franchise restaurants; budget estimated at $1.5 million.United with culinary/R&D, procurement, consumer insights, and financial teams to develop LTO promotions and yearly marketing initiatives.T.G.I. Friday's/Carlson Restaurants Worldwide - Dallas, TX, May, 2002 June, 2003MARKETING COORDINATOR (Contract)Recognized, developed and managed local store marketing programs to build traffic, sales, and brand awareness in each restaurant's trade area.Leveraged budgets in correspondence with regional marketing campaigns and promotions, including TV, print, radio, LSM tactics, and event marketing.Education and CredentialsBachelor of Business Administration (BBA) in Marketing, 2001Colorado State University, Ft. Collins, COGPA: 3.2Additional InformationTechnical Proficiencies: Microsoft Office Suite, Project Management Software (Base Camp/iMeet/Mavenlink/Project Insight/Asana), Google Docs, Adobe Suite (basic knowledge), Google Ads Paid Search CertifiedInterests: Anything outdoors (hiking/camping/hunting/fishing/snow sports/mountain biking/dirt biking/snowmobiling), anything sports-related (playing & following team sports/cycling/studying martial arts/fitness), anything arts-related (literature/film/music/pop culture/design/architecture), all things advertising (traditional & new media/content creation/social media) and everything sacred (my family & friends/our country/history/helping people).References available upon request |
