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Title Digital Marketing Senior Manager
Target Location US-IL-Libertyville
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Candidate's Name , IL PHONE NUMBER AVAILABLEwww.pcdsix.com EMAIL AVAILABLE LINKEDIN LINK AVAILABLESummaryHighly adaptive, solution-oriented creative, and digital strategy leader with extensive experience in marketing and design. Most recently, delivered consistent growth as a senior manager and digital strategy team lead for Accenture. Have led both creative, and digital strategy teams serving a wide variety of clients, and industries.ExperiencePetrucci Creative + DigitalFreelance Creative / Digital Marketing (2024+)oBuilding brands and delivering for clients.AccentureDigital Marketing Senior Manager / Global Digital Lead (2020-2023)oLed a world-class team of digital strategists, doubling Accentures digital footprint for ten industries.oChampioned user experience / user interface (UX/UI) design at the enterprise level, pushing to develop a prototype tool interlocked with the core CMS system for page development, as well as revising and optimizing the email marketing product/process.oDesign voice of the digital leadership team, directing digital marketing strategy standards across the organization.oBroke new ground with The Industrialist, a cross-channel initiative showcasing client interviews, industry trends, and innovation in the industrial equipment industry.oShattered generic campaign expectations with interactive, cross-industry, consumer-focused campaigns for the CPG, travel, and retail industries. Cross-industry consumer wins included Food Research, The Guide, and Holiday Shopping Research campaigns.Group Digital Lead / Creative Lead (2012-2020)oSoothsayer for interactive thinking and creative strategy across several teams: Products Operating Group, Consulting, and the Client/Opportunity marketing teams.oThrough the power of digital solutions and creative design, sealed multi-million dollar deals with some of the worlds most prominent clients.oIn 2016, shook up the life sciences world with the launch of Accentures HealthTech Innovation Challenge, bringing together leading-edge startups with prominent life sciences, and health companies. Deliverables included visual identity, site pages, a video series, email marketing, social media ads, display design, and collateral materials.oDelivered integrated marketing excellence with the Healthcare Disrupted book launch, directing creative, and UX design for site pages, a video series, email marketing, social media, event displays, and infographics.oSpearheaded UX/UI design, development, and vendor collaboration for the Accenture Retail Store Tours mobile application, featured at the National Retail Federation (NRF) Retails Big Show.Digital MarketingNorth America Design Lead (2007-2012)oExpanded Accentures brand, cementing double-digit growth for industry microsites, social handles, and client digital campaigns.oStandardized content personalization, segmentation, and automation across client-centric campaigns and sites.oEstablished concrete ROI for team management, securing billable client hours, and establishing functional SLAs with internal partners and external vendors.oGuru of interactive storytelling, guiding the wider marketing team through the early days of the digital space.SkillsTeam Leadership Creative Strategy Digital Strategy Creative Direction Art Direction Graphic Design UX/UI Design Digital MarketingWeb Design Email Marketing Social Media Marketing Interactive Design Interactive Presentations Motion Design Video Editing SEO Strategy IA Strategy Wireframing Prototyping A/B Testing Marketing Automation AI Prompting Advertising Logo Design Collateral Design PackagingTechAdobe Creative Suite Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe XD Adobe Premiere Adobe After Effects Adobe Acrobat Adobe Experience Cloud Adobe Analytics Adobe Workfront Figma InVision ArtiosCAD SolidWorks QuarkXPress Monday.com Service Now QlikView Microsoft 365 Power BI Salesforce Marketing Cloud Hootsuite SprinklrTraining / CertificationAdobe Photoshop Adobe Illustrator SolidWorks Salesforce Google UX Design Professional Certificate* (In Progress)EducationNorthern Illinois University Bachelor of Fine Arts Emphasis: Design Major: Visual Communication Minor: Art History

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