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PHONE NUMBER AVAILABLE | EMAIL AVAILABLEPortfolio: https://Candidate's Name .crevado.com/ | LinkedIn: https://LINKEDIN LINK AVAILABLESENIOR GRAPHIC DESIGNERAccomplished Senior Graphic Designer with a strong background in marketing, advertising, and graphic design across digital and print media. Proven track record of success with prestigious brands including Pearle Vision, Luxottica Retail, top-tier advertising agencies, prominent newspaper and magazine publications, and direct-to-consumer retail marketers. Specializes in compelling advertisement layout, innovative social media design, strategic advertising campaigns, and compelling corporate branding. Committed to delivering impactful solutions that elevate brand presence and drive business growth for diverse clients nationwide.KEY SKILLS
Art Direction | Graphic Design | Brand Development | Team Leadership | Creative Strategy | Retail Marketing | Visual Communication | TypographyPhotography Direction | Logo Design | Desktop Publishing | Adobe Creative Suite | Quark Xpress | Mac OS | Windows | Remote AccessibilityAccountability | Mentoring | Critical Thinking | Adaptability | Project Management | Organization | Teamwork | DependabilityProfessional ExperienceBalance Point Creative | May 2016 PresentSenior Graphic DesignerUtilized Adobe Creative Suite to create compelling visual concepts across 10,000+ projects, ensuring brand consistency and high design standards. Collaborated with 47 cross-functional teams marketing, copywriting, and production to exceed client objectives in integrated campaigns. Provided expert art direction for photo shoots and illustrations, guiding creative processes for 500+ designs from inception to execution.Top 5 Achievements: Drove a 30% increase in average revenue over 5 years through strategic client portfolio diversification. Delivered freelance graphic design services, saving an automotive marketing firm $30,000 in hiring costs. Revamped website and graphics for a major energy client, leading to a 17% surge in new traffic. Enhanced project efficiency by 25% through productive vendor partnerships. Collaborated on creating a mascot for a new restaurant, resulting in a 65% boost in customer traffic.Top of FormBottom of FormTop of FormBottom of FormDesign 9 Creative Group | Feb 2008 May 2016Senior Graphic DesignerFounded and led a pioneering Creative Agency specializing in high-end Graphic Design services leveraging Adobe InDesign, Photoshop, Illustrator, and Quark XPress. Achieved rapid success as an independent contractor by acquiring over 15 new clients within the initial two years, driving a revenue surge of nearly 500% compared to previous in-house roles.Top 5 Achievements: Acquired a client base of 15+ new clients within the initial two years as an independent contractor. Developed over 15 logos and implemented branding strategies for local and national businesses. Engaged clients through forums, presenting mockups and capturing feedback to drive iterative improvements, leading to a 15% increase in conversion rate and 20% higher customer satisfaction. Created over 7,000 innovative digital designs for use in traditional printing and online marketing campaigns. Achieved a 25% increase in sales revenue for a national automotive marketing agency over a 3-year period.TOP 9 OTHER Achievements Optimized marketing budgets, achieving a 20% portfolio expansion and cost reduction over 6 years. Developed 70+ Marketing Guides for Luxottica Retail s major brands (Pearle Vision, Target Optical, Sears Optical), standardizing visual assets for nationwide sale signage, POS, and POP graphics. Photographed over 5,000 eyewear frames for Pearle Vision catalogs, driving sales across franchise locations. Generated substantial sales growth of over 20% at Trader Publishing through a surplus of print advertising, surpassing two years' output. Established and managed an in-house photography studio at Roscoe Medical, saving over $125,000 annually in catalog production costs. Managed a 4-person Graphics Department at Robertson & Markowitz Advertising, ensuring high-quality project execution. Designed innovative packaging for 50+ communication and medical devices at Jenne Distributors and Roscoe Medical, enhancing product visibility and market appeal. Mentored 7 Junior Graphic Designers at Sun Newspapers and Robertson & Markowitz, nurturing their design and typography skills. Contributed to the successful retail marketing transition of Pearle Vision during its acquisition by Luxottica Retail in 2004/2005.Education
University of Akron, Akron, Ohio | Bachelor of Fine Arts |
