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Content Specialist January 2021 - June 2023Project management oversight of Street Address + digital and print creative, tactical, paid media, and editorial brand deliverables across omni-channels.Managed internal and external communications andexpectations with cross-functional teams, key stakeholders, sponsors, agencies, accounts, and other departments. Developed workflows, calendars, timelines, budget scopes, objectives, resource requirements, and key finding reports. Leveraged IRI and Nielsen data, research, and trends to generate insights to identify consumer and foodservice behavior, and new opportunities for growth.Led creative direction, collaborations, trafficking, and quality control throughout agile project life cycle to ensure brand standards, advertising regulations, and strategies were met.MCCORMICK &COMPANYPHONE NUMBER AVAILABLE EMAIL AVAILABLE Digital Portfolio Link EducationOld Dominion UniversityBachelors of Science, Fashion MerchandisingGraduated May 2020Carroll County Technology CenterCertified, Apparel Textiles & DesignGraduated May 2015Work ExperienceWHITE HOUSEBLACK MARKET,ALDO SHOES &STYLISHCONSIGNMENTSkillsAdobe WorkfrontAirtableMondayAsanaRoboheadSEOCRMIRIMicrosoft OfficeGoogle AnalyticsHubspotCisionMerchandise PlanningRetailAccount PlanningMarketing AnalyticsBrandingSalesDesignEditingEditorial Intern August 2019 - November 2019Analyzed relevant trend reports to seek out new pitch strategies and key objectives that would inspire the audience.Published and edited long-form and short-form fashion, food, and wellness blogs weekly to online digital platform. Performed search engine optimization (SEO) resulting in higher site traffic from utilizing long-tail keywords, meta titles, and description tags.SOCIETY19MAGAZINEDigital Marketing Intern May 2019 - August 2019Planned, developed, and managed brand strategies to drive site traffic and increase brand awareness.Optimized account planning processes to drive revenue, and increase brand loyalty.Established key performance indicators (KPIs) to drive growth and ROI, keep teams on track, and organizeresources for projects.GROOVECOMMERCEAGENCYJAZZMIN COLLINSProject Coordinator March 2024 - PresentWork with Program Manager to receive and evaluate creative briefs from client project leads.Traffic creative marketing deliverables for client reviews, approvals and final file delivery.Work with internal and external cross-functional teams to create project schedules, and ensure deadlines are met. Manage process, e-commerce inventory and vendorrelationships for campus merchandising and outreach fulfillment.AMERICANPUBLICEDUCATION INCDeveloped in-store merchandising needs and promotion strategies across retail business lines.Led merchandise planning, and monthly inventory reporting. Optimized customer success by demonstrating sales leadership, and ensuring client facing satisfaction.Prepared inventory items for sale; to include but not limited to the ticketing of inventory, preparation of garments and accessories for the floor, the pricing of luxury goods, and movement of inventory. Owned intake of merchandise from vendors, customers, or other warehouses and ensure they were cataloged and up to company standards.Retail Merchandise Sales Lead May 2015 - May 2020