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Click here or scroll down to respond to this candidateCandidate's Name , MSMarketing Analytics and Business Intelligence LeaderPHONE NUMBER AVAILABLE EMAIL AVAILABLE Jersey City, NJ LINKEDIN LINK AVAILABLEPROFESSIONAL SUMMARYSeasoned analytics leader with over 15 years of experience in building and guiding successful analytics teams. Demonstrated expertise in establishing a culture of collaboration and data-driven excellence, with a strong record of action-oriented leadership focusing on omnichannel and digital strategies. Expert in spearheading the full campaign management lifecycle, from strategic planning and robust execution to detailed analysis and iterative optimization. Effective communicator and presenter, capable of collaborating with senior management and stakeholders to support data-driven decision making and performance measurement. Skilled in leveraging advanced analytics tools and spearheading migrations to cloud platforms, adept at integrating next-generation analytical applications.AREAS OF EXPERTISEPROFESSIONAL SKILLSProduct Analytics, Campaign Management, Testing and Optimization, Email Marketing, Segmentation, Business Intelligence and Reporting, CRM and Database Systems, Big Data and Data Visualization, Sales and Marketing Analytics, Cross-functional Team Leadership, Financial Analysis, Budgeting and Forecasting, Data Warehousing and Governance, Data Modeling, Cloud Data Platforms (Snowflake, Google), Offshore Workforce Planning, Agile MethodologiesTECHNICAL SKILLSGoogle Analytics (Big Query, GA4, GTM, Looker), Teradata, SQL, and Data Mining, Python, Snowflake, Salesforce, Tableau, ThoughtSpot, Power BI, JIRA, MS Office Suite, G Suite, Master Data Management, Data Warehousing and Governance, Data Modeling, Adobe Analytics, Customer Journey Analytics, Adobe Experience Platform, The Trade Desk, Segment, PendoPROFESSIONAL EXPERIENCEMarketing and Product Analytics Director, CBRE New York, NY 2022 2024Developed the strategy and tools to support data-informed decision-making for product initiatives.Developed an advanced customer segmentation strategy significantly enhancing personalized marketing efforts and increasing customer lifetime value by 30%.Led the analytical optimization across multiple marketing programs, enhancing campaign efficiencies by 35% through strategic opportunity identification, targeted marketing, and robust testing protocols.Led the development and implementation of the strategy for reporting, testing, analyzing, and forecasting full-funnel marketing performance across marketing channels.Established a robust data governance framework that improved data quality, reliability, and accessibility for marketing analytics purposes, reducing data-related errors by over 60%.Spearheaded the migration of data analytics operations to cloud platforms, reducing data processing time by 40% and increasing data availability and scalability by transitioning to GCP and Snowflake.Managed the delivery of high impact dashboards and data visualizations for 20+ commercial real estate products globally.Head of Marketing Analytics, Capgemini New York, NY 2021 2022Delivered end-to-end analytics solutions to clients in technology and financial services industry.Drove a company-wide digital transformation initiative, integrating data-driven decision-making into all marketing processes, which boosted customer engagement rates by 20% and reduced churn by 10%.Forged strong, productive relationships with over 10 major clients, consistently exceeding retention goals by 20% annually through personalized strategy advisories and hands-on campaign management.Managed strategy and implementation of omni channel analytics and customer data platforms for two major banks.Implemented real-time analytics and dashboard reporting for marketing campaigns, enabling dynamic adjustments and optimizations that increased lead generation by 40%.Collaborated with product, marketing, IT and analytics teams, integrating efforts that increased overall campaign output and efficiency by 40% through improved data modeling and execution strategies.Pioneered data-driven learning programs in partnership with teams across 11 countries.Head of Digital Analytics, Verizon Basking Ridge, NJ 2014 2021Progressed through a series of roles, initially as a Lead Analyst and rapidly progressing to a Senior Manager position. Oversaw digital analytics for the entire organization leading a highly skilled team.Promoted to senior manager after successfully leading a 2+ year Digital Transformation Project that achieved 4M YOY service call reduction and 6% improvement in digital sales conversions and received several formal recognitions from senior management.Successfully built the digital analytics team under the COE during company reorganization by bringing together sales/traffic, service and engagement and A/B testing and optimization teams, effectively managed, coached, and developed a team of 38 on-shore and off-shore resources.Led all strategic planning for data analytics and supported long-term company objectives to increase digital sales by defining digital strategies and effectively allocating project budgets.Oversaw an average of 5 iconic product launches per year, including Apple and Samsung devices.Senior Analyst, Toys R Us Wayne, NJ 2012 2014Led the deployment of state-of-the-art BI tools and platforms that streamlined reporting processes, improved decision-making speed, and increased the analytical capabilities of the marketing team.Asset Management Analyst AVP, Deutsche Bank New York, NY 2007 2012Led board reporting on 200+ financial products, reported directly to the managing director.OTHER EXPERIENCEGraduate Teaching Associate, Columbia University New York, NY 2022 PresentContributed to academic lectures, delivering expert insights on predictive analytics, statistical modeling, and machine learning principles.EDUCATION AND PROFESSIONAL DEVELOPMENTMaster of Science (MS) in Financial Management Pace University, New York, NYBachelor of Science (BS) in Business Administration Istanbul University, Istanbul, TurkeyMaster Certificate in Business Intelligence Villanova University, Villanova, PAData Science & Machine Learning Program, Massachusetts Institute of Technology (MIT) (in progress) |
