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Title Social Media Digital Marketing
Target Location US-NC-Mooresville
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EMAIL AVAILABLEPHONE NUMBER AVAILABLEOBJECTIVE: Motivated and results- driven professional seeking a position in Ecommerce where I can leverage my skills and experience to contribute to the growth and success of the company. SUMMARY:Dynamic ecommerce specialist with a proven track record of driving sales and optimizing online platforms. Proficient in ecommerce tools, digital marketing strategies, and customer engagement techniques. Possess strong analytical skills and a keen eye for detail, adept at identifying market trenda and implementing effective solutions to maximize revenue. SKILLS Ecommerce Platforms: Shopify, WIX, WooCommerce, Magento Digital Marketing: SEO,SEM,Email marketing, Social media Advertising. Web Analytics, Google Tag Manager, Hotjar Product Management: Inventory Management, Pricing strategies, Product Launches. Customer Engagement: User Experience Optimization, Conversion Rate optimization (CRO) Data Analysis: Sales forecasting, ROI analysis, A/B testing. Content Management: Content Creation, Copywriting, Content Strategy Website developingEXPERIENCE:ECOMMERCE SPECIALIST FOR RONACHE (JAN 2021  PRESENT. 3YRS 7 MOS) Managed all aspects of the companys ecommerce platform, overseeing product listings, pricing and promotions to drive sales growth. Implemented SEO strategies that resulted in a 30% increase in organic traffic and improved search engine rankings. Utilized Google Analytics and other analytics tools to track key metrics and identify areas for improvement, leading to a 25% increase in conversion rate. Developed and executed email marketing campaigns, resulting in a 20% increase in email generated revenue. Conducted market research and competitor analysis to identify opportunities and make data driven decisions. Collaborated with cross- functional teams including marketing, design and IT to optimize website performance and user experience.ECOMMERCE EXECUTIVE BELIZZA DESIRES (APRIL 2020  DEC 2023. 3 YRS 9 MOS) Managed multiple ecommerce projects simultaneously, from website development to product launch and ongoing maintenance. Implemented and maintained product information management systems, ensuring accuracy and consistency of product data across platforms. Analyzed sales data and customer feedback to make informed decisions on product assortment, pricing and promotions. Conducted regular audits of website content and functionality to identify and address issues impacting user experience and conversion rates. Assisted in the development of digital marketing campaigns, including PPC advertising and social media promotions.SOCIAL MEDIA MARKETING SPECIALIST BELIZZA DESIRES (JAN 2020  DEC 2020. 1YR) Developed and implemented social media strategies to increase brand visibility and engagement, resulting in a growth in followers and increase in website traffic. Created high quality, engaging content for multiple platforms including Facebook, Instagram and tiktok Managed day to day activities on social media channels, including content scheduling, monitoring and responding to comments and messages in a timely manner. Collaborated with cross-functional teams to align social media efforts with marketing campaigns, product launches and promotional activities. Conducted regular performance analysis using social media analytics tools to track key metrics, identify trends and optimize content strategy. Managed paid social media campaigns, including budget allocation, targeting, ad creative development, and performance optimization to drive conversions and ROis. FREELANCE PRODUCT DESIGNER FOR WELL NOTED KENYA (MARCH 2022- APRIL 2022 . 2 MOS)Designed and helped launch and entire new collection of journals, diaries and notebooks. SOCIAL MEDIA MANAGER1. THE FOOD LIBRARY NAIROBI KENYA ( 6 MONTHS) REMOTE 2. JENGA LEO (6 MONTHHS)3. BELIZZA DESIRES4. RONACHEWEBSITES DEVELOPED FOR:1. ARTCAFFE.CO.KE2. THE FOOD LIBRARY.CO.KE3. JENGALEO.CO.KE4. RONACHE.COM5. BELIZZADESIRES.COMEDUCATIONBachelor of Business AdministrationCERTIFICATIONS Google Analytics Certification Hubspot inbound Marketing Certification

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