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Click here or scroll down to respond to this candidateCandidate's Name
Coral Springs, FL PHONE NUMBER AVAILABLELinkedIn: Candidate's Name
EMAIL AVAILABLESENIOR CONSUMER INSIGHTS & STRATEGIC PLANNING PROFESSIONALConsumer insights consultant utilizing quantitative and qualitative analytical skills and tools to provide strategic counseling based on customer feedback tailored for both client and supplier side business objectives. Entrepreneurial self-starter who develops and delivers impactful visualizations of data insights with effective storytelling skills that engage audiences by communicating complex consumer information in a compelling, easily understandable format.ACCOMPLISHMENTSProduced the first qualitative and quantitative study based on in-depth field interviews (IDIs) to detail teen audience interaction and engagement with NFL Football linear and streaming telecasts.Conducted one of the first FAST channel choice based conjoint study whose findings were instrumental to Amazon's Freevee FAST streaming video platform re-branding and re-launch.Developed a predictive modeling tool for Sling TV that detailed the most effective channel packages that would maximize target audience retention and how to price them.Conducted UX research for a digital emotional research tool to ensure maximum user adoption and usability across the product lifecycle.Managed all phases of the first cable television Video on Demand (VOD) advertising sales research study.PROFESSIONAL SKILLSConsumer InsightsStrategic InsightsMarket ResearchQualitative ResearchQuantitative ResearchQuestionnaire DesignSurvey ProgrammingStatistical ModelingProduct DevelopmentBusiness IntelligencePredictive ModelingData Science.PROFESSIONAL EXPERIENCEMAGID, New York, NY 2022-2024Emotional DNA ConsultantManaged client relationships of a market research driven emotional measurement tool that guided content development and acquisition for various media properties and streaming platforms.Executed custom client consulting projects that utilized a proprietary market research study and tool to detail the emotional tonality of video content and patterns in human behavior.Relayed essential emotional insights data for the launch and concurrent streaming video telecasts of Amazon Prime Videos NFL Thursday Night Football that drove audience retention.Developed end-to-end user experience study that detailed customer interactions and preferences that were delivered to the MAGID design team and other internal stakeholders to guide innovation of Emotional DNA digital product.Facilitated the integration of emotional video content data to the LATAM region that provided audience emotional preference and content acquisition insights specific to the LATAM landscape.Implemented advanced programming logic and survey flow for the Emotional DNA movie survey that allowed for additional KPIs to be collected and analyzed, increasing overall survey value.Transformed complex client objectives into innovative research methodologies that resulted in new customer acquisition and a $300K revenue boost.Candidate's Name Page 2CDH MARKETING, INC, Coral Springs, FL 2020-2021Multi-Media Research and Insights ConsultantProvided one-stop media planning and impactful advertising solutions to advertising agencies and clients with the focus on increasing brand awareness and driving sales revenue.Facilitated the acquisition of growth seeking advertising clients through lead management and producing audience insight proposals that resulted in over $20MM in advertising revenue.Delivered audience insights and media strategy expertise with central focus being multi-platform advertising campaigns (digital properties, social media platforms, linear and streaming television).Utilized Google Analytics data to collaborate with digital advertising clients and provide them with goal funnel visualization reports that detailed customers journeys toward specific conversions.Produced audience delivery reports for linear television and digital advertising campaigns through the utilization of various media research tools.OFFICE DEPOT, INC, Boca Raton, FL 2019-2020Senior Manager, Digital Marketing Insights & AnalyticsDirected a team of Marketing analysts who were charged with delivering compelling and actionable strategy insights and recommendations detailing Office Depots omnichannel marketing performance.Conducted cross platform advertising campaign ROI analyses utilizing data analytics to maximize the allocation of Office Depots $250MM annual media spend.Utilized project management skills to construct Office Depots first Digital Multi Touchpoint analysis to communicate what impact digital marketing tactics had on the entire customer journey.Developed a digital coding product that analyzed consumer data and segmented customer groups to ascertain whether e-commerce advertising campaigns were delivering intended targets.Performed various scenario modeling exercises that provided key stakeholders with strategic analytics that were instrumental to driving business performance.Partnered with research vendors to synthesize customer surveys to fulfill cross-functional deliverables, answer client inquiries and generate actionable insights.VALPAK DIRECT MARKETING SYSTEMS, INC, St. Petersburg, FL 2018-2018Market Research Services ManagerProvided mentorship and support to a cross functional analytical team whose primary responsibility was to develop and deliver enterprise-wide advertising sales, competitive intelligence, and primary research programs.Implemented a consumer research tool that transformed the market research department into a revenue earning component of the sales force, increasing media buys by 10%-20%.Managed full-service consultation and research-based support to all sales channels, including advertisers and key stakeholders, through the creation of powerful, data-based stories that detailed the evolving status, pricing, and effectiveness of direct marketing ad campaigns.Interpreted and relayed direct-mail and digital ad campaign KPIs, as well as conjoint analysis findings to produce actionable insights that increased incremental sales.Managed day-to-day ad-hoc analyses across a wide-ranging group of advertiser categories, including consumer goods, entertainment, technology, and direct-to-consumer startups.COMCAST SPOTLIGHT SALES, Miramar, FL 2007-2017Advertising Sales Market Research & Insights ManagerResponsible for recruiting, leading and mentoring a research staff responsible for producing regular reports and brand positioning analyses detailing advertising effectiveness of over 80 media properties.Developed, implemented, and leveraged survey research analytics for a consumer research study that communicated the advantages of digital advertising methods which directly increased overall advertising sales revenue by 25%.Candidate's Name Page 3Utilized various syndicated research applications to influence media advertisement placement decision making to ensure effective delivery of clients targeted marketing messages.Leveraged Xfinity cable user research to complement traditional media measurement data that specified ad sales clients total cross platform audience delivery.Implemented the utilization of advanced digital marketing measurement platforms to drive advertising sales and provide marketing solutions that addressed audience segmentation issues.COMCAST NETWORK SALES, New York, NY 2006-2007Advertising Sales & Marketing Research DirectorMaintained a leadership position of a strategic research team that supported advertising sales by producing all sales and marketing communication materials for all Comcast owned TV networks and digital properties.Conducted timely qualitative and quantitative research studies that detailed Comcast properties brand differentiation and competitive advantage to drive over $600MM in ad sales revenue.Supported Ad Sales VP in communicating the methodology and relationship between syndicated measurement and consumer insights to drive ad sales performance and detail customer trends.Managed all phases of audience research processes, including needs identification, methodology and survey design, and presentation of results.Effectively delivered audience metrics and customer survey data based on interviews to current and potential advertising clients that highlighted the marketing capability of Comcasts media properties.Produced competitive intelligence and media usage reports that analyzed current and future industry trends to direct business strategies and educate advertisers.PRIOR PROFESSIONAL EXPERIENCECARTOON NETWORKS, New York, NY: Advertising Sales Research Senior Manager SHOWTIME NETWORKS, New York, NY: Program & Audience Analysis Research ManagerSTUDIOS USA, New York, NY: Advertising Sales Research ManagerLIFETIME TELEVISION, New York, NY: Senior Marketing & Sales Research Analyst;NIELSEN MEDIA RESEARCH, New York, NY: Media Research AnalystRESEARCH DATABASE & DATA VISUALIZATION DASHBOARD EXPERIENCENielsen AdIntel Nielsen Media TV Everywhere Nielsen Social Nielsen NetRatingsNielsen Local Custom Toolbox Nielsen Arianna Nielsen Media N-POWERNielsen Answers Simmons OneView Circana NPD MailChimp Survey MonkeyAlteryx ListenFirst Digital Audience Ratings Scarborough Research CLARITAS PrizmcomScore Media Metrix Adobe Analytics OMNITURE Adobe Analytics Cloud BrandwatchAdobe Marketing Cloud Adobe SiteCatalyst MRI MEMRI Shareablee VPI eMarketerPower BI Google Analytics Certified Google SA 360 Certified Google Tag Manager SpyFu SEM/SEO Analytics SEMrush SimilarWeb STRATA Research Mintel ForresterSAS SQL Python Q Research Figma Media Monitors SPSS SAP CRM YouGovKantar MarketAdvisor Kantar TGI Choices Figma Survey Gizmo Tableau QualtricsMicrosoft Excel Microsoft PowerPoint Microsoft Access Google Docs Google SuiteEDUCATIONBachelor of Arts, Marketing & Management & SociologyDUKE UNIVERSITY, Durham, NC |
