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Candidate's Name , MSMarketing Strategy ConsultantNew York, NY PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedInMarketing professional with a masters in marketing and over 5 years of diverse business experience, including more than 3 years in marketing strategy roles. Focused on analytics and client relationship management, I am highly skilled in analyzing and leveraging data to develop actionable and effective strategies that drive growth and optimize performance, ultimately leading to increased value. Seeking strategic marketing role within a dynamic environment / culture where I can apply and expand my expertise to provide exponential value to my teammates and clients alike.AREAS OF EXPERTISEMarketing strategy developmentData analysis & insightsDigital marketingClient relationship managementProject managementBrand managementBusiness strategy & consultingContent marketingFinancial analysisKEY ACHIEVEMENTSGrowth Strategy: Spearheaded the redefining of Nationwide Insurances go-to-market strategy prioritizing specific verticals and target classes, resulting in an increase of sales by 25% per vertical by end of year 2023.Performance Optimization: Executed a multi-channel social media plan using Sprinklr and LinkedIn analytics, increasing UX and utilization by 200% in the first quarter; collaborated with Ogilvy and Universal McCann to analyze industry SEO data.PROFESSIONAL EXPERIENCEGraduate Student Assistant-Counseling & Wellness Center; University of Florida 2023  May 2024Led and managed a team of 20 student ambassadors fostering a collaborative environment and overseeing training initiatives that enhanced peer support and engagement.Organized and executed campus events focused on promoting student mental health and well-being, collaborating with campus stakeholders and utilizing feedback-driven strategies to ensure events were inclusive, impactful, and aligned with student needs.Marketing Leadership Intern, Nationwide Mutual Insurance; Columbus, OH 2022  May 2023Crafted and implemented marketing and sales strategies, emphasizing business development, for Standard Commercial Middle Market and General Industries across 12 target classes, with the goal of achieving industry leadership by 2025.Compiled competitive analysis on top 3 industry rivals and engaged senior executives (CMO, VPs, directors), proposing industry variance angles.Initiated Agency Forward research and PR campaign, engaging across departments including Sales, Underwriting, and Product to generate 10,000+ insights per campaign, serving as primary liaison between units.Assistant Manager, The Forge 24/7 Fitness; Tampa, FL May 2021  2021Managed and supervised multiple photoshoots at the gym to enhance brand image through Instagram channel. Assessed data and insights to interpret strategy success, leading to boosted engagement (likes, shares, saves) of +100 per post.Liaised with owner to identify potential areas of rectification, culminating in 87% customer retention over 3 months (previous 60%) based off performed strategical analysis and developed gym specific reports with go forward recommendations.Initiated strategic planning efforts and executed a comprehensive gym remodel, enhancing foot traffic, boosting merchandise visibility, and improving overall customer experience by 50%.Legislative Page / Clerk, Ohio House of Representatives; Columbus, OH Election Year 2020Interacted with Senators, Deputy Ministers and Ministers, researching 5+ bills sponsored by the Senator; consulted with team of 10+ legislative officials, concerning legislative initiatives and issues arising during drafting process.Monitored front desks and maintained immense professional etiquette. Handled relationships of Representatives and catalogues over 100+ commendation letters for individual constituents.EDUCATION & ADDITIONAL SKILLSMaster of Science in Marketing, University of Florida  Warrington School of BusinessSpecialization: Marketing AnalyticsHough Graduate School of Business AmbassadorTechnical Skills/Programming Languages: Python, R, Tableau, CRMBachelor of Science in Business Administration, The Ohio State University  Fisher College of BusinessMajor: Marketing, Minor: Behavioral Psychology, Cum LaudeEarned Certifications; HubSpot Academy: Email Marketing, Content/Social Marketing, Google: Google Analytics, Google Ads Measurement.AWARDS & PROJECTSFisher College of Business- 2023 Marketing Cohort  VP of Marketing and SalesWon the Spring 2023 Amazing Grass Client Consulting Project - Fisher College of Business.Researched market demands and consumer behaviors, consulting for Ford on advertisement creation; analyzed data using Google Analytics and R Studio.