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Philadelphia, PA PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedInProfessional StatementI am a dynamic, forward-thinking digital marketing expert with 10+ years of experience creating and executing organic growth strategies with a specialty in social media. With a proven track record of driving engagement and conversions, I excel in crafting and implementing innovative social media and digital content strategies tailored to clients' brand messages, objectives, and target audiences. I thrive in fast-paced, creative environments and am adept at providing custom social media consultation, developing strategic recommendations, and monitoring the optimization of strategies to ensure continuous improvement.ExperienceVVITCH DIGITAL - DIRECTOR OF BRAND STRATEGY AND SOCIAL MEDIA (FREELANCE) JANUARY 2020  PRESENTVVITCH Digital is a digital marketing agency specializing in marketing strategy, web design, and social media. Oversee social media and digital content strategies in accordance with client brand guidelines and their target audiences Offer creative and tactical guidance for clients' social and digital initiatives Manage creative, web, and content teams to ensure collaboration while exceeding client objectives. Partner with account and leadership stakeholders to drive new business creative and social pitches Analyze data and pivot strategies to optimize campaigns for B2C and B2B clients RESULTS: In 2023, the University of Pennsylvania, via the Thouron Award, saw a YoY increase in social media link engagements of 2,501% Developed strategies for new business pitches, resulting in a 27% increase in revenue for the agencySOCIALITY SQUARED - CREATIVE DIRECTOR, SOCIAL MEDIA (FREELANCE) NOVEMBER 2017  PRESENTSociality Squared is a women-owned full-service social media agency based in New York City. Drive paid memberships through social media and email efforts for luxury camera brand, Leica Society International Develop strategic communication and marketing plans for internal and external initiatives while evaluating and refining marketing conversion funnels Drive innovative strategies for social media, blending AI-driven thought leadership with cultural trends, conversations, and unique content creation Manage creative for digital campaigns including email, brand design, copy, and social media Own all social media KPIs Collaborate with the performance team to optimize Google search ads, utilizing Googles non-profit grant.RESULTS: In 2023, Instagram impressions for Leica Society International increased by 19.3% YoY by adjusting strategies to account for channel best practices Increased open rate from 45% to 68% for email marketing for Leica Society International FIRST PAGE STRATEGY (ACQUIRED) - HEAD OF SOCIAL MEDIA DECEMBER 2021  JANUARY 2023First Page Strategy was the full-service digital marketing team for Incfile (now Bizee), a $100MM ARR business formation technology company. Created and executed the full-scope social media strategy for Incfile (now Bizee), a $100MM technology company Led a team of copywriters, content creators, and community managers Exceeded annual and quarterly KPIs and reported monthly progress to the clients executive leadership team Identified new behavioral trends and implemented additional channels (Pinterest and TikTok) to drive brand awareness and conversions Established and managed a Content Creation Partnership program that drove consistent and highly engaging video content Collaborated closely with the Paid Social team to drive cohesive paid content to align with our organic efforts Implemented social listening to stay on top of relevant trends and conversations RESULTS: Increased impressions on Pinterest by 171x resulting in $195,000 in new revenue Beat the annual overall social media impressions goal by nearly 2x H&H WEDDINGS - FOUNDER, EDITOR-IN-CHIEFAUGUST 2013 - DECEMBER 2020H&H Weddings was an LGBTQ+ Wedding blog dedicated to providing resources to couples planning their weddings, globally. Managed the strategic oversight and relationship-building Oversaw the branding and website design process from start to finish, consulting on UX design and overall visual consistency Managed all content including brand messaging and imagery for social media, blog, sponsored posts, and promotions as well as designed, styled, and executed brand photo shoots Created and managed content calendar across digital channels Managed Google Analytics and insights for website and social media to optimize content strategy Created content for brand partnerships and sponsorships with brands like BHLDN and Dame Assessed the ROI of paid efforts by tracking metrics such as ROAS, and overall cost-effectiveness.RESULTS: Grew social following from 0 to 47k organically Grew a vendor list of over 50 paying wedding industry professionals, looking to reach the H&H Weddings audience Featured on publications like BuzzFeed and Autostraddle SkillsAdobe Photoshop, Adobe Illustrator, GSuites, Microsoft Office, Later, Iconosquare, Sprout Social, Asana, MailChimp, Airtable, Instagram, Facebook, Twitter/X, LinkedIn, Monday.com, Dubsado, Canva, ClickUp, Notion, TikTokEducationSchool of Visual Arts - New York CityBFA, Photography