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Click here or scroll down to respond to this candidateCandidate's Name
Candidate's Name .com LINKEDIN LINK AVAILABLEEMAIL AVAILABLE PHONE NUMBER AVAILABLEOver 15 years progressive experience developing and managing effective communication strategies.Results-driven innovator with experience guiding public affairs strategies around healthcare. An experienced writer, adept in AP Style and HTML, and skilled at analyzing industry trends to develop valuable content for newsletters, magazines, and websites. Expertise in creating and implementing effective communications and promotion plans. Skilled project manager and team leader, capable of leading in-house teams and third-party vendors in completing projects on time and within budget. Proficient in Google Suite, Adobe, project management platforms, and email marketing systems.Areas of expertise include:Strategic InitiativesPublications OversightEditorial CalendarsProject ManagementBudget AdministrationWebsite ManagementBrand IntegrityExternal CommunicationsPublic AffairsProfessional ExperienceSELF-EMPLOYEDCommunications Strategist, 2019 to PresentCollaborate with clients to assess communication needs and develop content for a variety of channels, (e.g., draft press releases, position statements, news articles, intake forms, brochures, website content). Create and manage communication strategies for communications by top leadership. Assist with project management and budget administration. Provide editorial and/or project calendars as needed.THE COALITION TO STOP THE ARENA AT POTOMAC YARD Co-founded the Coalition and led the communications efforts of this hyper-local grassroots organization.Worked with 3rd-party to build a website, then took over content management.Managed newsletter creation, press releases, organizational statements; Created social media best practices cheat sheet.Developed informational flyers, media buyers, and press conferences.BIZZELL GLOBAL VENTURES Worked with the C-suite, departmental vice-presidents, and subject matter experts to develop and execute corporate communications strategies to push Bizzell as a thought leader within the consulting industry. Issues included healthcare solutions, health research & evaluation, and technology investments. Also provided guidance and input on government proposals and contracts as needed.Developed and implemented a communications strategy that aligned with organizational objectives to elevate public perception of the company and CEO.Led a team of six, plus outside vendors, to create and publish content such as news releases, social media, video marketing, health articles, website content, one-pagers, and capability statements both internally and externally.Developed material for high-value clients, such as ambassadors, federal agencies, and foreign governments.Established key performance indicators to track and measure effectiveness of messaging.Created SOPs and work instructions for the communications department.NATIONAL INSTITUTES OF HEALTH Worked as the communications strategist to plan, organize, and execute outreach and communications strategies for new cloud initiatives, including website content.Conceptualized and presented communications strategies for sharing information on NIH and NIH-funded research to the website, events networking, and social media platforms.Compiled and organized information in reports on NIH cloud activities to respond to data calls and management inquiries, including those from the media, research institutions, Congress, commercial businesses, and the general public.Collaborate with stakeholders and 3rd-party vendors to create a variety of communications (e.g., news announcements, memos, etc.) and presentations.ASSOCIATION FOR PROFESSIONALS IN INFECTION CONTROL AND EPIDEMIOLOGYAssociate Director of Communications, 2017 to 2019In collaboration with Vice President of Communications, developed the healthcare organizations communications strategies and supervised Communications Manager, Coordinator, and Intern, in the execution of messaging to support key initiatives of health topics, including infographics, fact sheets, and monthly patient safety alert product creation. Managed the publishing process and editing of a 76-page quarterly infection prevention magazine with a circulation of 16,000, directing a volunteer editorial panel, contributing healthcare partners (CDC, AHRQ, SHEA), and authors in high-quality article preparation. Ensured company brand, copyright, images, and articles were consistent and compliant to drive consistency across internal and external communications. Developed and managed content for website and microsites, and proofed and edited departmental website copy to maintain branding integrity.Worked closely with special interest groups, administered the publishing RFP process in 2018, achieving a 36% royalty revenue increase for the quarterly magazine.Directed communications and promotion efforts for the 2018 Annual Conference, including collateral and development of conference newspaper. The conference attracted 270 exhibitors, and more than 5,000 attendees: the highest attended conference in APICs history.Led rebranding efforts for infection prevention updates.Earned Gold-level MarCom Award for publication excellence.COMMUNITY ASSOCIATIONS INSTITUTE DC CHAPTERCommunications Manager, 2014 to 2017Led the creation and implementation of communications campaigns for the trade association, including special events, the annual conference, and monthly association programs. Redesigned the marketing brochure which led to chapter partner enrollment increase of 10%. Managed $350K+ budget, supervising third-party promotions collateral design, printing, and mailing vendors. Created and managed website content layout. Implemented Google Analytics, and project managed a 16-month website redesign from RFP process through design and content migration.Edited monthly condominium and planned communities housing issues magazine with a circulation of 3,400. Improved quality and production time by leading the RFP process.Planned and coordinated annual conference, directing all communications and marketing strategies to attract and inform the 200 exhibitors and more than 2,000 attendees.Changed e-newsletter production to an in-house project, lowering bounce rate from 21% to 8% per issue.SELLERY ASSOCIATES, INC.Communications Manager, 2012 to 2014Worked with the company president to develop statements, press releases, brochures, newsletters, and speeches regarding legislation and each clients mission, from financial to healthcare to hospitality. Tracked and monitored state and federal legislation and regulations. Led communication and marketing strategy for clients annual conferences, fundraisers, Capitol Hill events, and meetings. Managed redesign and content layout for the company, and multiple client websites and social media accounts. Led database cleanup project for lower bounce rates of daily emails.Managed clients annual conference and tradeshow with 120 exhibitors and 800 attendees. Administered creation and design of conference material.Served as a writer and copy editor for a quarterly magazine, circulation of 5,500.Led and managed redesign of a client website, and managed content.CONTACT 1, INCCommunications Consultant, 2009 to 2012Developed and implemented non-profit client communications and promotion programs, including social media campaigns, marketing collateral, and event press releases. Tracked and monitored state and federal legislation and regulations specific to each client. Collaborated with designers on creating print and tradeshow materials. Authored web style guide.Created and supervised written pieces, including Industry blog, quarterly magazine Presidents Letter, industry trends, and legislation articles, and ghostwriting for CEO.Managed client websites and CRM with Ektron, implemented Google Analytics.EXPERIUSMarketing Coordinator, 2008 to 2009Administered and organized marketing plan development, design, and implementation, including local and regional press, radio campaigns, and signage. Managed media requests and electronic and direct mail campaigns, ensuring the validity of mailing lists. Produced and project managed the Western Road Adventures guest experience event. Served as Entertainment Director, coordinating venue, travel logistics, and order of events.Organized and led a collaborative team in the redesign and construction of multiple websites.SENATOR CHARLES E. SCHUMERPress Assistant, 2007 to 2008Executed the senators press strategy in both national and New York media. Worked with the legislative aides for talking points and constituent response letters. Topics included anything from taxes to garbage trucks, healthcare to consumer protection. Trained and coached incoming interns.Drafted press releases, speeches, op-eds, and media responses.Compiled press briefs and managed daily media calls.Set up interviews and press conferences and prepped the senator.ActivitiesProvide communications related support such as writing, website management, media relations. Planned and executed events for alumni speakers and members, neighborhood social gatherings, town halls, and rallies.Potomac Yard Homeowners AssociationSecretary; Board MemberUniversity of Utah Alumni ChapterBoard Member; Publicity Chair; Vice President; PresidentEducationBachelor of Science, Mass CommunicationUniversity of Utah Salt Lake CityScience of Great Managers CertificateLeadership IQ Mark Murphy |
