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Wilton, CT LINKEDIN LINK AVAILABLE PHONE NUMBER AVAILABLE EMAIL AVAILABLESocial media marketing specialist with over three years of experience in digital marketing adapt to leveraging Adobe Photoshop Adobe InDesign and various Microsoft Office tools. Proven track record in enhancing brand visibility and engagement through innovative marketing strategies and social media campaigns. Skilled in creating impactful digital content and managing large-scale projects aiming to further specialize in social media strategies and analytics. PROFESSIONAL EXPERIENCECo-Founder/CEOHyper Activity - Wilton, CT Jan 2024 - Present Developed a comprehensive business plan, secured funding, and established an LLC. Created marketing plans, including digital communications and website strategy. Led the development of marketing strategies, including digital communications and CRM tools, to foster strong customer relationships. Implemented a comprehensive analytics framework to measure campaign success and customer engagement levels. Designed logos, prints, and graphics using Adobe Photoshop, Microsoft PowerPoint, and Canva. Marketing AnalystAccenture - Hartford, CT Oct 2022 - Nov 2023 Created and executed diverse digital marketing, communications, and branding activities including internal and ESG communications, advanced graphic design, video production, PowerPoint slide decks, and project management. Integrated extensive technical and substantive marketing and brand training into daily efforts, including recent AI-driven applications and new opportunities. Used Adobe Photoshop, PowerPoint, and Adobe InDesign to create dozens of gifs and pictures that were used in both Yammer posts and projects. Creative ideation and extensive editing of several internal development videos supporting Accentures WIN initiative. Marketing and Security CoordinatorCode Nightclub - Morgantown, WV Jan 2021 - May 2022 Managed digital promotions and SEO efforts, employing CRM tools for customer data analysis and engagement. Led successful social media campaigns and advertisements, fostering a diverse community of customers and patrons, leading to a 63% increase in attendance. Ensured the safety and security of all attendees at events, emphasizing customer relationship management. Digital Marketing Intern/ Data AnalystCivic Entertainment Group - Wilton, CT April 2021  Aug 2021 Analyzed engagement metrics using Google Analytics and social media analytics, identifying key areas for improvement; recommended targeted content strategies leading to a 20% increase in social media engagement. Developed and implemented SEO optimization strategies, incorporating high-value keywords, which resulted in a 10% increase in website traffic during the promotional campaign period. Contributed to refining digital marketing content, tailoring materials to specific audience segments, and significantly enhancing online interaction and campaign visibility within a 3-month internship timeframe. CERTIFICATIONSLinkedIn Marketing Solution Fundamentals, Google Ads Search & Display, Hootsuite Platform, HubSpot Academy Inbound Marketing & Social MarketingEDUCATIONBachelor of Science in Business Administration; Marketing, Digital Marketing, Advertising May 2022 West Virginia University, Morgantown, WVSkills: CRM, Salesforce, Microsoft Office (Word, PowerPoint, Excel, Outlook, OneDrive) ADP, Adobe Photoshop, Canva, SEO, Social Media Campaigns and Ads