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PHONE NUMBER AVAILABLE  EMAIL AVAILABLE  Connecticut, United States  LinkedInProduct Marketing Specialist with 5 years of expertise in market research, project management, product launch and brand development for B2B businesses. A highly organized and detail-oriented multitasker, adept at leveraging tools like HubSpot, Salesforce, and Google Ads to drive significant revenue growth and market share expansion. Proven ability to communicate effectively, act as a liaison across teams, and build strong partnerships with diverse stakeholders. Professional ExperienceKUBTEC, United StatesGlobal Digital Marketing Specialist, CTMay 2020 - PresentDeveloped engaging digital content for multiple audiences and channels, including website, social media, webinars, videos, blogs, etc., resulting in a 35% boost in website traffic and a 20% growth in social media followers through strategic digital campaigns across various platforms. Effectively coordinated content calendars and schedules using Hootsuite and Monday.com, ensuring timely and consistent delivery of aligned marketing content across multiple channels. Increased task completion efficiency by 15% using Monday.com software for campaign management, ensuring a 98% accuracy rate in quality assurance checks.Led the website development with a key focus on SEO improvement, increasing website traffic with a 22% rise in leads, reducing bounce rate by 13%, and doubling user engagement metrics. Analyzed Google ads performance, identified growth opportunities, and optimized search marketing tactics by updating campaigns with current site information, and market insights, while refining keywords and enhancing ad effectiveness. Conducted in-depth performance evaluations of paid marketing campaigns by creating detailed reports and dashboards, analyzing campaign analytics, and presenting data-driven insights to the team that enhanced brand awareness by 20%. Optimized email marketing campaigns via HubSpot to maximize open rates, click-through rates, and conversions with A/B testing leading in increased click rates and web visits. Successfully launched 2 products globally within 6 months, developing go-to-market strategies, including product brochures, technical reports, website copy, and promotional launch plans, while collaborating with sales and engineering to create effective support materials resulting in an 8% increase in brand awareness. Spearheaded the execution of marketing strategies by conducting comprehensive market, user and competitive research and developing targeted go-to-market strategy, resulting in a 15% increase in customer engagement. Represented KUBTEC globally at 12 industry conferences to network with customers, build KOL relationships, and showcase the company's latest products and technologies. JEWELILI, United StatesDigital Marketing Intern, NYAug 2019 - Jan 2020Managed paid social media advertising on Facebook and Instagram, achieving an 8% click-through rate. Monitored digital marketing campaigns and social media efforts, created detailed campaign reports, and collaborated closely with the marketing manager to develop and advance digital marketing strategies. Executed A/B testing for email campaigns through Klaviyo and Mailchimp, resulting in a 15% increase in open rates and a 10% increase in click-through rates.Maintained content calendars and collaborated cross-functionally with sales on monthly promotional plans, leading to increased awareness and lead generation by 25%.EducationUniversity of the Cumberlands, M.S. in Project Management, Jan 2023 - Sep 2024 Sacred Heart University, M.S. in Digital Marketing, Aug 2018 - Dec 2019 O.P. Jindal Global University, Integrated BBA-MBA, Aug 2014 - Jun 2018 Core CompetenciesSEM, SEMrush, SEOGoogle Ads, Google AnalyticsEmail Marketing, A/B TestingDigital MarketingMETA, Facebook AdsProject ManagementGo-to-Market StrategyHubspot, Monday.comMicrosoft OfficeCertificationsHootsuiteHubSpot Social MediaAnnual Marketing Plan by Innovara