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Click here or scroll down to respond to this candidateCandidate's Name
New York, NY PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedInSUMMARYTrusted qualitative user experience researcher with 3+ years of experience leading research methodologies (e.g., usability studies, contextual inquiry, and surveys), leveraging storytelling to deliver strategic insights to Fortune 100 clients. EDUCATIONMEMORISELY UXR BOOTCAMP (2022) Certificate October 2022 Spearheaded a 90-hour usability study on the Smiling Minds app to identify optimizations for meditators. HARVARD UNIVERSITY, Cambridge, MA Graduated May 2021 Masters in Education in Technology, Innovation, and Education Gathered insights into the needs, attitudes, emotions, and behaviors of teens and young adults using qualitative research methods. Presented insights to executives at Sesame Workshop & FableVision. BARNARD COLLEGE OF COLUMBIA UNIVERSITY, New York, NY Graduated May 2020 Bachelor of Arts with double major in Economics & Social History and Spanish Utilized quantitative research methods to obtain a strong grasp of consumer behaviors and business factors. QUALITATIVE USER EXPERIENCESENIOR RESEARCH ANALYST at MarketCast (Agency), New York, NY August 2021 July 2024 Built and managed relationships with clients across 40+ projects as part of the Tech & Gaming team, developing an understanding of their business and marketing objectives, while ensuring projects were completed on time. Moderated 150+ in-depth interviews to address Content Creators need for algorithm transparency at a top social media platform, driving the development of 3 gen-AI features, and receiving client praise for strong storytelling. Supervised 5 analysts in executing concept tests and drafting strategic reports, empowering them to independently own research project components and fostering their growth into senior-level positions. Projects Led 5 immersive ethnographic research in the respondents communities for a beverage company, translating insights into technical specs & product/package attribute recommendations that influenced marketing strategies. Drove $94M box office success after analyzing large data sets (age, market, gender, trailer content) to identify the core audience of the award-winning film The Woman King, informing strategic trailer and music optimizations. Analyzed 7,000 data sets on teens across 4 markets to create tangible artifacts (e.g. personas, customer journey maps, opportunity maps) for a social media company, sustaining their position as one of the top 5 social apps. Co-authored a report for a major music streamer using market sizing & data analysis to identify 21M Latinx reach & Latin as the fastest-growing genre (+29% YoY). Sustained client's position as #1 streamer for Latinx. Revealed ad engagement increases by 68% when representation is shown after analyzing 100 Spanish-language ads. Presented strategies to the ad client, outlining how their advertising can reach thousands of users. SKILLSCORE SKILLS: Field Studies Usability Testing Concept Tests Ethnography Online Experiments TOOLS: UserTesting Figma Google Analytics Adobe Creative Cloud Recollective Diary Studies LANGUAGE: Spanish (Native) |
