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Click here or scroll down to respond to this candidateP U S H Y A M IB A N D ISavvy Product & Marketing Expertise: An MBA in International Marketingand Strategic Management from the University of Massachusetts-Boston equips me with a deep understanding of product development, marketing strategies, and global market dynamics.Shamin hotels, Richmond, Dec Street Address - CurrentMarketing ManagerIncreased Brand Awareness & Lead Generation: Executed multi-channel marketing campaigns to drive brand visibility and generate qualified leads. Utilized data-driven strategies to optimize campaign performance and maximize ROI.Developed Compelling Brand Strategy & Managed Product Launches: Owned the development and implementation of a cohesive brand identity for Shamin Hotels. Managed product launches and rebranding initiatives, ensuring successful market positioning.Social Media Management & Market Research Expertise: Led Shamin Hotels' social media presence, fostering brand engagement and community growth. Conducted in-depth market research and analysis to inform strategic decision-making.Marketing Leadership & Campaign Management: Developed comprehensive marketing plans aligned with Shamin Hotels' business objectives. Oversaw campaign strategies across various channels, including website management, social media, and online advertising.Data-Driven & Results-Oriented: Tracked campaign performance using key metrics to measure success and identify areas for improvement. Provided leadership and direction to the marketing team, fostering collaboration and achieving shared goals.Kellton Tech, Reston, VA, May 2023 - Aug 2023Product Marketing Intern And Tech SalesHelped with planning and hosting of marketing events. spearheaded the planning and execution of marketing events, resulting in quantifiable outcome and increased brand awarenessPracticed search engine optimization to maximize efforts in creating brand awareness. Implemented SEO best practices to optimize marketing content, driving organic trafficCollected and analyzed data from a variety of sources to create detailed market research reports for top-level decision makers. Leveraged market research tools and data analysis to generate comprehensive reports informing product go-to-market strategies.Used Salesforce to manage leads and track customer interactions. Utilized Salesforce CRM to manage leads, track customer interactions, and identify key sales opportunities.ADONMO, Hyderabad, Mar 2019 - Mar 2022Head Of Marketing And Product DevelopmentSpearheaded market research and competitive analysis to identify market opportunities and inform product positioning for international brands entering the Indian market.Gleaned customer insights through targeted engagement activities, ensuring product messaging resonated with target audiences. Developed compelling marketing collateral (e.g., brochures, presentations, PROFESSIONAL SUMMARYWORK EXPERIENCEChester, VA 23831PHONE NUMBER AVAILABLEEMAIL AVAILABLEAugust 2023MBAInternational BusinessManagementUniversity of Massachusetts, Boston, MAMay 2013MBAMarketingPSGIM, CoimbatoreJuly 2011BBAMarketingSITAM, HyderabadMARKETING STRATEGY ANDPLANNING: PRODUCTPOSITIONING & MESSAGING,COMPETITIVE ANALYSIS &MARKET RESEARCH,DEVELOPMENT & EXECUTIONOF GO-TO-MARKETSTRATEGIES, ANDMARKETING CAMPAIGNMANAGEMENTCOLLABORATION ANDCOMMUNICATION: CROSS-FUNCTIONAL TEAMLEADERSHIP, INTERNAL ANDEXTERNAL STAKEHOLDERMANAGEMENT,PRESENTATIONS & PUBLICSPEAKINGDATA ANALYSIS & INSIGHTS:MARKETING ANALYTICS &PERFORMANCEMEASUREMENT,CUSTOMERINSIGHTS & VOICE OFCUSTOMER (VOC),DATA-DRIVEN DECISION-MAKINGMarketing Strategy:Competitive IntelligencePricing Strategy:Value-Based PricingMicrosoft SQL Server 2022Essential TrainingCONTACTEDUCATIONSKILLSCERTIFICATIONSwebsite copy) to support product launches and brand awareness campaigns. Led successful product launches for international brands in the Indian market, driving market share growth.Analyzed campaign performance across multiple channels (e.g., social media, email marketing, PR) to optimize marketing ROI and inform future strategies.Managed and executed branding campaigns across various channels, ensuring consistent brand messaging and positive brand perception. Empowered associates with market knowledge by providing regular training and updates on market trends, fostering a data-driven culture. Arka media, Hyderabad, Aug 2016 - Dec 2018Brand Strategy ManagerLed competitor analysis to inform data-driven product roadmaps: This showcases your understanding of the competitive landscape and ability to translate insights into actionable product strategies. Forged strategic partnerships and increased sales through market analysis: Highlights your ability to identify and secure partnerships that drive sales growth, demonstrating a strong understanding of market dynamics. Leveraged market trends and customer insights to optimize product features: This emphasizes your focus on customer needs and ability to use market research to improve product offerings.Developed and implemented process improvement roadmaps to ensure operational excellence: Focuses on your strategic thinking and ability to translate insights into actionable plans for improving efficiency. Facebook, Hyderabad, Oct 2014 - Jun 2016Brand StrategistSpearheaded the localization of marketing processes, ensuring brand consistency across international markets.Forged strong cross-functional collaboration and streamlined workflows, leading to improved team efficiency.Championed information security and operational integrity, fostering user trust and brand reputation.HCL, Hyderabad, Sep 2013 - Oct 2014Ad Operations SpecialistEnsured Creative Compliance: Reviewed and approved marketing assets for adherence to brand and campaign guidelines.Optimized Campaign Delivery: Facilitated testing of creatives and URLs to ensure optimal delivery and user experience.Responsible AI: Principlesand Practical ApplicationsBusiness Ethics forManagers and Leaders |
